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  78. A plant where plastic 2-liter bottles are manufactured probably uses a _____ layout. a. customer-oriented b. product c. process d. fixed-position 79. Banks most likely utilize a _____ layout. a. product b. fixed-position c. process d. customer-oriented 80. Implementing a production plan involves all of the following steps EXCEPT _____. a. creating a feasible budget b. controlling inventory c. selecting the best.

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  74. In the context of communication, feedback _____. a. helps determine whether a message was correctly interpreted b. is only verbal in nature c. is usually ambiguous d. helps lower the noise level 75. Countries like the United States that tend to rely on explicit written and verbal messages are considered _____ cultures. a. external b. diverse c..

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  114. Corn processing is an example of analytic production. 115. Most services businesses, such as accountants and plumbers, utilize an intermittent production system. 116. A “lights out” factory, which is completely automated demonstrates a firm’s lack of ability to meet customer needs. 117. An important use of robots is to free humans from.

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  58. The process that enables manufacturers to use computers to analyze the steps a machine must take to produce a product or part is _____. a. computer-aided manufacturing b. program evaluation and review technique c. computer-aided design d. computer-integrated manufacturing 59. Yusted’s company uses a computer to control its production process. The computer transmits signals.

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  126. Marketing success depends not on the four individual strategies but on their successful combination. 127. Pricing strategy decisions include package design, brand names, trademarks, and product image. 128. One of the most difficult areas of marketing decision making is pricing because these decisions are often subject to government regulation and public.

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MATCHING Complete the following using the terms listed. a. process layout b. LEED certification c. Gantt chart d. PERT chart e. Inventory control f. ISO g. critical path h. Computer-integrated manufacturing i. Utility j. perpetual inventory k. Materials requirement planning l. standardization m. Routing n. assembly line o. robot p. just-in-time q. benchmarking r. synthetic production system s. make, buy, or lease decision 1. A(n) _____ groups machinery and equipment according.

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  146. Business buyers face a variety of organizational influences in addition to their own preferences. 147. Family factors have been shown to influence consumer car buying decisions. This is an example of a personal influence on consumer behavior. 148. Environmental factors influence the consumer behavior more than interpersonal factors. 149. The first step.

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  82. The common bases for segmenting consumer markets include all of the following EXCEPT _____ factors. a. psychographic b. geographic c. demographic d. end-use 83. The marketing strategy that focuses on the precise way a B2B purchaser will use a product is known as ______. a. product-related segmentation b. geographical segmentation c. end-use segmentation d. demographic segmentation 84. Thomas is.

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  126. Cognitive and affective conflicts can occur together in the same team. 127. Employees spend a significantly higher amount of time communicating on a daily basis than managers. 128. Most company recruiters rank job performance more important than communication skills. 129. Mayuri’s supervisor sends her an e-mail requesting updated financial figures as soon.

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MATCHING Complete the following using the terms listed. a. secondary data b. affinity program c. Market segmentation d. demographic e. target market f. End-use segmentation g. marketing mix h. data mining i. Consumer behavior j. Ownership utility k. Exchange process l. B2B m. person marketing n. Mass customization o. frequency marketing p. Comarketing q. cobranding 1. _____ refers to an orderly transfer of goods and services from the seller.

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  116. Norming is generally the longest stage of development. 117. During the norming stage, team members reach consensus about the roles of the team leader and other participants. 118. During the storming stage, team members focus on solving problems. 119. Team cohesiveness increases with frequent team member interaction. 120. Team cohesiveness does not often.

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  116. The marketing concept refers to a company-wide customer orientation with the objective of achieving long-term success. 117. A buyer’s market is one characterized by a shortage of goods and services. 118. Marketing strategies are not essential for not-for-profit organizations because they do not compete for dollars as commercial businesses do. 119. It.

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  92. Which of the following is an interpersonal determinant of consumer behavior? a. Family influences b. Attitudes c. Perceptions d. Motives 93. Personal determinants in the buying decision include all of the following EXCEPT ________. a. needs and motives b. perceptions c. learning and self-concept d. cultural experiences 94. Bailey seeks out cleaning products that are environmental friendly and is.

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  MULTIPLE CHOICE 38. The want-satisfying power of a good or service is called _____. a. quality b. ownership c. worth d. utility 39. Trucks, personnel, buildings, fuel, goods to be shipped, truck parts, and packaged supplies are examples of: a. inputs. b. outputs. c. conversion. d. transformation. 40. _____ is the use of people and machinery to convert materials into finished.

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  144. Just-in-time inventory systems shift much of the responsibility for carrying inventory to vendors. 145. In a just-in-time system, most of the responsibility for carrying inventory falls on the purchasers. 146. Megan’s company builds custom guitars based on client specifications. Her company would best utilize a just-in-time system. 147. MRP is a computer-based.

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  TRUE/FALSE 96. An effective way of empowering employees is to share information about the organization’s performance with them. 97. Advances in information technology have had little impact on employee empowerment. 98. One technique for increasing employee empowerment is the opportunity for shared decision making authority. 99. Employee empowerment often extends to non-management employees who.

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  MULTIPLE CHOICE 32. _____ is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. a. Marketing b. Market segmentation c. Consumer behavior d. Marketing research 33. Philippe owns a store that sells lampshades. The process of receiving money in return.

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