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Study Resources (Business Management)

3.Why might an endorsement by Bill Gates add credibility to Hampton Creek products? RESPONDING TO BUSINESS CHALLENGES—Flying at a Higher Altitude: JetBlue Introduces Luxury Seating 1.How has JetBlue positioned its brand in the past? 2.What is JetBlue doing to become more adaptable and gain more market share? 1.Was George (Nathan Birnbaum) Burns successful in.
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2.Why might a large organization want to adopt a sustainability position or department? 3.Describe the responsibilities for different jobs in sustainability. CONSIDER ETHICS AND SOCIAL RESPONSIBILITY—Employee Privacy or Employer Vulnerability: The Role of Social Media in the Financial Industry 1.What are advantages of laws forbidding employers from accessing employees’ social media activities? 2.What are.
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1.Why do organizations use telemarketing? Or why do consumers buy the products or services promoted by telephone solicitations? 2.Could organizations use some other form of promotion more successfully? SO YOU WANT A JOB IN MARKETING What skills are necessary in a good marketer? C H E C K   Y O U R   P R.
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3.Why do you think Sheetz allows customers to customize their menus using a touch screen? GOING GREEN—Millennial Rejection of Car Culture Causes Automakers to Adapt 1.Why do automakers have to adapt their strategies to attract the Millennial market? 2.Describe some of the differences between Millennials and previous generations regarding vehicle ownership. 3.What happens if.
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3.Why do you think NASDAQ is beginning to require more information on a firm’s corporate governance and environmental activities? CONSIDER ETHICS AND SOCIAL RESPONSIBILITY—Deloitte Partners with New Profit to Drive Social Innovation 2.How is Deloitte contributing to New Profit Inc.’s mission? 3.What benefits do both organizations receive through this partnership? 1.What are the three.
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9.Besides collective bargaining and grievance procedures, what other alternatives are available to labor and management to handle labor disputes? 10.What are the benefits associated with a diverse workforce? G E T   I N V O L V E D 2.If collective bargaining and the grievance procedures have not been able to settle a.
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ENTER THE WORLD OF BUSINESS—The Recruitment Process of Cirque du Soleil 1.Describe Cirque du Soleil’s recruitment and interview process. 2.Why is creativity of new hires important to Cirque du Soleil? 3.What are some of the difficulties in hiring such a diverse group of performers? GOING GREEN—Sustainability Job Opportunities 1.Why are sustainability job opportunities increasing in.
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4.What is a marketing strategy? 5.What is market segmentation? Describe three target market strategies. 6.List the variables in the marketing mix. How is each used in a marketing strategy? 7.Why are marketing research and information systems important to an organization’s planning and development of strategy? 8.Briefly describe the factors that influence buying behavior. How.
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2.Design a distribution channel for a manufacturer of stuffed toys. S E E   F O R   Y O U R S E L F   V I D E O C A S E:                                                                                                R E D B O X   S U C C E E D S   B Y   I D.
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3.Is there anything firms can do to keep employees from releasing nonpublic information over social media without infringing on their privacy? 1.What is the first step for the manager to take before the firing? 2.What reactions may a manager find when firing an employee today? 3.How many persons should be present during the.
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2.What is the difference between a credit card and a debit card? Why are credit cards considerably more popular with U.S. consumers? 3.Discuss the four economic goals the Federal Reserve must try to achieve with its monetary policy. 4.Explain how the Federal Reserve uses open market operations to expand and contract the.
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CONSIDER ETHICS AND SOCIAL RESPONSIBILITY—Unregulated Bitcoin Industry Has Regulators Worried 1.How does Bitcoin differ from other forms of currency? 2.What are some of the ethical concerns involved with Bitcoin? 1.How does the Federal Reserve System control the money supply? 2.Why is the Fed sometimes called the “banks’ bank”? .
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ENTER THE WORLD OF BUSINESS—Microblog Marketing: Reaching Millions of Consumers with One Click 1.How are multinational companies using Chinese microblogging sites to reach consumers? 2.Why do you think Sina Weibo is a good platform for digital marketing in China? 3.Twitter is currently blocked in China. How do you think the success of Sina.
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5.What are Herzberg’s hygiene and motivational factors? How can managers use them to motivate workers? 6.Contrast the assumptions of theory X and theory Y. Why has theory Y replaced theory X in management today? 7.What is theory Z? How can businesses apply theory Z to the workplace? 8.Identify and describe the job-design strategies. a.Job.
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RESPONDING TO BUSINESS CHALLENGES—Smirnoff’s Mixhibit: An Example of Ethical Digital Marketing 1.How is Smirnoff Vodka using digital marketing to encourage consumer participation? 2.How do you think the Mixhibit app helps to keep the firm from becoming complacent in its success? 3.Are there any risks associated with promoting the Mixhibit app? If so, how.
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9.Name and describe some flexible scheduling strategies.  How can flexible schedules help motivate workers? 10.Why are motivational strategies important to both employees and employers? 1.Consider a person who is homeless: How would he or she be motivated and what actions would that person take? Use the motivation process to explain. Which of.
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7.Channel D moves the product from the producer to an agent, to a wholesaler, to a retailer, to the consumer.What activities are involved in physical distribution? What functions does a warehouse perform? 8. How do publicity and advertising differ? How are they related? 9.What does the personal selling process involve? Briefly discuss.
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5.Why does turnover occur? List the types of turnover. Why do businesses want to reduce turnover due to separations? 6.Relate wages, salaries, bonuses, and benefits to Herzberg’s distinction between hygiene and motivation factors. How does the form of compensation relate to the type of job? 7.What is the role of benefits? Name.
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9.What is identity theft? How can consumers protect themselves from this crime? 10.Why do creators want to protect their intellectual property? Provide an example on the Internet where intellectual property may not be protected or where a copyright has been infringed. G E T   I N V O L V E D 1.Amazon.com.
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ENTER THE WORLD OF BUSINESS—The Good and the Bad of a Cashless Society 1.What are some positive implications of a cashless society? 2.What could be some disadvantages to a cashless society? 3.Why do you think using cash is more effective for making wiser purchasing decisions? GOING GREEN—Banks Increase Investment in Sustainability 1.Discuss some of the.
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5.How is the Internet changing the practice of marketing? 6.What impact do digital media have on the marketing mix? 7.How can businesses utilize new digital and social networking channels in their marketing campaigns? 8.What are some of the privacy concerns associated with the Internet and e-business? How are these concerns being addressed in.
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3.What is a budget? 4.Discuss the external uses of financial statements. 5.Describe the accounting process and cycle. 6.The income statements of all corporations are in the same format. True or false? Discuss. 7.Which accounts appear under “current liabilities”? .
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ENTER THE WORLD OF BUSINESS—Banana Republic Uses Marketing to Bring Brand to Life 1.How did marketing contribute toward creating the successful Banana Republic brand? 2.Why do you believe storytelling about the brand and themed stores attracted customers? 3.Despite the differences in Gap-owned Banana Republic stores today, what are similarities the modern retailer shares.
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2.Form a group of three or four students to perform an industry analysis. Each student should analyze a company in the same industry, and then all of you should compare your results. The following companies would make good group projects: Automobiles:DaimlerChrysler, Ford, General Motors Computers:Apple, IBM, Dell Brewing:MillerCoors, Molson Coors, G. Heileman Chemicals:Du Pont,.
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ENTER THE WORLD OF BUSINESS-Corvette’s New Look and Message 1.How is Chevrolet attempting to bring new life to the Corvette Stingray? 2.Is the Corvette Stingray using a price skimming or penetration pricing strategy? Explain your answer. 3.Describe the different ways Chevrolet is using promotion to market the Chevy Stingray. GOING GREEN—Plant-Based Food Products: The.
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ENTER THE WORLD OF BUSINESS—Former Enron CFO Talks about Accounting Fraud 1.Even if Fastow did not believe what he was doing was illegal, how did his activities qualify as accounting fraud? 2.If Fastow’s claim that he received approval from accountants, lawyers, and directors for his financial structures is true, does this make.
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3.Which marketing mix variable is the most flexible? Why? 4.Distinguish between the two ways to set the base price for a new product. 5.What is probably the least flexible marketing mix variable? Why? 6.Describe the typical marketing channels for consumer products. .
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