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Study Resources (Business Management)

18. What information does not qualify for trade secret protection? Make your answer as thorough as possible. 19. What types of physical measures do firms take to protect their trade secrets? 20. What are the two primary purposes of conducting an intellectual property audit? What risks does a company run if it.
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7. A handful of business schools are experimenting with giving their students the opportunity to run venture capital funds with real money. Identify one or more of these business schools, and describe the nature of its student-run venture capital fund. Would you enjoy participating in running a student-run venture capital.
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Case 11.1 ModCloth: The 4Ps of a Successful Online Clothing Retailer 1. In a short paragraph, describe ModCloth’s brand. Comment on the strengths and weaknesses of the brand. 2. What is the difference between ModCloth’s core product and its actual product? Describe its actual product and your assessment of whether the actual product.
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12. In May 2011, LinkedIn (www.linkedin.com) launched a very successful public offering. Study LinkedIn and determine why it was a good candidate for launching a public offering. Do you think LinkedIn could launch an equally successful initial public offering today? 13. Ed Sayers just returned from a meeting with his banker.
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Case 13.2 What Entrepreneurs Can Learn From Chamillionaire 1. For each of the 10 takeaways, write a short “lesson learned” for entrepreneurs. 4. Are you surprised that a rap artist is so interested in entrepreneurship and technology? To what degree do you think other musicians might benefit from following Chamillionaire’s lead? How about.
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10. Spend some time studying PurBlu Beverages, the subject of the student-initiated business profiled at the beginning of the chapter. In what ways have PurBlue Beverages’ business practices and its strategic decisions help limit the impact of the managerial capacity problem? 11. Tracy Gibbons owns a sports apparel company in Columbia,.
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Case 10.1 Kickstarter: A New Forum for Raising Seed Capital for For-Profit and Nonprofit Organizations 1. Do you think Kickstarter is a viable alternative to rising equity funding or debt financing? If so, under what circumstances? 2. Kickstarter is not the first crowdfunding platform, yet it is the most successful. List five reasons.
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3. If a business or entrepreneurship student has a technology-related business idea, what should the student do while in college to improve his or her chances of getting accepted by a program like TechStars or Y Combinator? 4. Why do you think being a TechStar or Y Combinator graduate is an.
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2. Why do you think Nickell and DeHart wanted a strategic investor to help Threadless work through its operational problems rather than hire a consulting firm? Hiring a consulting firm wouldn’t have required Threadless to surrender any equity. 3. Name at least two companies that are using crowdsourcing business models, similar.
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15. Describe what is meant by the term “venture capital.” Where do venture capital firms get their money? What types of firms do venture capitalists commonly want to fund? Why? 16. Describe the purpose of an initial public offering. Why is an initial public offering considered to be an important milestone.
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4. Reflect on the two</inst><question id="ch09ps12q004"><para primary challenges facing Zappos identified at the end of the case. How do you think Zappos should respond to these challenges? What do you think Zappos’s third primary challenge is? 1. What can start-ups learn about building a successful company culture by familiarizing themselves with Zappos and Zappos’s.
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Case 13.1 Redbeacon: Pursuing a Measured, Yet Promising Path to Growth 1. Look at the material in the chapter under the heading “Preparing for Growth.” Evaluate the degree to which Redbeacon has been sensitive to the three issues under this heading. 2. Look at Figure 13.2, which depicts the organizational life cycle. Which.
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Case 10.2 Zazzle: Will the Company Disappoint or “Dazzle” Its Investors? 2. Look at Table 10.1 in the chapter. At the time that Zazzle raised its initial round of funding, to what extent did it resemble the ideal candidate for venture capital funding as stipulated by the materials in the table? How.
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1. What distinguishes intellectual property from other types of property, such as land, buildings, and inventory? Provide several examples of intellectual property and describe their importance to a firm. 2. What are the two primary rules for determining whether intellectual property protection should be pursued for a particular intellectual asset? 4. What.
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Case 11.2 Proactiv: How Three Critical Marketing Decisions Shaped a New Venture’s Future 1. How has Proactiv gone about establishing a brand? To what degree do you believe Proactiv is important in its customers’ lives? 2. Discuss the things that Rodan and Fields learned, prior to the time that they met Guthy Renker,.
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12. Describe the difference between a core product and an actual product. 13. What is a reference account? How can having a reference account help a new firm? 14. Contrast cost-based pricing and value-based pricing. 15. What is meant by the phrase “price-quality attribution”? How does an understanding of this phrase help an.
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5. What is bootstrapping? Provide several examples of how entrepreneurs bootstrap to raise money or cut costs. In your judgment, how important is the art of bootstrapping for an entrepreneurial venture? 6. Describe the three steps involved in properly preparing to raise debt or equity financing. 7. Briefly describe the difference between.
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Case 12.2 Protecting Intellectual Property: Elvis’s Memory and Intellectual Property Live On 1. Do you agree with the Ninth Circuit Court’s ruling? Why or why not? 2. Why do you think the copyright holders of Elvis’s work objected to Passport’s video series? How were they “harmed” by the production and sales of the.
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10. Maggie Simpson has always admired her Grandmother Thompson’s cooking and has considered putting together a cookbook titled Grandma Thompson’s Favorite Recipes. Some of Grandma’s recipes are truly original, and before she writes the book, Maggie would like to copyright several of the most original ones. Can she do this? 13..
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2. Samantha Smith, a friend of yours, was recently telling you about a company that her father is starting in the solar power industry. Samantha’s father is using a technology he developed, which has received favorable write-ups in several technical publications, and has been approached by two angel investors eager.
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1. Briefly describe the difference between a provisional patent application and a utility patent application. If successful, which of the two applications awards an inventor a patent? 2. Can a provisional patent application be filed for a design patent? Document the research you do to arrive at the correct answer to.
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