Solution for The Practice of Public Relations 11th Edition Chapter 13, Problem 1

by Fraser P. Seitel
368 Solutions 19 Chapters 54365 Studied ISBN: 9780136088905 Art and Architechture 5 (1)

Chapter 13, Problem 1 : 1. Describe the outlines of a public relations...

1. Describe the outlines of a public relations program that will enable the cigarette industry to better its image in society.


Step-By-Step Solution

1. First, I would acknowledge past mistakes, agree to pay the sums that have been secured by the courts, and vow never again to lie to the public.

Second, I would continue to work against underage smoking.

Third, on the other hand, I would continue to lobby forcefully for giving people the right to choose whether they want to smoke or not.

Fourth, I would continue vigorously to support society with contributions and sponsorships.

Fifth, in general, I would cease the secretiveness that mars the industry and become more outspoken and available to discuss the issues that confront the industry.


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