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Study Resources (Business Management)

Chapter 5 – Multiple Choice Choose the most appropriate answer to the following questions: 1. Which of the following is one of the four Ps of marketing? a. population b. publicity c. product d. packaging 2. What is the smartest price strategy? a. Choose a pricing strategy that incorporates the psychology of pricing. b. Pick a pricing strategy that.
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  71) As long as employees get the job done, most companies are not concerned with employees meeting expectations of business etiquette. 72) Factors such as poor acoustics and uncomfortable meeting rooms can be annoying, but they don't affect communication. 73) Filtering messages can occur unintentionally and cause communicators to miss out on.
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  Chapter 7 – True-False 37. A critical cost for a beginning business is the seed capital a. True b. False 38. It is wise to keep a reserve equal to one-fourth of the start-up investment. a. True b. False 39. Fixed operating costs can change over time. a. True b. False 40. Inflation is not a problem for most businesses.
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  61) Despite increased market globalization, the nature of business communication has not changed much in recent years. 62) Among other factors, the globalization of business has decreased the demand for skilled communicators. 63) Workforce diversity includes differences not only in race but also in gender, education, and other areas. 64) Knowledge workers specialize.
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Chapter 7 - Multiple Choice Choose the most appropriate answer to the following questions:   1. The bedrock principle of business is that it should __________. a. please its customers b. advertise better than its competitors c. earn a profit d. continually improve 2. Which two categories below are used for business costs? a. materials and labor b. gross and.
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  21) In order for audience members to respond appropriately to a business message, they must A) remember the message. B) be able to respond to the message. C) be motivated to respond to the message. D) do all of the above. E) do none of the above--communication is a simple process that everyone is naturally.
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  31) Which of the following is not a characteristic of ethical communication? A) It includes all relevant information. B) It is intended to hide some negative information. C) It is true in every sense. D) It is not deceptive in any way. E) It is vital for formal communication, but less important for informal. 32) With.
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  34. Outline the principles of selling. 35. Discuss the eight step sales call.   Chapter 6 – True-False   Circle the most appropriate answer to the following questions. 36. The essence of selling is teaching. a. True b. False 37. It is not really necessary to prequalify your customer before the sales call since it can be done during.
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  21. In the United Kingdom the income statement is called the ________. a. profit and loss statement b. balance sheet c. cash flow analysis d. None of the above. 22. Ideally you want to have a positive "double” bottom line. This means ________. a. you are achieving a profit and meeting your mission b. you have twice.
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  1) In general, the best persuasive messages ________ the audience's potential resistance. A) avoid mentioning B) downplay C) anticipate and address D) dismiss E) lampoon 2) Which of the following is not an example of demographic information? A) Age B) Occupation C) Lifestyle D) Income E) Education 3) Personality, lifestyle, and attitudes are assessed through A) demographic surveys. B) psychographic studies. C) drive-by assessments. D) semiannual.
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  11) You should always use APA style for documentation in your reports, even if your employer or client normally uses a different form. 12) Unlike source notes, content notes may supplement your main text with comments and/or cross-references. 13) The functions of footnotes and endnotes are identical; the only difference between the.
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  11) Every organization has ________, which encompasses all communication that occurs outside the lines of command in the company's organizational structure. A) an online social networking presence B) an extraneous communication network C) an informal communication network D) an internal communication network E) a transitional communication system 12) In most organizations, the rumor mill tends to.
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  11) Letterhead stationery commonly includes the company's URL. 12) In business documents, abbreviations such as U.S.A. and M.B.A. must always contain periods. 13) "Feb. 10th 2013" is the correct way to type the date in a letter. 14) If you are writing a business letter to someone you know well, it is acceptable.
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Chapter 8 – Multiple Choice Choose the most appropriate answer to the following questions:   1. Entrepreneurs use a ________ to track assets and liabilities. a. income statement b. cash flow statement c. balance sheet d. profit and loss 2. The last line of an income statement shows a business's ________. a. gross profit or gross loss b. profit or.
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  Chapter 6 – Essay Provide detailed and comprehensive information to support your answer. Where applicable, use examples to support your answers.   31. Why have so many successful entrepreneurs started out in sales? 32. Describe three sales call behaviors used by successful salespeople. 33. Define customer service and give examples of offering good customer service.     .
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  21. Every time an entrepreneur spends cash, she or he takes a risk. If one buys ________, then the entrepreneur faces the risk of storage costs and pilfering. a. a computer for your chief financial officer b. capital assets c. inventory d. None of the above. 22. Credit is ________. a. exemplified by purchasing a product.
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  Chapter 9 – Essay Provide detailed and comprehensive information to support your answer. Where applicable, use examples to support your answers. 31. How could the income statement potentially confuse a business owner? 32. Why would collecting all money owed within 30 days and paying bills in 90 days help protect a business? Is.
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  1) Which of the following is a demonstrative pronoun? A) He B) This C) Who D) Anyone E) We 2) Which of the following possessive phrases is not correct? A) A year's recommendations B) Two years' recommendations C) Its recommendations D) His recommendations E) It's recommendations 3) What is the tense of the verb in this sentence? "We had given Tim the.
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  41) Expressing an idea in words or images is known as the ________ step of the communication process. A) articulating B) crystallizing C) generating D) inscribing E) encoding 42) The receiver extracts the idea from the message in the ________ step of the communication process. A) decoding B) interpreting C) uncovering D) deciphering E) extrapolating 43) In today's business environment, multitasking A) is.
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  21. Good marketers know that a(n) __________ is the heart of the marketing plan. a. researching suppliers b. sales forecast c. analysis of the market d. price/profit schedule 22. New entrepreneurs often feel they should sell their product or service at the lowest price they can afford. However, ________. a. purchasers of luxury goods may want.
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Chapter 9 – Multiple Choice Choose the most appropriate answer to the following questions: 1. Which of the three financial statements an entrepreneur prepares is used to guide the day-to-day operations of the business? a. the cash flow statement b. the income statement c. the balance sheet d. tax returns 2. Which statement best describes how the.
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  21. Fixed Operating Costs ________. a. are not included in COGS b. are not direct costs of creating each product c. include expenses like the DSL bill and rent d. All of the above. 22. ________ is the general rise in the price of goods and service in an economy. a. Recession b. Deflation c. Inflation d. Hyperinflation 23. Business.
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  Chapter 5 – Essay Provide detailed and comprehensive information to support your answer. Where applicable,use examples to support your answers. 31. Define promotion, advertising and publicity. 32. Explain why a business should focus on its brand. 33. Define philanthropy and explain why some marketing experts call philanthropy "the fifth P", and why it is.
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  89) What does it mean for an audience to "decode" a message? 90) Briefly explain the nature and importance of the final phase in the communication process. 91) Briefly explain how social media have changed the way customers and other groups engage in business communication. 92) Define professionalism and list its six distinctive.
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  1) Communication is the process of A) transferring information and meaning. B) listening actively. C) writing messages. D) speaking to others. E) none of the above. 2) Improving your communication skills will enhance your career because A) having great ideas won't help you much, unless you can communicate them effectively. B) the higher you rise in an organization,.
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  Chapter 5 - True-False   Circle the most appropriate answer to the following questions. 36. You should create your total product or service concept early on. a. True b. False 37. Although there are numerous pricing strategies to use in the beginning, it really doesn’t matter since price is really guess work. a. True b. False 38. There is.
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  Chapter 8 – Essay Provide detailed and comprehensive information to support your answer. Where applicable, use examples to support your answers.   31. How does a debt-to-equity ratio help describe the financial health of a company? 32. Define debt and equity and explain the difference between them. Where does each appear on financial statements? 33..
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  Chapter 8 – True-False   Circle the most appropriate answer to the following questions. 36. The power of the income statement is that it will tell you whether you are fulfilling the formula of buying low, selling high, and meeting customer needs. a. True b. False 37. The balance sheet equation tells us that assets –.
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  11. Everything that a business does to keep its customers happy is called ________. a. customer service b. customer appreciation c. post-sale service d. customer satisfaction 12. Joe Girard's Law of ________ states that just a few unhappy customers can keep a great many other customers away from your business. a. 250 b. Sales c. 200 d. sales averages 13..
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  Chapter 7 – Essay Provide detailed and comprehensive information to support your answer. Where applicable use examples to support your answers.   32. A business that makes an excellent gross profit isn't necessarily profitable, but a business that does not show a gross profit cannot be profitable. Explain or disagree. 33. Jenny is worried.
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  85) What is selective perception? 86) Explain the "information technology paradox." 87) When does the rumor mill tend to be most active within an organization? Include an example of a situation that might cause the rumor mill to become more active. 88) To adopt an audience-centered approach to communication, what do you need.
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  1) The quality of paper is measured by A) length and width. B) weight and cotton content. C) color and texture. D) style of letterhead and corporate logo. E) how much it costs per ream. 2) The proper sequence for the standard parts of a letter is A) heading, date, inside address, salutation, body, complimentary close, signature.
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  1) The Chicago humanities documentation style requires you to use A) the author-date system. B) the author-page number system. C) footnotes or endnotes. D) full citations within the text itself. E) none of the above. 2) The purpose of a superscript numeral in the text is to let the reader know A) to read the marked line.
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  51) All of the following except ________ will make your business messages more effective. A) providing practical information B) clarifying expectations and responsibilities C) presenting information in a concise efficient manner D) discussing personal issues and complaining about problems E) All of the above make business messages more effective. 52) Which one of the following is.
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  11) The plural of son-in-law is sons-in-law, but the possessive is son-in-law's. 12) The pronoun who is in the nominative case; the pronoun whom is in the objective case. 13) The verb do is an example of a regular verb. 14) The difference between lie and lay is that lie is an intransitive.
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Chapter 6 – Multiple Choice Choose the most appropriate answer to the following questions: 1. If you decide to pay yourself a commission from your business, you will be earning _______. a. a percentage of your business profit. b. a percentage of each sale. c. a set salary. d. a bonus 2. Entrepreneurs ________ constantly, not just.
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  11. Successful entrepreneurs use their financial records to prepare ________ income statements that show sales and costs for the previous period. a. monthly b. quarterly c. yearly d. All of the above. 12. To create a same size analysis, calculate each line item as a percentage of ________. a. sales b. income c. costs d. profit 13. Income statements can.
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