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21. ______ is the process of collecting and evaluating information to help marketers make effective decisions. a.Marketing researchc.Cause marketing b.Distribution strategyd.Segmenting 22. ________ is part of the broader field of business intelligence, which is the task of using computer-based technology to evaluate data in a database and identify useful trends. a.Data warehousingc.Segmentation b.Data miningd.Data analysis 23..

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1. ________________Marketing research requires the collection and interpretation of data for use in marketing decisions. 2. ________________Marketing research requires both internal and external data. 3. ________________The U.S. government provides little if any useful information to private firms conducting market research. 4. ________________Observational studies and surveys are means of collecting primary data. 5. ________________Data warehouses.

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Hit & Miss Beyoncé Thrills Fans and Surprises Marketers Grammy award–winning entertainer Beyoncé recently took the music industry—and marketing strategists—by storm. Without any advance warning, she released a new self-titled album by simply posting a trailer on her Instagram account with the caption “Surprise!” Beyoncé announced her latest release exclusively on iTunes.¬†.

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1. ________________Marketing research focuses mainly on external data. 2. ________________Geographic segmentation is the newest type of segmentation. 3. ________________In a buyer’s market, supply exceeds demand. 4. ________________Aware that women control 80 percent of consumer spending, Amazon created Amazon Mom. This is an example of demographic segmentation. 5. ________________Person marketing is commonly used in political.

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31. Long-term customers buy more, require less service, and provide valuable feedback to a marketer. These elements contribute to a high: a. propensity to consume. b. relationship. c. brand loyalty. d. lifetime value of a customer. 32. Managing customer relationships instead of focusing on transactions: a. often leads to long-term, cost-effective exchange relationships. b. is time-consuming and.

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31.A ________________ system evaluates customer demands to make the connection between products manufactured and products bought. 32.A voluntary certification program administered by the U.S. Green Building Council, aimed at promoting the most sustainable construction processes available, is known as ________________ 33.A good or service that is free of deficiencies is said to.

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1.Marketing a destination for tourists is an example of: a.cause marketing.d.organization marketing. b.person marketing.e.event marketing. c.place marketing. 2.Marketing a political figure is an example of: a.person marketing.d.event marketing. b.place marketing.e.organization marketing. c.cause marketing. 3.Marketing an art festival is an example of: a.organization marketing.d.cause marketing. b.event marketing.e.person marketing. c.place marketing. 4.Marketing with the goal of U.S. Army recruitment is an example of: a.event marketing.d.organization.

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1. ________________Successful relationship marketing often coincides with an increase in marketing costs. 2. ________________The goal of relationship marketing is to achieve customer satisfaction that creates repeat business. 3. ________________Long-term customers generally require higher levels of service. 4. ________________Information technologies such as computers, databases, and the Internet provide critical support in relationship marketing. 5. ________________Relationship.

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1.A seller’s market is characterized by: a.shortages.d.more supply than demand. b.low prices.e.high advertising expenditures. c.much competition. 2.If an organization adopts the marketing concept as its general policy, this means that: a.marketing personnel will dominate the organization. b.the organization will hire an advertising manager. c.all areas of the organization will try to satisfy the potential buyer or user. d.the.

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1.________________________________seeks to educate the public and may or may not attempt to directly raise funds. 2.The ________________ is a combination of product, pricing, distribution, and promotional strategies. 3.________________ includes activities and technologies for gathering, storing, and analyzing data to make better competitive decisions. 4.The need satisfying power of a good or service is.

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1.________________ instructs each department on what work is to be done and the time allowed for completion. 2.The phase that spots problems in the production process and informs management ofneeded adjustments is called ________________. 3.________________ is the phase of production control that determines the amount of inventory needed to produce a certain.

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6.A synthetic system is the opposite of: a.an analytic system.c. a basic system. b.a fixed position system.d. an intermittent system. 7.If the price and quality of an item are similar, what other factors should determinethe selection of the supplier? a.speed of delivery. b.previous experience. c.warranties on purchases. d.the supplier’s commitment to quality control. e.all of these answers are.

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11.________________ are defined as products purchased by consumers for personal, non-business use. 12. ________________ focuses on the precise way a B2B purchaser will use a product. 13.When a firm directs its marketing efforts toward a select group of customers, that group is called the ________________ 14. ________________ are goods and services purchased to.

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1. Marketing creates all of the following types of utility EXCEPT: a. form. b. time. c. place. d. ownership. 2. The era in marketing history that believed creative advertising and selling would overcome consumers’ resistance is _____. a. production b. marketing c. sales d. relationship 3. The best marketers not only give consumers what they want but also: a. offer the.

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11. ________________Standardizing the marketing mix can be challenging in terms of lowering costs. 12. ________________The marketing concept focuses on production, not the customer. 13. ________________Firms generally have only a single target market for each product offered. 14. ________________Relationship marketing seeks to benefit the sellers, but does not provide any benefits to buyers. 15. ________________Geographical.

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1. Which category of production reduces a raw material to its component parts to extract one or more marketable products? a.synthetic production system c. intermittent production process b.analytic production system d. continuous production process 2. Which category of production combines a number of raw materials or parts to produce finished products? a.analytic production systemc..

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11.________________Production control is a three-step process: planning, scheduling, and dispatching. 12.________________ Prescription drugs, chemicals, and canned soup are examples of a synthetic production process. 13 ________________Continuous-process production is common in petroleum refineries. 14.________________One of the disadvantages of flexible manufacturing systems is that they do not allow machine tools to be reprogrammed while they.

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Hit & Miss Beyoncé Thrills Fans and Surprises Marketers Grammy award–winning entertainer Beyoncé recently took the music industry—and marketing strategists—by storm. Without any advance warning, she released a new self-titled album by simply posting a trailer on her Instagram account with the caption “Surprise!” Beyoncé announced her latest release exclusively on iTunes.¬†.

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1.________________Production can be defined as the use of people, machinery, and other resources to convert materials into finished products and services. 2.________________Plant location can contribute to the difference between profit and loss for a firm. 3.________________Petroleum refining breaks down crude oil into several marketable products, including gasoline, heating oil, and aviation fuel..

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1.Market segmentation: a.combines differing groups into one mass market. b. has little application in defining target markets. c.is the process of dividing a market into several relative homogenous groups. d.is done for the consumer market but not for the business market. 2.Segmenting a market on the basis of age, race, gender, occupation, household type, or.

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1. ________________The marketing concept requires organizations to take a companywide customer orientation in all activities to achieve long-term success. 2. ________________According to the marketing concept, a firm should analyze each customer’s needs and then work backward to offer products that fulfill them. 3. ________________A good or service provides added value when its.

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1. ________________Ownership utility is created by converting raw materials, component parts, and other inputs into finished goods and services. 2. ________________Retailers create ownership utility when they accept credit cards as a method of payment. 3. ________________A presence on the Internet often hinders a firm’s goal of creating utility. 4. ________________Getting a product to.

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21.A ________________ system makes it possible to continuously update the list of items in inventory. 22.The organization established to ensure consistent standards for products and tofacilitate trade and cooperation is called the________________ 23.A ________________ inventory system supplies the needed parts to the production line on a last-minute basis. 24.A ________________ is a smart.

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21.The buying behavior of ultimate consumers and figuring out why people buy one product over another is called ________________ 22.The ________________ measures the revenues and other benefits over the duration of a customer relationship, less the costs of acquiring and servicing that customer. 23.When two businesses jointly market each other’s products, ________________.

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1.________________Production and manufacturing refer to the same process. 2.________________Production and operations managers are crucial in business, but are rarely used in the not-for-profit sector. 3.________________Effective production and operations management can reduce production costs and translate to increased  profits. 4.________________Production management applies to both manufacturing and nonmanufacturing industries. 5.________________Unfortunately, flexible production systems offer no means.

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11. Which of the following nontraditional marketing forms would focus on a political candidate’s campaign? a. Event marketing b. Cause marketing c. Person marketing d. Organization marketing 12. Marketing the Special Olympics is a form of: a. person marketing. b. place marketing. c. cause marketing. d. organization marketing. 13. AT&T ensured a full crowd of spectators by signing Tiger Woods.

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