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Study Resources (Business Management)

CLOSING CASE: A Googol of Dollars for Google 1.Since Google is an Internet service company and does not have to worry about the cost of goods sold, why would Page and Brin need to get long-term financial support to start their business? What operating expenses might they encounter during their first.
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VIDEO CASE: The Capital Structure Choice: Cisco 1.Explain the capital budgeting question. 2.Define capital structure. 3.Discuss the two forms of equity financing. 4.What are some of the differences between debt and equity financing? 5.Does the capital structure choice affect the overall value of the firm? Explain your answer. .
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:Marketing Buzz (Facebook Turns the “Like” Into Its Newest Ad) 1.Would you like your posts to be used as ads? Do you think Facebook users will decrease the amount of “likes” they do knowing that their “likes” and other activities may become a Sponsored Story? Why or why not? (Bloom’s: evaluate) 2.Do.
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Jones Soda: Marketing and Consumer Behaviour : 1.Describe Jones Soda’s original target market. How did Jones reach that target segment to sell its beverages? 2.What mistakes did Jones Soda make in their efforts to expand their market? What effects did these mistakes have on the business? 3.What is Jones Soda’s current business strategy? 4.Why can’t.
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Case 1.2 2. To what degree does PatientsLikeMe’s founding story debunk one or more of the common myths of entrepreneurship? 4. What do you think about the concerns regarding PatientsLikeMe’s rapid growth and the worries expressed about the potential downsides of participating in its forums? How important and potentially damaging are these.
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Is There A Fifth P? : 1.Have you ever seen a “purple cow” marketing campaign?If so, what was it that made it a purple cow? (Bloom’s: comprehension, application) 2.Are there other “Ps” you think are missing from the traditional four “Ps” of marketing? (Bloom’s: comprehension, analysis) 3.Seth Godin, author of Purple Cow, has a.
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3.Describe the conditions when it might be appropriate to use each of the following pricing strategies: discounting, rebates, bundling, dynamic pricing, prestige pricing, psychological pricing, loss leader pricing, and reference pricing. (Bloom’s: application, synthesis) 4.Describe which distribution strategy—intensive, selective, or exclusive—would be most appropriate for each of the following products, and.
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Accounting Standards (2011 Was a Pivotal Year in Accounting History) 1.Do you think this move to IFRS is needed?Why or why not?Whom does it benefit? (Bloom’s: evaluation) 2.Do you think IFRS should apply to all business, not only those publicly traded?Why or why not? (Bloom’s: evaluation) 3.Do you think foreign countries will follow.
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ETHICS AND RESPONSIBILITY: The Ethics of Rx 1.Which team would you recommend the company fund? Why? 2.How do the potential profits of Team B’s drug affect your stance, from both financial/business and medical/ethical perspectives? 3.What about pricing? How might you reconcile the need to keep the drug company profitable with the ethical responsibility.
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ETHICS AND RESPONSIBILITY:Subprime Mortgage Crisis : 1.Do you feel that it is unethical to offer loans at “teaser” low rates that adjust upward rapidly over time to people who may not fully understand the consequences of increased house payments, or to allow people to purchase homes that they otherwise would not be.
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1. Evaluate Clearly Canadian’s initial fruit-flavored bottled water on all four dimensions of an opportunity. 3. How can a start-up that has good intentions make sure that its product is truly meeting the need that it was designed to meet? 4. Evaluate Clearly Canadian’s marketing of its products and the ingredients in.
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1. Increasingly, entrepreneurship is being practiced in countries throughout the world. Why do you think this is the case? Do you expect entrepreneurship to continue to spread throughout the world, or do you think its appeal will subside over time? 2. What key insights does the GEM study provide us about.
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7. People are sometimes puzzled by the fact that entrepreneurs who have made millions of dollars still put in 60- to 80- hour weeks helping their companies innovate and grow. After reading the chapter, why do you think millionaire and multimillionaire entrepreneurs still get up and go to work every.
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MCCI: Developing And Pricing Space-Age Products 1.Are MCCI’s products capital or expense items? How do you know? 2.Given its in-depth knowledge of the market, why does MCCI develop new products for individual customers rather than creating new products to meet general industry needs? 3.The price of gold can fluctuate widely, depending on market.
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1.Can you think of an example of how a specific organization (for-profit or non-profit) tried to establish a better customer relationship with you? What did the organization do? Was it effective? Why or why not? What recommendations would you make to these organizations? (Bloom’s: evaluation) 3.You’re interested in starting a limousine.
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7. Some people start their own firms to pursue financial rewards. However, these rewards are often far fewer than imagined and / or expected. Why is this so? 8. What are the four primary traits and characteristics of successful entrepreneurs? 9. Why is passion such an important characteristic of successful entrepreneurs? What.
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The Tale of Pets.com : 1.Who was the target market for this company’s products? (Bloom’s: application) 2.What are some of the real and imagined errors this company’s management made? (Bloom’s: analysis) 3.Before they started the business, how could these entrepreneurs have determined whether pet owners would buy pet food online? (Bloom’s: synthesis) .
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3.Discuss the role of independent auditors for a company.Over the past decade, why have independent auditors been under scrutiny by the government? (Bloom’s: application, analysis) 4.Recall Arnold Sawyer from the third section. What advice would you give to him? Why was recording the transactions in QuickBooks not enough? (Bloom’s: synthesis, evaluation) 5.What.
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3. What four environmental trends are most instrumental in creating business opportunities? Provide an example of each environmental trend and the type of business opportunity that it might help create. 4. Explain how “solving a problem” can create a business opportunity. Provide an example that was not mentioned in the chapter.
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Live Nation : 1.What is Live Nation’s mission? 2.Based on the product/market expansion grid, provide support for the strategy that Live Nation is pursuing. 3.How does Live Nation’s strategy provide better value for customers? .
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10. Make a list of 10 prominent entrepreneurs who post frequently on Twitter. Also, make a list of five prominent entrepreneurship-related blogs. Is it a good use of a student entrepreneur’s time to follow prominent entrepreneurs on Twitter and/or read entrepreneurship-related blogs? 11. Jacob Lacy is an MBA student at a.
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12. What are the five common myths of entrepreneurship? 13. What evidence do we have that debunks the myth that entrepreneurs are born, not made? 14. What are the four distinctive parts of the entrepreneurial process and what is the relationship among the parts? 15. How would you characterize the risk-taking propensity of.
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17. What did Joseph Schumpeter mean by the term creative destruction? 18. In general, what effect does entrepreneurship have on economies around the world? 19. How is the demographic makeup of entrepreneurs changing in the United States? What do you believe is accounting for these changes? 20. Describe several examples of the impact.
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Case 1.1 Combining a Passion for Running and Technology to Build an Incredibly Successful Business 1. Which of the characteristics of successful entrepreneurs, discussed in this chapter, do you see in Jason Jacobs? To what degree do you think these characteristics have contributed to RunKeeper’s success? 2. To what extent do you think.
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2.What are the key financial statements, and what is the importance of financial statements? What information do they contain? Which statement do shareholders typically find most useful? Why? What about independent contractors considering working with a firm, which statements would be most useful for them? (Bloom’s: comprehension) .
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Q-tips Brand Cotton Swabs 1.Can you think of any other brand names now used as generic descriptors?If so, which ones? (Bloom’s: knowledge) 2.How can having your brand name used as a generic descriptor be a good thing for your company? (Bloom’s: application) 3.How can a company get their brand known, but not have.
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1. Evaluate Xhale’s idea and Vestagen’s idea on all four dimensions of an opportunity. Rank each idea on a scale of 1 to 5 (5 is high) regarding how strongly it satisfies the four dimensions. 2. Along with “solving a problem,” are the strengths of Xhale and Vestagen’s business ideas bolstered.
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1.What types of consumer products are sold by a gas station? By an automotive repair shop? By a shoe store? By an orthodontic dentist? How might these goods and services be best differentiated in terms of the “product” and “price” components of the marketing mix? (Bloom’s: application) 2.What are the differences.
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VIDEO CASE: McDonald’s: Accounting for Billion and Billion of Burgers 1.Why does McDonald’s use “constant currency” comparisons when reporting its financial results? 2.What types of assets might McDonald’s list for depreciation in its financial statements? 3.What effect do the corporate income tax rates in the countries where McDonald’s operates have on the income.
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Product Promotion (Kraft Is a Champion Marketer) 1.You may recall the TV commercial about college students cooking Kraft Dinner on a hot water radiator in their dorm room. Choose a different Kraft advertisement or commercial you can recall and research the specific gains or losses incurred by the company due to.
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4.What problems might arise if individual McDonald’s restaurants were required to enter sales data directly on the company’s centralized accounting Web site, instead of following the current procedure of sending it through country and regional channels? 5.To help investors and analysts better assess the company’s worldwide financial health, should McDonald’s be.
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CLOSING CASE: The iPod Starteda Love Affair : 1.What was Apple’s target demographic for the iPod? Why do you think that Apple chose to market specifically to this audience? How would Apple have to change its product if it wanted to appeal to a broader market? (Bloom’s: application, analysis) 2.How did Apple meet.
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ETHICS AND RESPONSIBILITY: Getting to the Bottom of the Sarbanes-Oxley Act 1.What specifically are companies asked to do? 2.How might these requirements affect “CEO creativity” and international competitiveness? 3.What are your thoughts as to the need for and effectiveness of this act? Is it effective, or is it causing more harm than good?.
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6. What is meant by opportunity recognition? 7. In what ways does prior industry experience provide an entrepreneur an advantage in recognizing business opportunities? 8. What is the corridor principle? How does this corridor principle explain why the majority of business ideas are conceived at work? 9. What is entrepreneurial alertness? Why is.
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3. What evidence is available suggesting that the often reported statistic that 9 out of 10 new businesses fail is an exaggeration? What is a more realistic failure rate for new firms? 4. What is entrepreneurship? How can one differentiate an entrepreneurial firm from any other type of firm? In what.
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Accounting Error Reduces Share Value 1.How can such errors go on for years without being noticed?Is this any one person’s fault?(Bloom’s: analysis) 2.How might a company prevent such errors from occurring?Is it important for the company to publicize and correct the errors?Why or why not? (Bloom’s: application) .
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The iPhone: Revolutionary Product or Rip-off? 1.What do you think might have happened if Apple originally set its price at US$399? Would this have increased or decreased sales of the iPhone in the end? What do you think might have happened if Steve Jobs had not issued the US$100 credit? (Bloom’s:.
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