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Business Management Expert Answers & Study Resources : Page 265

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  11) The left brain is guided by: A) kaleidoscopic, lateral thinking. B) linear, vertical thinking. C) asymmetrical thinking. D) intuitive thinking. 12) The right brain is guided by: A) kaleidoscopic, lateral thinking. B) linear, vertical thinking. C) asymmetrical thinking. D) logical thinking. 13) Which hemisphere of the brain is responsible for language, logic, and symbols? A) Right hemisphere B) Left hemisphere C) Lateral.

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  21) Roger von Oech believes that blindly following rules leads to: A) order, which stimulates creativity. B) a clearer vision and business venture. C) new ways of doing things. D) a mental block towards creativity. 22) Joseph Schumpeter wrote that entrepreneurs perform the vital function of: A) challenging accepted ways of doing things. B) creative destruction. C) revolutionizing.

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  21) Which of the following is an effective method of collecting information about competitors? A) Ask customers and suppliers what competitors are doing. B) Talk to employees, especially sales representatives and purchasing agents, about competitors. C) Attend trade shows and collect competitors' sales literature. D) All of the above 22) Which of the following is.

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  11) Conducting ________ research involves collecting data firsthand and analyzing it while ________ research involves gathering data that has already been complied and is available. A) primary; secondary B) secondary; primary C) primary; industry D) product; secondary 12) One form of primary research is: A) to review published articles. B) Internet research. C) library research. D) a focus group. 13).

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  31) Which stage of the creative process requires one to develop a solid understanding of the problem or decision? A) Investigation B) Preparation C) Illumination D) Verification 32) Which stage of the creative process involves viewing the similarities and differences in the information collected? A) Transformation B) Incubation C) Illumination D) Verification 33) The ability to see the similarities and.

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  41) Effective brainstorming involves all of the following except: A) a small group of people. B) an open uninhibited environment. C) an effective method to evaluate ideas. D) very little structure. 42) ________ is a graphical technique that encourages thinking on both sides of the brain, visually displays the various relationships among the ideas, and.

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  75) The right brain is guided by linear, vertical thinking. 76) The right brain relies on kaleidoscopic, lateral thinking. 77) The left brain handles language, logic, and symbols. 78) The right brain takes care of the body's emotional, intuitive, and spatial functions. 79) The right brain processes information intuitively?all at once, relying heavily on.

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  41) ________ are short-term, specific targets which are attainable, measurable, and controllable. A) Objectives B) Policies C) Goals D) Standard operating procedures 42) The section that describes "how to get there" and describes a competitive edge that sets the business apart is referred to as the: A) business strategy. B) executive summary. C) industry profile. D) vision statement. 43) In.

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  1) The process of determining whether an entrepreneur's idea is a viable foundation for creating a successful business is known as a: A) business plan. B) strategic analysis. C) industry analysis. D) feasibility analysis. 2) Porter's five forces model assess industry attractiveness by surveying these five factors: A) potential entrants, suppliers, buyers, substitutes, and rivalry among.

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  124) Why is it important for an entrepreneur to use techniques like mind-mapping, which use both sides of the brain? 125) List the steps an entrepreneur should follow in order to enhance his/her chances of receiving a patent. 1.Establish the invention's novelty. 2.Document the device. 3.Search existing patents. 4.Study search results. 5.Submit the patent application. 6.Prosecute the.

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  65) On average, new products account for two-thirds to three-fourths of companies' sales. 66) Creativity is not only an important source for building a competitive advantage, but it also is necessary for survival. 67) History is always a reliable predictor of the future of business. 68) Entrepreneurs must embrace traditional assumptions and perspectives.

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