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Study Resources (Business Management)

1.              TFInfluences in a society and its culture that result in changes in attitudes, beliefs, norms, customers, and lifestyles are known as economic forces. 2.              TFThe business philosophy that involves the entire organization in the process of satisfying customers’ needs while achieving the organization’s goals is called the marketing concept. 3.              TFDifferent.
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1.              TFAn organization’s most important resource is its human resource. 2.              TFThe starting point for human resources planning is the firm’s overall strategic plan. 3.              TFCultural diversity in the workplace is an issue that must be addressed primarily by those firms operating in highly diverse geographic areas. 4.              TFPerhaps the most widely used.
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1.              What are the five steps of most MBO programs? 2.              How can companies use job enrichment as a method for motivating employees? 3.              What is behavior modification and how is it used in organizations? .
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1.              How is the National Labor Relations Act different from the Fair Labor Standards Act? 2.              How does the Civil Rights Act influence the selection and promotion of employees? 3.              What is the Occupational Safety and Health Act? 4.              What is the purpose of the Americans with Disabilities Act? .
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3.              What are the two dimensions in Herzberg’s theory? What kinds of elements affect each dimension? 4.              According to equity theory, how does an employee determine whether he or she is being treated equitably? .
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3.              What are the major requirements for a group of individuals and organizations to be a market? How does a consumer market differ from a business-to-business market? 4.              What are the major components of a marketing strategy? .
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1.              What is a market? 2.              Identify and describe the major types of markets. 1.              What are the major components of a marketing strategy? 2.              Describe the major approaches used in target market selection. 3.              Identify the four elements of the marketing mix. .
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1.              In general, on what basis is responsibility for HRM divided between line and staff managers? 2.              How is a forecast of human resources demand related to a firm’s organizational planning? .
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1.              What are the ways to improve a product mix? Describe two approaches to use existing products to strengthen a product mix. 2.              Why is it important to delete certain products? The largest number of product ideas are rejected during which stage? 3.              What is the aim of test marketing? 4.              Describe the.
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1.              Identify the general categories of products. 2.              Describe the classifications of consumer products. 3.              Based on their characteristics, business products can be classified into what categories? 1.              Explain the four stages of the product life-cycle. 2.              How does knowledge of product life-cycle relate to introduction of new products? .
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1.              TFThe way an employee feels about his or her job, superiors, and place of work is calledmorale. 2.              TFHerzberg recognized only two dimensions: motivation and hygiene. 3.              TFEquity theory is based on the idea that employees are motivated by equitable treatment of themselves relative to the “comparison other.” 4.              TFGain sharing directly.
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4.              What benefits does a company receive when using flextime, job sharing, and telecommuting? 5.              How do employee ownership and employee empowerment help in increasing employee motivation and satisfaction? .
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1.              When Chris Mittelstaedt says, “People like to be part of something bigger than themselves,” what are the implications for employee motivation? 2.              Why would an accounting firm spend money week after week for deliveries of fresh fruit for its employees? Explain your answer in terms of the motivation concepts in.
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5.              What is the purpose of market segmentation? What is the relationship between market segmentation and the selection of target markets? 6.              Describe the forces in the marketing environment that affect an organization’s marketing decisions. .
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3.              What are the different levels in Maslow’s hierarchy of needs? 4.              What are the major elements of Herzberg’s motivation–hygiene theory? 5.              What are the underlying assumptions of Theory X and Theory Y? .
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Infosys is a successful software company with nearly 150,000 employees. Social media is integral to its strategy and communications approach. The company uses social media to engage younger employees in these processes and to empower them. In order to do this, the company created STRAP Surround as a social platform.
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1.              How did the results of the Hawthorne Studies influence researchers’ thinking about employee motivation? 2.              What are the five levels of needs in Maslow’s hierarchy? How are a person’s needs related to motivation? .
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1.              What is equity theory? 2.              How do managers use it in order to decide the pay structure of employees? 3.              What is expectancy theory and how is it different from goal-setting theory? .
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1.              TFBusiness-to-business markets, which include churches, schools, and civic clubs, are a type of industrial market. 2.              TFSales forecasts usually are generated by complex software and should not be biased by managerial input. 3.              TFA marketing information system is well suited to testing new products, determining various characteristics of consumer markets, and.
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7.              What is a marketing plan, and what are its major components? 8.              What new information technologies are changing the ways that marketers keep track of business trends and customers? .
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1.              TFThethree phases of human resources management are acquiring, developing, and terminating human resources. 2.              TFPerhaps the most humane method of reducing the size of a firm’s workforce is through attrition. 3.              TFJob specification refers to the list of elements that make up a particular job. 4.              TFRecruiting on college campuses and recruiting.
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1.              How can technology help to build long-term customer relationships? 2.              What are the benefits of retaining customers? 1.              Explain the four kinds of utility. 2.              Provide an example of each. .
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1.              What are the major types of teams? 2.              Highlight some differences between cross-functional teams and virtual teams. 3.              Identify and describe the stages of team development. .
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1.              What effect does low turnover have on the Container Store’s ability to forecast human resources supply and match supply with demand? 2.              Do you agree with the Container Store’s decision to allow employees access to all kinds of company information except individual compensation? Explain your answer. 3.              If you were interviewing.
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7.              Suppose that you have just opened a new Ford sales showroom and repair shop. Which of your employees would be paid wages, which would receive salaries, and which would receive commissions? 8.              Why is it so important to provide feedback after a performance appraisal? .
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1.              Is Raleigh using the marketing concept?Explain. 2.              What type of approach does Raleigh use to select target markets? 3.              Of the four categories of segmentation variables, which is most important to Raleigh’s segmentation strategy, and why? .
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1.              TFMotivation is the internal process that energizes, directs, and sustains behavior. 2.              TFA main discovery of the Hawthorne Studies was that human factors are at least as important to motivation as pay rates. 3.              TFThe piece-rate reward system grew out of Taylor’s concepts of scientific management. 4.              TFOn self-managed work teams, each.
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1.              Data from a marketing information system is collected from which internal and external sources? 2.              What are the major reasons for conducting marketing research? 3.              Identify and describe the six steps of the marketing research process. 4.              How does technology facilitate collecting and analyzing marketing information? .
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1.              What is motivation? 2.              Why is understanding motivation important? 1.              What are the major elements of Taylor’s “scientific management”? 2.              What were Elton Mayo’s conclusions from the Hawthorne Studies? .
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1.              Identify the major components of the marketing concept. 2.              How did the customer orientation evolve? 3.              What steps are involved when implementing the marketing concept? .
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1.              What are the major components of a marketing plan? 2.              Why is developing a well-written marketing plan important? 1.              Why is sales forecasting important? 2.              What methods do businesses use to forecast sales? .
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              1.What is the difference between employee training and management development? 2.              What are the primary training and development methods used by firms? .
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3.              What are the five stages of the consumer buying decision process? 4.              What are the possible influences on this process? 5.              What is the difference between disposable income and discretionary income? .
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