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Marketing is product or service reach. Therefore, the success and failure of a business venture depends on the marketing involved. The process of selling is the product of marketing. Multiple actions such as advertising, PR, consumer and competitor analysis are studied under marketing along with ethical and legal practices in all the above processes.
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The unvarying principles of product reach and encashment applicable to all products and services in all markets is studied as basic marketing. Basic theories and postulates that every marketing student must know is explained in detail through our collection of basic marketing textbook guides. Search with your book title, author or ISBN to locate and view the solutions right away.
The way in which a consumer or end user will react to a product is the determining factor for the success or failure of a business venture. Analyzing the psychological, sociological and economic behavior of individuals and communities forming the target market is the core of consumer behavior studies. Access hundreds of questions and answers from top consumer behavior textbooks now.
Opportunities caused by varying demand in consumer markets of other nations is a very profitable operation for any business. Understanding local and transient factors of the marketing location, the other country market, is studied under international marketing. Book guides for international marketing are available with precise and explained solutions for your instant access.
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