Question :
31.The most important issue facing online researchers the lack of : 1410025
31.The most important issue facing online researchers is the lack of a broad cross section of consumers who have access to the Internet.
aTrue
bFalse
32.Ideally, a sample should be representative so that the researcher can make accurate estimates of the thoughts and behaviours of the larger population.
aTrue
bFalse
33.A researcher who wants to calculate confidence limits for sampling error would use nonprobability samples.
aTrue
bFalse
34.The questionnaire is by far the most common research instrument.
aTrue
bFalse
35.Open-ended survey questions are particularly useful in exploratory research.
aTrue
bFalse
36.Interpretation of market research data should be the responsibility of the researchers, not the marketing managers.
aTrue
bFalse
37.You have just identified the "touch points" of the 400 best customers in your database. At this point, you want to manage detailed information about each of them to maximize customer loyalty. You should use customer relationship management (CRM).
aTrue
bFalse
38.International research has different steps than domestic research.
aTrue
bFalse
39.Cultural differences from country to country cause additional problems for international researchers.
aTrue
bFalse
40.Big companies have now appointed chief privacy officers (CPOs) whose jobs are to safeguard the privacy of the companies.
aTrue
bFalse
