x
Info
x
Warning
x
Danger

Solution for Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition Chapter 3, Problem 1

by George E. Belch, Michael A. Belch
343 Solutions 22 Chapters 53897 Studied ISBN: 9780078028977 Art and Architechture 5 (1)

Chapter 3, Problem Additional_Discussion_Questions 1 : 14. Why might a company choose to use...

14. Why might a company choose to use a creative boutique rather than a larger, full-service agency? Find an example of a company that uses a creative boutique and discuss why the decision to use a smaller agency may be appropriate for this firm. (L03)

 

Step-By-Step Solution

14. Creative boutiques are agencies that provide only creative services and have developed in response to some companies’ desires to use only the creative talent of agency.  There are a number of reasons why marketers use creative boutiques.  These smaller agencies often turn out excellent creative work and do not have the bureaucracy and politics of larger agencies.  Many companies also feel that by working with a smaller creative boutique they can get more attention and better access to creative talent than they would at a larger agency.  Many creative boutiques are formed when creative people leave large agencies and form their own agencies.  Often they take with them a client with whom they have worked closely and developed a strong relationship.  Another reason why a company might use a creative boutique is that there are companies available to handle other parts of the advertising and promotional program.  Independent media buying companies can be used to develop and implement the media strategy and plan while other types of companies can provide specialized services in other areas such as direct response, sales promotion, and interactive agencies as well as PR firms. Students should be encouraged to identify a company that uses a creative boutique and evaluate why they do so rather than using an outside agency. Articles often appear in publications such as Advertising Age or Adweek that discuss agencies used by various companies.  Alternatively, students might identify a creative boutique and look at the client list on the agency’s web site.

 

Unlimited Access Free
Signup & Access More than 10 Million+
  • Textbook Solutions
  • Flashcards
  • Homework Answers
  • Documents
All Chapters Solved

FAQ's

Is this a textbook?

We do not endorse or sell any Textbooks in this service. This is only a solution guide for the textbook shown. So, you will find all the answers to questions in the textbook, indexed for your ease of use. ExploreNow!

I am unable to find the book I need.

You can request for your textbook to be answered. While you may get the book resolved within 15-20 days’ subject to expert availability and can access it at no cost if you are premium member, We encourage you to use our Study Help service for the specific question or even a full chapter you currently, need within a 24-48-hour window.

My book is similar but not the same!

This may be due to different versions or editions of the same book. You can check the table of contents and match the questions in each chapter (As you can see, the questions are free to view for the entire book). You can subscribe if you decide the step-by-step solutions will be useful albeit the differences.

Not all questions are answered!

We try not to post guidebooks that are under progress. However, some guides are so high in demand that we have to post them as we work on them. If you find the notification stating, "An expert is currently solving this for you" in the answer section, you can contact customer support to know the status or even get an instant answer if you are a premium member.

The ISBN's are not matching!

Check if there are other ISBN's mentioned on the book cover page. If it still does not match, check the samples available to ensure you are on the right guide. 

Can I see some samples?

Every chapter in the book has the first three solutions displayed in full for free. Browse the chapters and questions to view the same. 

Is it possible to see a specific answer before I subscribe?

Contact customer support via Live Chat to request the same. They will assist you with the full answer if it is a simple question or a partial answer to assure you of the availability if it is a large solution.