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Study Resources (Business Management)

  125. The ratio obtained by dividing net income after taxes by net sales is the a. return on sales ratio. b. acid-test ratio. c. return on equity ratio. d. earnings per share. e. working capital. 126. The current ratio is calculated by dividing a. current assets by owners' equity. b. current assets by current liabilities..
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  206. Communication that is intended to inform, persuade, or remind an organization's target markets about the organization and its products is called promotion. a. True b. False 207. A promotion mix can be defined as communication about an organization and its products that is intended to inform, persuade, or remind target-market members. a. True b..
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  74. What is usually the primary revenue stream for online auction sites such as eBay? a. Access fees charged to get into the website b. Sales of the many products that are available c. Fees charged for selling products on the site d. Advertising fees e. Money collected for shipping charges 75. The.
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  165. In 1987, the Securities and Exchange Commission (SEC) and the Financial Accounting Standards Board (FASB) required all publicly traded companies to include a statement of cash flows along with the balance sheet and income statement in their annual report. a. True b. False 166. The statement of cash flows illustrates the effects.
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  6. What is the goal of integrated marketing communications? 7. What is the role of promotion in the marketing mix? 8. What are the four primary elements in an organization’s promotion mix? Briefly describe each of the elements. 9. How does immediate-response advertising differ from reminder advertising? 10. Compare and contrast institutional advertising and.
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  55. What is the correct order for the balance sheet? a. Assets, owners' equity, liabilities b. Owners' equity, financial position, assets c. Liabilities, owners' equity, assets d. Assets, liabilities, owners' equity e. Owners' equity, assets, liabilities 56. Assets = liabilities + owners' equity is the equation for information reported on the a. checking balance. b..
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  45. If total liabilities were subtracted from total assets, the residual value would be a. revenues. b. owners' equity. c. net income. d. working capital. e. expenses. 46. If the assets of Martin's Pet Store are $107,000 and the owners' equity is $75,000, which of the following is a correct statement? a. The owners'.
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  56. Wally’s Hardware store is located in a small town in the Midwest. This store would best be classified as a(n) a. chain retailer b. discount store c. independent retailer d. superstore e. convenience store 57. Abercrombie and Fitch, a nationwide clothing store, in a(n)      . a. independent retailer b. department store c. discount store d..
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  105. Each month, Bath & Body Works pays employees wages, telephone bills, and salaries to accountants. These are all considered a. cost of goods sold. b. gross profit. c. sales allowances. d. operating expenses. e. current assets. 106. Selling expenses are considered to be a type of a. current liability. b. general expense. c. prepaid.
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  26. Marketing organizations that link producer and consumer within a marketing channel are called      . a. distributorships b. warehousing groups c. marketing intermediaries d. shopping centers e. supermarkets 27. A general term for a middleman that actually buys and then resells goods is a       . a. functional middleman b. broker c. retailer d. sales agent e. merchant.
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  Ridgley, Cooper, and Ross (RCR)   Katie is the CEO of Ridgley, Cooper, and Ross (RCR), a regional accounting firm. RCR offers services in most areas of accounting, including auditing and consulting services. The firm must follow the GAAP rules, just like any other accounting firm. If there are information gaps that.
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  85. All American National Company earned $240,000 last year. The board of directors decided to pay out one-half of the firm's earnings to the stockholders. Before the board's decision, the firm's retained earnings were $740,000. Which of the following statements is true? a. Each shareholder will receive more than he or.
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  186. A sales agent provides immediate entry into a territory, regular calls on customers, selling experience, and a known, predetermined selling expense. a. True b. False 187. An independent retailer is a firm that operates more than one outlet and generally provides personal service. a. True b. False 188. With warehouse showrooms, a customer selects.
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  1. Describe the term “digital native” and explain if you think the term and the definition are accurate. Provide examples to support your position.   2. Describe some of the ways that a business may choose to interact with other businesses or existing or potential consumers through social media. 3. Describe how a blog.
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  65. All of the following are current assets except a. office equipment. b. cash. c. prepaid insurance. d. accounts receivable. e. marketable securities. 66. Kim's Copy Shop is in the process of organizing its assets in the appropriate order. They ask you for help in arranging the following assets: equipment, accounts receivable, cash, merchandise.
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  124. Number of followers and number of retweets are typical social media measurements of Facebook. a. True b. False 125. KPI stands for key preference indicators. a. True b. False 126. It is important not to make changes to a social media plan once it has begun. a. True b. False 127. Today, e-business is transforming.
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  11. Why would a marketer identify and analyze the target audience before defining the advertising objectives when developing an advertising campaign? 12. How does an order getter differ from an order taker? Which would you expect a Schwan’s home food truck delivery salesperson to be? Support your answer. 13. Why is the ability.
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  44. Which of the following can be most closely associated with “outsourcing tasks”? a. Blogs b. Podcasts c. Social gaming d. Crowdsourcing e. Media sharing 45. Mystarbucksidea.com is an example of a      site. a. social networking b. crowdsourcing c. gaming d. blogging e. podcast 46. How is LinkedIn different than most social networking sites? a. It is primarily.
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  114. Millennials are tech-savvy digital natives born after 1990. a. True b. False 115. Crowdsourcing involves outsourcing tasks to another business--most often a business overseas. a. True b. False 116. Reading comments on social media sites about companies or products rarely offers valid insight into how consumers are reacting to products or services. a. True b. False 117. Objectives.
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  145. Managerial accounting generates financial statements and reports for interested people outside an organization. a. True b. False 146. A private accountant is an accountant whose services may be hired on a fee basis by individuals or business firms. a. True b. False 147. A public accountant works on a fee basis for clients..
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1. In what situations would you seek short-term financing? In what situations would you seek long-term financing? 2. What is cash flow? Why is cash flow important to a business? 3. What is speculative production and how does it impact a firm's financial planning? 4. Often high-risk decisions generate larger returns while conservative.
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  115. Which section of the statement of cash flows would show Wendy's payments for food ingredients and wages paid to employees? a. Cash flows from operating activities b. Cash flows from financing activities c. Business cash flows d. Non-business-related cash flows e. Cash flows from investing activities 116. The cash that Coca-Cola receives from.
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  SME Ads Inc. (SME)   Steven Monahan owns SME Ads Inc., an advertising agency. At present, the company focuses on advertising only. However, Steven plans to expand the company's focus to include all the major elements of an organization's promotional mix. Steven feels that expanding the focus in such a way will.
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1. In your own words, describe the relationship between information and risk and how this relationship could impact the business decision-making process.   2. How might the information needs of a marketing manager differ from those of an operations manager? 3. Describe each of the five functions of a management information system. 4. Explain.
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  94. Which of the following may leave users completely unaware that their movements and clicks on the Internet are being monitored? a. Malware b. Spam c. A virus d. Cookies e. Data mining 95.     is a general, broad term used for software designed to infiltrate a computer system without the user’s consent. a. Log-file recording.
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  176. Moving products from producer to wholesaler to retailer to consumer is called the traditional channel because most consumer goods are sold this way. a. True b. False 177. Intensive distribution is the use of only a portion of the available outlets for a product in each geographic area. a. True b. False 178. When.
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  166. If Home Depot, Delta Faucets, and Armstrong Floor Coverings pay for a television show about remodeling a kitchen on the Home and Garden Network, these companies are                the show. a. buying time spots for b. purchasing network time for c. creating infomercials for d. sponsoring e. advertising 167. Coca-Cola provides a children's.
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  11. What are the two options for increasing profits in a small Internet-based company? Which path would you choose for a struggling unique, artsy, designer t-shirt company? Justify your answer with specific details and examples. 12. Describe the two primary models of e-business. Provide examples. 13. Describe the internal and external forces.
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  46. During certain special times, Douglas actually works at the retail outlet where his employer sells a variety of manufacturer’s food products. Douglas is providing          in this role as a wholesaler. a. financial aid b. the assumption of credit risks c. market information d. promotion e. intermediation 47. A middleman that purchases goods in large.
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  196. Vending machines are classified as retail outlets. a. True b. False 197. A neighborhood shopping center usually has at least one large department store to attract customers to the center. a. True b. False 198. Neighborhood shopping centers often promote the center and the tenants as a group. a. True b. False 199. Public warehouses.
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  64. Jason has to purchase specialized software that will allow his company to accept credit cards online for purchases from his company's website. This software is a(n)                resource for this e-business. a. financial b. material c. intangible d. human e. capital 65. Which of the types of resources needed for an e-business.
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  54.      post ratings of products and services and contribute to and edit articles in wikis a. Spectators b. Inactives c. Joiners d. Collectors e. Critics 55. Which of the following is true about social media measurement tools? a. Most companies use quantitative measurements. b. Companies should use the same measurements for online as for offline..
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  216. Institutional advertising is by far the most common type of advertising and receives the largest share of advertising expenditures. a. True b. False 217. Determining the location and demographics of people in the advertising target, the content of the message, and the characteristics of the audiences reached by various media is done.
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  36. The use of only a portion or percentage of the available outlets in each geographic area for market exposure is called                distribution. a. exclusive b. intensive c. selective d. patterned e. intensive 37. Nine west manufactures leather goods such as shoes and handbags. Which form of distribution is this company.
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  6. What are the differences between managerial accounting and financial accounting? From a career standpoint, which type do you prefer and why? 7. Write the accounting equation. Then define each term. 8. Define a balance sheet (also called a statement of financial position). What does it balance? 9. Why are current assets listed.
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  35. A public corporation must change its lead auditing firm a. every year. b. every two years. c. every five years. d. every ten years. e. whenever it wants to. 36. Ebony Jones is hired by Ruby Tuesday to help with budgeting, determining the costs of the firm’s meal services, and recording transactions and.
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  84. Rosie's Flowers Company in Tulips, Ohio, uses an e-commerce software program on its website to allow customers to enter their own orders for flowers that are delivered by the end of the next business day. Rosie's Flowers follows a(n)         model. a. B2B b. business-to-customer c. B2C d. Internet e. online customer.
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  Pure Training, Inc.   Pure Training, Inc., is a company that helps people start their own businesses. As part of the training it provides, the company covers many different aspects of entrepreneurship for Internet-based companies. One principle its trainers focus on is customer service. They also stress the importance of connecting with current.
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