x
Info
x
Warning
x
Danger

Solution for Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition Chapter 20, Problem 1

by George E. Belch, Michael A. Belch
343 Solutions 22 Chapters 53891 Studied ISBN: 9780078028977 Art and Architechture 5 (1)

Chapter 20, Problem Additional_Discussion_Question 1 : 12.Discuss the role the media play in the...

12.Discuss the role the media play in the self-regulation of advertising. Do you view self-regulation as an effective way of protecting consumers from offensive or misleading advertising? (L02)

 

Step-By-Step Solution

12.The media are an important self-regulatory mechanism in the advertising industry. Most major media have some type of review process for advertising and can reject ads they find objectionable. Some media exclude ads for an entire product class such as Reader’s Digest’s ban on tobacco and liquor ads. Many magazines and newspapers have standards regarding the type of advertising they will accept.  However, these standards vary depending on the nature and size of the publication.  Large established publications may have more stringent standards than those that are less financially secure and in need of advertising revenue.  The major television networks have incorporated many of the provisions of the codes used by the National Association of Broadcasters into their own standards.  The networks have the most stringent advertising review process of any media as their standards and practices division reviews all commercials before they can be aired on the network or an affiliate. Commercials that are considered to be too offensive or potentially misleading are sent back to the advertiser for revision and resubmission.  However, most of the cable channels do not have the same standards as the networks and advertisers often will run ads on cable to circumvent the review more stringent requirements of the networks. Media self-regulation plays an important role in protecting consumers from offensive or misleading advertising.  However, given the myriad of magazines and newspapers, as well as the increasing number of cable channels, it is possible for advertisers to find a way to reach consumers with their messages.

 

Unlimited Access Free
Signup & Access More than 10 Million+
  • Textbook Solutions
  • Flashcards
  • Homework Answers
  • Documents
All Chapters Solved

FAQ's

Is this a textbook?

We do not endorse or sell any Textbooks in this service. This is only a solution guide for the textbook shown. So, you will find all the answers to questions in the textbook, indexed for your ease of use. ExploreNow!

I am unable to find the book I need.

You can request for your textbook to be answered. While you may get the book resolved within 15-20 days’ subject to expert availability and can access it at no cost if you are premium member, We encourage you to use our Study Help service for the specific question or even a full chapter you currently, need within a 24-48-hour window.

My book is similar but not the same!

This may be due to different versions or editions of the same book. You can check the table of contents and match the questions in each chapter (As you can see, the questions are free to view for the entire book). You can subscribe if you decide the step-by-step solutions will be useful albeit the differences.

Not all questions are answered!

We try not to post guidebooks that are under progress. However, some guides are so high in demand that we have to post them as we work on them. If you find the notification stating, "An expert is currently solving this for you" in the answer section, you can contact customer support to know the status or even get an instant answer if you are a premium member.

The ISBN's are not matching!

Check if there are other ISBN's mentioned on the book cover page. If it still does not match, check the samples available to ensure you are on the right guide. 

Can I see some samples?

Every chapter in the book has the first three solutions displayed in full for free. Browse the chapters and questions to view the same. 

Is it possible to see a specific answer before I subscribe?

Contact customer support via Live Chat to request the same. They will assist you with the full answer if it is a simple question or a partial answer to assure you of the availability if it is a large solution.