Chapter 2 (End-Of-Chapter_Application-Questions 2)

Solution for BUSN 7 7th Edition Chapter 2, Problem 2

by Marcella Kelly, Chuck Williams
408 Solutions 40 Chapters 28286 Studied ISBN: 9781305436848 Management 5 (1)

Chapter 2, Problem End-Of-Chapter_Application-Questions 2 : 2. Over the last decade, a number of...

2. Over the last decade, a number of agricultural producers have broken free of pure competition, creating a meaningful difference—and commanding higher prices—for entire categories such as hormone-free milk and organic produce, and for individual brands such as Dole pineapples and Chiquita bananas. But many agricultural products remain undifferentiated. Examples include watermelons, carrots, and pears. Choose one example and develop a strategy to differentiate that product in the minds of consumers. Present your strategy to the class, and ask if they would be willing to pay extra for it. Why or why not?


Step-By-Step Solution

2. Here, student plans are typically excellent. While answers will vary based on the products student choose, encourage them to stretch their creativity and to consider a full range of options from the product itself, to labeling and packaging, to advertising.


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