Solution for The Practice of Public Relations 11th Edition Chapter 4, Problem 1

by Fraser P. Seitel
368 Solutions 19 Chapters 45935 Studied ISBN: 9780136088905 Art and Architechture 5 (1)

Chapter 4, Problem 1 : 1. Had Martha Stewart sought your public relations...

1. Had Martha Stewart sought your public relations advice on her insider trading case, what would you have counseled?


Step-By-Step Solution

1. First, find the facts as to what she knew, what she did and when.

Second, if she is innocent of insider trading, defend her position vigorously in the media. Accept interview requests, issue statements, and don’t shrink from the limelight.

Third, if she lied to prosecutor, admit it and apologize. Explain why she made the mistake of lying, put it in context.

But fourth, if she is guilty of the charges, seek out a good lawyer.


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