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Solution for Advertising and IMC: Principles and Practice 10th Edition Chapter 12, Problem 11

by Sandra Moriarty Nancy Mitchell William D. Wells
365 Solutions 19 Chapters 53076 Studied ISBN: 9780133506884 Art and Architechture 5 (1)

Chapter 12, Problem Paid_Media 11 : Discussion Questions 12-14.You are the media...

Discussion Questions

12-14.You are the media planner for an agency handling a small chain of upscale furniture outlets in a medium-sized metro market that concentrates most of its advertising in the Sunday supplement of the local newspaper. The client also schedules display ads in the daily editions for special sales. Six months ago a new, high-style metropolitan magazine approached you about advertising for your client. You deferred a decision by saying you’d see what reader acceptance would be. Now the magazine has shown some steady increases. If you were to include magazines on the ad schedule, you’d have to reduce the newspaper media somewhat. What would be your recommendation to the furniture store owner?

 

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Chapter 12, Problem Paid_Media 11

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