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Study Resources (Business Management)

1.              Describe the major types of brands. 2.              How do brands help customers in product selection? How do brands help companies introduce new products? Explain the three levels of brand loyalty. .
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1.              How do the different types of middlemen link a producer to a user within a marketing channel? 2.              Describe the six distribution channels. Give an example of each. 3.              Explain the three intensities of market coverage. Which types of products are generally associated with each of the different intensity levels (convenience,.
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1.              What are the steps required to develop a social media plan? 2.              What is the difference between quantitative and qualitative measurements?Which type of measurement do you think is the most reliable when measuring the effectiveness of a company’s social media plan? What are the four major factors contained in the definition.
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1.              What are the ingredients of L.L.Bean’s promotion mix? 2.              L.L.Bean is reaching into “alternative” promotions, including outfitting Weather Channel meteorologists around the United States and emblazoning its name on the tarp used by the Red Sox baseball team to protect the field during rain delays. What other kinds of promotional.
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1.              What are the common tools of public relations? 2.              What is publicity, and why do organizations use it? 3.              What are the four common types of publicity? .
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1.              TFThe most direct channel of distribution is from a producer to a retailer to the consumer. 2.              TFProducers utilizing intensive distribution place many requirements, including inventory levels and service quality, on the seller. 3.              TFA news release is a type of publicity that is generally one typed page of about 300.
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1.              Identify the five categories of pricing strategies. 2.              Describe two specific pricing strategies in each category. 1.              Describe the three types of pricing associated with business products. 2.              Differentiate between FOB origin and FOB destination pricing. 3.              Explain the five types of discounts for business products. .
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1.              Explain the various types of pricing objectives. 2.              Which ones usually will result in a firm having lower prices? 1.              List and explain the three kinds of pricing methods. 2.              Give an advantage and a disadvantage for each method. .
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1.              TFGenerally, the product life-cycle consists of five stages: development, introduction, growth, maturity, and decline. 2.              TFA narrow product mix allows a firm to gain stability by concentrating on just a few markets. 3.              TFInnovations are much less common than imitations and adaptations. 4.              TFSome firms set an annual percentage ROI (return on.
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7.              Many producers sell to consumers both directly and through middlemen. How can such a producer justify competing with its own middlemen? 8.              In what situations might a producer use agents or commission merchants rather than its own sales offices or branches? .
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1.              What is a blog?How can a business use blogs to develop relationships with customers? 2.              What types of content can be used on a media sharing site?What factors should be considered when developing content for a media sharing site? 3.              Describe two ways that businesses can use “gamification” to generate sales.
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3.              List the services performed by wholesalers. For whom is each service performed? 4.              Identify three kinds of full-service wholesalers. What factors are used to classify wholesalers into one of these categories? .
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9.              If a middleman is eliminated from a marketing channel, under what conditions will costs decrease? Under what conditions will costs increase? Will the middleman’s functions be eliminated? Explain. 10.What is integrated marketing communications, and why is it becoming increasingly accepted? .
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7.              What is the difference between manufacturer brands and store brands? Between family branding and individual branding? 8.              What is the difference between a line extension and a brand extension? .
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1.              How does supply-chain management encourage cooperation between buyers and sellers? 2.              How has technology enhanced the implementation of supply-chain management? 1.              What services do wholesalers provide to producers and to retailers? 2.              Identify and describe the various types of wholesalers. .
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1.              TFA blog is a digital audio or video file that people listen to or watch online. 2.              TFSocial media communities encourage one-way communication from the firm to its customers. 3.              TFAwiki is a collaborative online working space that enables members to contribute content that is then sharable with other people. 4.              TFData.
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1.              Develop a social media plan for that business using what you learned in this chapter. 2.              What are the objectives of your social media plan? 3.              What social media tools would you choose and why? How would you measure success? .
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3.              How can a small cosmetics wholesaler located in Jacksonville, Florida, use e-business and social media to increase its customer base, increase revenues, and reduce expenses? 4.              Is outsourcing good for an e‑business firm? The firm’s employees? Explain your answer. .
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1.              Given the fast pace of everyday life, most people often feel there is not enough time to do everything that needs to be done.Yet, people do find time to post personal information, photos, etc., on Facebook, Twitter, blogs, and other social media sites.Why do you think people are so.
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1.              What challenges does Blu Dot face in selling consumer products (as opposed to business products)? 2.              Do you think the product life-cycle is an important marketing concept in developing and managing Blu Dot products? Why or why not? 3.              Describe the product mix and the role different product lines play in.
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1.              What are the two fundamental e-business models? 2.              Assume that you are the owner of a small company that produces outdoor living furniture.Describe how you could use the B2C business model to sell your products to consumers? .
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1.              What are the advantages and disadvantages of using personal selling? 2.              Identify the three types of salespersons. 3.              Describe the six steps of the personal-selling process. .
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1.              Why do marketers use sales promotion? 2.              What are the two classifications of sales promotion methods? 3.              What factors affect the choice of sales promotion used? .
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1.              What factors have contributed to the success of Luke’s Lobster? 2.              Why have Holden and Conniff shunned traditional advertising?Is that a good idea?Why or why not? 3.              Pick another type of business and describe how it could use social media networking to promote its products or services. .
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1.              What factors must be considered when pricing products? 2.              How does change in price affect the demand and supply of a product? 3.              Differentiate price competition and non-price competition. 4.              Why is it important to consider the buyer’s sensitivity to price when pricing products? .
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1.              Describe the major types of retail stores. Give an example of each. 2.              How does nonstore retailing occur? 3.              What are the four most common types of shopping centers, and what type of store does each typically contain? .
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1.              TFA product’s classification largely determines the appropriate marketing strategy. 2.              TFThe most important element in the success of a branded product is consumers’ confidence in the product. 3.              TFIf a firm is using cost-based pricing, it considers costs and revenue secondary to competitors’ prices. 4.              TFCompetition-based pricing results in a high price.
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1.              Experts predict that the Internet will continue to expand along with related technologies.What effect will this expansion have on businesses in the future? 2.              Give an example of an unethical use of computer technology by a business. 3.              What is the difference between internal and external forces that affect an e-business?How.
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1.              In your own words, describe how social media can help businesses to connect with otherbusinesses and consumers. 2.              For a business, why are crisis and reputation management, listening to stakeholders, and targeting specific types of customers’important activities? 3.              How can social media be used to market and advertise a firm’s products.
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5.              What distinguishes a B2B from a B2C e‑business model? 6.              Experts predict that the Internet, social media, and e-business will continue to expand along with related computer technologies.What effect will this expansion have on how businesses connect with customers in the future? .
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3.              Define brand equity and describe the four major factors that contribute toward brand equity. What issues must be considered while choosing a brand name? 4.              What are the major functions of packaging? .
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1.For what types of retailers are these games most likely to be effective? 2.While Fantasy Shopper is marketed toward women 20–25, what other age and gender segments would be likely to participate in online games? 1.              TFWhen buyers, sellers, marketing intermediaries, and facilitating agencies work together, the cooperative relationship results in compromise.
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3.              What is the goal of materials handling? 4.              Describe the major characteristics of the primary transportation modes. 1.              What is the major goal of integrated marketing communications? 2.              Why is integrated marketing communications being increasingly accepted? .
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