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Study Resources (Business Management)

2. Suppose you are an international entrepreneur and want to open your own franchise somewhere in Europe. You decide to conduct research to identify the most appropriate franchise and to learn how to become a franchisee. Entrepreneur.com publishes an annual list of the top 200 franchisors seeking international franchisees. Visit.
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3. The International Licensing Industry Merchandisers’ Association (LIMA; www.licensing.org) is an organization with offices worldwide. It fosters the growth and expansion of licensing by helping members network, educating members about licensing, and establishing standards of ethical and professional conduct in intellectual property licensing. Suppose you work for a small animation.
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1. You work for a firm that manufactures children’s toys. Despite little      international experience, management wants to start exporting. Your boss understands the importance of using strong distributors abroad but knows little about how to find them. You are aware that many national governments offer programs that help new exporters.
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3.  Assume you own a company that manufactures medical products in the biotechnology industry. You want to establish a foreign plant to manufacture your products and are seeking countries with a high concentration of knowledge workers. Thus, you decide to collect information about the “knowledge economy” abroad. The World Bank.
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2.  Suppose your new job is at Intel, the world’s largest semiconductor company and the inventor of the microprocessors found in many personal computers. Intel combines advanced chip design capability with a leading-edge manufacturing capability. The firm is well known for advanced R&D and innovative products. Intel has much of.
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3. (Ethical Dilemma) You are the president of Dynamic Publishing, a firm that publishes textbooks. During a trip to various countries you assess the prospects for marketing Dynamic’s textbooks abroad. Visiting a university in a developing country, you discover that many students use photocopied or locally reproduced versions of Dynamic’s.
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4. (Ethical Dilemma) You are hired by EcoPure Industries, a manufacturer of components for hybrid motor vehicles. EcoPure emphasizes social responsibility in its international dealings, and regularly employs three foreign market entry strategies: exporting, joint ventures, and FDI.  Exporting implies the sale of products to customers located abroad, usually via.
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4. (Ethical Dilemma) You are hired by EcoPure Industries, a manufacturer of components for hybrid motor vehicles. EcoPure emphasizes social responsibility in its international dealings, and regularly employs three foreign market entry strategies: exporting, joint ventures, and FDI.  Exporting implies the sale of products to customers located abroad, usually via.
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? APPLY YOUR UNDERSTANDING 1. Warner Brothers is doing a thriving business by licensing images of Harry Potter characters on its manufactured products, such as software, games, and clothing. However, illicit operators worldwide produce their own books, shirts, games, and other products that feature the Potter images—without entering a licensing agreement.
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2. What do you think about Subway’s method and level of compensating its master franchisee and regular franchisees in China? Is the method satisfactory? Is there room for improvement? 3. What are the advantages and disadvantages of franchising in China from Jim Bryant’s perspective? What can Bryant do to overcome the.
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? APPLY YOUR UNDERSTANDING 1.  (Ethical Dilemma) Revisit the opening vignette at the beginning of this chapter. Assume you have started a new job as a junior manager at a pharmaceutical firm. Management is considering having clinical trials of a new medication performed by a subcontractor in Russia. What are the.
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2.  International labor standards are complex and closely related to global sourcing. In particular, the use of sweatshops has attracted much attention.  A sweatshop is a factory characterized by very low wages, long hours, and poor working conditions. Some sweatshops employ children in unsafe conditions. Various prolabor groups advocate for.
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2. Suppose you work for a major trading company exporting timber from Canada; petroleum from Britain; and processed food products from the United States. To enhance your career prospects, you want to learn more about the export of these goods from their respective countries. Visit globalEDGE™ and research current international.
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6.  What factors should management consider when deciding where in the world to establish a factory? A marketing subsidiary? A regional headquarters? 7.  Governments often provide incentives to encourage foreign firms to invest within their national borders. Why do governments encourage inward FDI? 8. What steps should the firm take to ensure.
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7.What are best practices in managing international contractual relationships? 8.Suppose you work for a firm that holds valuable intellectual property and is contemplating various international business projects.  What strategies would you recommend to management for protecting its intellectual property? .
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3.Delineate the types of firms involved in FDI. Are there any types of   companies that can internationalize only via FDI?  Elaborate. 4. Identify the different types of collaborative ventures? What type of venture is best for entering a culturally distant market like Malaysia? For the next generation of products in.
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1. Visit H&M’s website at www.hm.com. What are the characteristics of H&M’s global market segment(s)? How does H&M position itself in the minds of target customers around the world? 2.  How does management at H&M use global branding and global product development to create and offer its fashions? How does the.
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? APPLY YOUR UNDERSTANDING 1.  Suppose you get a job at MobileTV, a small manufacturer of TV sets installed in cars and boats. Business has declined recently and management is worried. Part of the problem is the growing volume of cheap imports from emerging markets. Because MobileTV does all its manufacturing.
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1.Distinguish between outsourcing, global sourcing, and offshoring. 2.What is business process outsourcing?  What are its implications for company strategy and performance? 3.What are the two strategic decisions that managers face regarding the firm’s international value chain, and what are their implications for company performance? .
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? APPLY YOUR UNDERSTANDING 1. Suppose you have been hired by a young, small firm that manufactures office furniture. The firm needs to generate more sales and wants to expand abroad. Given that internationalization is risky, particularly for smaller firms, what advice would you give to top management? In particular, what.
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3. Referring to Exhibits 17.2 and 17.3, what is the nature of Wolverine’s approach to global sourcing? In your view, what value-chain activities should Wolverine outsource and what activities should it internalize? Justify your answer. Justification: High value-adding activities, such as R&D, design, marketing, branding and customer service should be internalized.
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