Solution for Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition Chapter 13, Problem 1

by George E. Belch, Michael A. Belch
343 Solutions 22 Chapters 67617 Studied ISBN: 9780078028977 Art and Architechture 5 (1)

Chapter 13, Problem Additional_Discussion_Questions 1 : 11.Advertising in video games is becoming more popular....

11.Advertising in video games is becoming more popular. Discuss some of the reasons this medium is attractive. Do you see any downside to advertising through video games? (LO3)


Step-By-Step Solution

11.Once again, it all comes down to the target market. The size of the videogame target market continues to increase. Likewise, the video gamers’ lifestyles make the advertising of certain products a natural for this medium. Finally, the gamers obviously have money, or they wouldn’t be buying games.

In addition to the advertising, product placements in video games is on the increase. Like movies and TV, advertisers claim that the placements add a touch of a more natural environment. The placements actually enhance the atmosphere, they say.

The potential downside, is the same as product placements and/or movie ads. Some gamers may not like the fact that ads appear and the backlash may be negative for the marketer. Over a period of time, these ads and placements—like product placements in movies or on TV—will become so routine as to lose all effectiveness.


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