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Principles of Marketing

Ninth Canadian Edition
by Philip R. Kotler
361 Solutions 19 Chapters 1973 Studied ISBN: 9780133257830 Marketing 5 (1)

Chapters 7: Application_Question 1

1. Business buying occurs worldwide, so marketers need to be aware of cultural factors influencing business customers. In a small group, select a country and develop a multimedia presentation on proper business etiquette and manners, including appropriate appearance, behavior, and communication. Include a map showing the location of the country as well as a description of the country in terms of its demographics, culture, and economic history.

 

Step-By-Step Solution

1.Answer:

There are several sources on the Internet where students can get information for this exercise. One good site is www.cyborlink.com. Instructors may want to assign groups to different countries to give students a better understanding of the world.

 

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