x
Info
x
Warning
x
Danger
 / 
 / 
 / 
31.The most important issue facing online researchers the lack of

Question : 31.The most important issue facing online researchers the lack of : 1410025

 

 

31.The most important issue facing online researchers is the lack of a broad cross section of consumers who have access to the Internet.

aTrue

bFalse

 

 

 

32.Ideally, a sample should be representative so that the researcher can make accurate estimates of the thoughts and behaviours of the larger population.

aTrue

bFalse

 

 

 

33.A researcher who wants to calculate confidence limits for sampling error would use nonprobability samples.

aTrue

bFalse

 

 

 

34.The questionnaire is by far the most common research instrument.

aTrue

bFalse

 

 

 

35.Open-ended survey questions are particularly useful in exploratory research.

aTrue

bFalse

 

 

 

36.Interpretation of market research data should be the responsibility of the researchers, not the marketing managers.

aTrue

bFalse

 

 

 

37.You have just identified the "touch points" of the 400 best customers in your database. At this point, you want to manage detailed information about each of them to maximize customer loyalty. You should use customer relationship management (CRM).

aTrue

bFalse

 

 

 

38.International research has different steps than domestic research.

aTrue

bFalse

 

 

 

39.Cultural differences from country to country cause additional problems for international researchers.

aTrue

bFalse

 

 

 

40.Big companies have now appointed chief privacy officers (CPOs) whose jobs are to safeguard the privacy of the companies.

aTrue

bFalse

 

 

 

 

 

 

Solution
5 (1 Ratings )

Solved
Marketing 1 Year Ago 63 Views
This Question has Been Answered!
Unlimited Access Free
Explore More than 2 Million+
  • Textbook Solutions
  • Flashcards
  • Homework Answers
  • Documents
Signup for Instant Access!
Ask an Expert
Our Experts can answer your tough homework and study questions
50013 Marketing Questions Answered!
Post a Question