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Study Resources (Business Management)

1.Which of the following is NOT an Internet marketing channel? a.Pay Per Click b.Drip email c.Drop shipping d.Affiliate marketing e.None of the above 2.What are the three primary elements of a successful SEO campaign? a.Accessibility, Content, and Citations b.Content, Pay Per Click, and Cost Per Thousand Impressions c.Accessibility, Usability, and Content d.Keyword, Content, and Advertisement e.None of the above 3.What are businesses.
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1.         Compared to willing entrepreneurs, “reluctant” entrepreneurs: a.  are more likely to be successful in starting a business. b.  are less likely to be successful in starting a business. c.  have the same success rates. d.  are more likely to abandon the process of starting a business. 2.         Academics tend to define “small.
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1.T.   F. In an “on-line” or “web-based” business, the location is usually irrelevant. 2.         T.  F.  The terms “location” and “site” are totally interchangeable. 3.T.  F.  The decision on whether to work from your home should be based on your personal convenience. 4.T.  F.  It is generally better for.
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1.         It is best to be situated right next to your competition if you are selling something: a.  that is basically a “convenience” item. b.  that is not particularly expensive. c.  that is particularly expensive. d.  that customers tend to “shop” before buying. 2.         Extrapolation means: a.  projecting new values based on facts known about.
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1.         A business where the owner is officially a “shareholder” is called a 2.         Having total personal responsibility for company debts is called liability. 3.         The form of business giving all of the owners "unlimited liability" is called a partnership. 4,         The simplest and cheapest legal form of business to start is a . 5.         An unsatisfied.
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1.  The renewal stage of the Business Life Cycle is followed by                               . 2.  Meeting with a departing employee is referred to as an . 3.  The "T" in SWOT analysis refers to                    . 4.  "                                                                expansion" means selling more of what you're already selling to the customer.
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1.         An outline or pattern for a business plan is called a business plan . 2.         The basic categories for business “type” are                             ,                            , , and                            . 3.         In a business context, the letters SBU stand for . 4.The attempt to make departments of large firms function as if.
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1.Written business plans are typically required by a.  formal business lenders. b.  investors. c.  both of the above. d.  none of the above. 2.         Writing a business plan motivates the entrepreneur by: a.  acting as a checklist. b.  producing something tangible. c.  communicating the plan d.  The business plan does not function as a motivator. 3.         Compared.
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1.         Which of the following is a major consideration when setting up an office? a. personal work habits. b. visitors. c.  ergonomics. d.  All are major concerns. 2.         In Canada, a business can be incorporated through: a.  the federal government. b.  a provincial government. c.  the federal or a provincial government. e.  the federal, a provincial or.
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1.         As companies get larger, the concerns of the entrepreneur tend to become more: a.   strategic. b.   long-term c.   proactive d.   all of the above. 2.         Generally, a website should get the action you want from a customer by using: a.   command verbs. b.   polite requests. c.   bright colours. d.   a variety of styles. 3.          A.
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1.         How important “location” is to your Business Plan depends on you are selling and                           you are selling to. 2.         Retail and consumer service businesses should try to be situated right next to a business. 3.How much money a particular group of potential customers will spend on a particular product or service.
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1. T F It is possible to have increasing sales while the market potential is shrinking. 2. T F Predatory pricing is an aggressive, but perfectly legal activity. 3. T F The concept of "100 % Capacity" can be applied to most businesses. 4. T F Mexico is a partner in NAFTA. 5. T F Market potential is made up of your market share plus the market share of.
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1.         Which of the following would be an example of a Business Format franchise? a.  Petro Canada. b. Tim Horton's. c.  Toyota. d.  Popsicle. 2.         The most popular franchise arrangement is: a.  single-unit. b. multi-unit. c.  multi-brand. d. master franchise. 3.         The right to produce and sell the franchisor's product is called: a.  licensing. b. .
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1.         A bank loan in the form of an overdraft allowance is called a . 2.         A “profitable” business can still go bankrupt because of problems with . 3.         Expenses that do not vary with sales are called                         expenses. 4.         The loss in value of an asset over time is called                              . 5.        .
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1.         Which of the following is a family business? a.  A woman owns a small garage where her four sons work as mechanics. b.  A man owns a delivery service where the five children of his dispatcher work. c.  A woman is self-employed as a writer and is the only earner in.
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1. T F Recruiting is the process of picking the best possible candidate for a job. 2. T F Leadership programs tend to produce productivity improvements that last for over a decade. 3. T F "On-the-job training" usually requires the employee to spend some time in a classroom. 4. T F The make-or-buy decision applies only to manufacturing type firms. 5. T F Inventory Turnover is the ratio of.
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1.The perception people have about “what your business is like,” is known as your company’s                  . 2.         Advertising or exposure that a business gets “for free” is called                           . 3.         Free samples and Trade Shows are examples of                                          . 4.         Meeting prospective customers and asking.
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1.A clause that requires a business seller to tell the buyer about anything that might discourage the sale is called a                         clause. 2.         Unnecessary items that a company owns are know as                       assets. 3.       The right of a creditor to take over a particular asset is called.
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1.Which of the following does NOT help maximize the value of acquired traffic? a.Traffic monitoring b.Traffic optimization c.Conversion optimization d.Customer retention e.None of the above 2.How do you use Google Analytics to track conversion? a.Embed a tracking code to your conversion page b.Define a goal c.Specify a sequence of pages or events that should occur leading up to the.
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1.Which of the following is NOT an effective strategy or decision for developing initial product? a.Don’t use complicated frameworks or architecture. b.Don’t worry about writing overly efficient code. c.Focus on putting together a reasonable user experience at low cost. d.Get it out to the market quickly for testing and validation. e. None of the above 2.Which.
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1.In a common startup team, who is in charge of the business development, marketing, and sales, excellent at establishing relationships and getting the word out about the product? a.Hacker b.Hustler c.Incubator d.Accelerator e.None of the above. 2.Which entity type does not pay any federal income taxes, instead, the entity’s income or losses are divided among and.
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1.         An office is basically a place for processing and storing                               . 2.A list of all the particular areas in which a business expects to have transactions is called a                           of                             . 3.         A business in Canada is required to collect GST if it has sales in excess of $                   . 4.         Dental care,.
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1.TFPersonal finance and business finance involve largely the same ideas. 2. T F There is basically a single, precise accounting term for each accounting concept. 3. T F “Posted” interest rates at the bank are negotiable. 4. T F The amount of collateral required for a bank loan is negotiable. 5. T F Venture capital companies are particularly interested in providing start-up capital for new firms. 6. T F "Cash" is.
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1.When the same franchisee owns two different franchise brands at the same site, this is called                            franchising. 2.         Assets against which there are no liens are referred to as                              . 3.         Changing an independent small business into a franchise outlet is referred to as franchising. 4.An arrangement where a franchisee.
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1. T F A second-generation owner of a family business is not a true entrepreneur. 2. T F Parents generally find it easy to delegate to their offspring. 3. T F There are no formal educational requirements for taking over a family business. 4. T F Customer loyalty is more likely to be retained when there is an abrupt transition of power. 5. T F Siblings close in age.
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1.What are the three primary business archetypes? a.Product, Service, Trade b.Product, Service, Ecosystem c.Marketplace, Brokerage, Subscription d.Marketplace, Brokerage, Ecosystem e.None of the above. 2.Which business model focuses on generating and qualifying contact information of prospect customers that can be sold to business partners? a.Media Platform b.Content as a service c.Ad network d.Lead generation e.None of the above. 3.Which business model is oDesk.
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1.         Which of the following is not a stage in the business life cycle: a.  introduction. b.  growth. c.  maturity. d.  decline. 2.         The growth stage of the business cycle is characterized by: a.  increasing revenue. b.  increasing profits. c.  declining risk of failure. d.  all of the above. 3.  Which of the following is not.
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1.TFCash skimming is a legal but misleading practice. 2. T F You must know your desired "rate of return" to use the Capitalization of Earnings method. 3. T F "Asset" methods of valuation are also known as "balance sheet" methods. 4. T F Real estate agents often act as intermediaries for the sale of a business. 5. T F "Taking over" a company means buying more than.
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1.TFDealership franchising tends to give the franchisee more freedom than business format franchising. 2. T F Pyramid Selling is an illegal form of Multi-level Marketing. 3. T F Most Multi-level Marketers make well-above-average incomes. 4. T F The owner of a territory franchise has the right to sell franchises to others. 5. T F Franchisors such as automobile manufacturers can dictate the prices charged by their.
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1.  Compared to making a product or component, buying it has the advantage of: a.  guaranteed source of supply. b.  greater specialization of your own business. c.  direct control of quality. d.  direct control of delivery. 2.  The broadest indicator of efficiency is: a.  return on sales. b.  return on assets c.  inventory turnover d.  collection.
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1.The psychological discomfort that people feel when they encounter something too different from their expectations is called: a.  image shock. b.  cognitive dissonance. c. buyer’s remorse. d.  paranoia 2.         “Marketing mix” is: a.  marketing strategy. b.  how a company makes itself appear different from the competition. c.  how a company projects its image. d.  all of the.
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1.When life partners are partners in a small business, they are likely to have none of the                                          that would be provided by an employer. 2.                        refers to a training program where the trainee gets increasing responsibility over a long period of time. 3.         The ability to experience.
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1.         "Goodwill" is classified as: a.  intellectual property. b. licensing rights. c.  a key ratio. d.  an intangible asset. 2.         The single biggest danger for the naive business buyer is: a.  overvalued assets. b.  interference from the previous owner. c.  lack of market. d.  hidden company debts. 3.On average, the risk of buying an existing business is a. .
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1.         T.   F. “Competitive” pricing means pricing lower than your competition. 2.         T.   F. “Advertising” and Marketing basically mean the same thing. 3.T.   F. Your Pricing Strategy is described in comparison to the prices of your competitors. 4.T.   F. A company's image is the perception of that firm held.
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1.  Explain the major provisions of existing or pending franchise legislation.  Explain the growing trend for disclosure requirements.  (1 page max). 2)  Outline a typical process of buying a franchise from the first contact with the franchisor to the final signing of the contract.  Note how the process favours the franchisor. .
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1.  .      Developing the most efficient procedures to use in a job is referred to as . 2.                                   describes the relative enthusiasm felt by employees for a business. 3.         Businesses that deliver no or insignificant physical product are called . 4.The Services Canada online resource that helps employers find suitable candidates is called: .
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1. T F Writing is a two-way communication process. 2. T F "Microfinance" refers to government grants to very small firms. 3. T F It is impossible to plan for an unpredicted crisis. 4. T F Industry associations are examples of mutual benefit societies. 5. T F A person who owned a single business for 20 years would still be classified as a “novice” entrepreneur. 6. T F Small business research journals are.
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1.  Identify and explain the various steps in the selling process. Describe how you might develop your own selling skills.  (1 page max) 2.  Pick a well-known local business and analyze its name in terms of how it projects an appropriate image for its products/services and target customers.  (1 page max) .
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1.         Credit Bureaus: a.  are provincially regulated. b.  are owned by their members. c.  must allow individuals to see their own files. d.  all of the above. 2.The Financial Statement that shows the financial position of a company at a particular moment in time is the: a.  balance sheet. b.  income statement. c.  cash flow statement d. .
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1.  Explain the concept of ratio analysis. Identify several key ratios and explain what they might indicate about the health of a company. (1 page max). 2.  Explain and contrast both Asset and Income methods of business valuation giving clear examples of each.  Explain how these values can be used to.
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