Info
Warning
Danger

Study Resources (Business Management)

  31) The ________ approach is generally the most persuasive way to develop an analytical report for skeptical readers. A) 2 + 2 = 4 B) yardstick C) direct D) hypothetical E) emotional 32) One drawback of using the ________ for business reports is that comparing a number of options against multiple criteria can get boring. A) yardstick.
1 Views
View Answer
  41) Using polite language in persuasive messages A) enhances the effectiveness of your arguments. B) is less effective than an aggressive "hard sell." C) shows a lack of confidence, and should be avoided. D) is effective only with external audiences. E) is helpful in the body, but not in the opening or close. 42) Suggesting that.
0 Views
View Answer
  41) A metacrawler is A) a highly specialized directory that focuses on a specific subject matter area. B) a search engine that examines only newsgroup messages. C) a type of aggregator that offers subscribers all-day information on their desktops. D) a special type of engine that searches several search engines at once. E) a search.
1 Views
View Answer
  1) The four tasks involved in completing business reports and proposals include all of the following except A) distributing. B) revising. C) producing. D) illustrating. E) proofreading. 2) The revision process for business reports is essentially the same as it is for other messages, except that it A) requires far less effort. B) takes much less time. C) may.
13 Views
View Answer
  1) To gain credibility with your audience in business reports, do all of the following except A) research all sides of your topic. B) make the report longer than it really needs to be. C) avoid setting unrealistic expectations. D) document your findings with credible sources. E) All of the above will increase your credibility. 2).
7 Views
View Answer
  71) The primary purpose of the desire section of a persuasive message is to get the audience to keep reading (or listening) to your message. 72) The AIDA model for persuasive messages works only with the indirect approach. 73) Most persuasive messages combine logical and emotional appeals. 74) When you're writing persuasive messages,.
2 Views
View Answer
  41) A bar chart would be particularly useful for A) illustrating what percentages of a company's monthly budget are spent on utilities and other expenses. B) comparing market shares of three breakfast cereals from 2011 to 2012. C) showing the stages in production of a jet engine. D) depicting the proportion of advertising dollars.
1 Views
View Answer
  87) In a business report, where should you define terms that might be unfamiliar to your audience? 88) In what forms can transitions be written in a business report? 89) Describe the characteristics of effective links in online content. 90) List at least five types of visual aids commonly used to present data.
0 Views
View Answer
  81) What are the three categories of report components? 82) List at least three factors that can help you decide what parts to include in a business report. 83) When distributing reports and proposals electronically, why is it preferable to send documents as PDF files instead of word-processor files? 84) Describe the primary.
4 Views
View Answer
  90) Rewrite the following email subject line to make it more interesting without revealing the main idea: "The case for switching to new medical insurance provider." 91) What are three methods of reasoning you can use when making a logical appeal? 92) List three categories of common persuasive business messages.     .
0 Views
View Answer
  11) Which of the following is not a useful strategy in preparing business reports? A) Clarify the problem or opportunity at hand. B) Use the same format for reports, regardless of length. C) Develop a work plan. D) Consider delivering reports through multiple media. E) All of the above are useful strategies. 12) An employee who.
2 Views
View Answer
  1) The basic purpose of informational reports is A) to persuade the audience to act. B) to present recommendations and conclusions. C) to present data, facts, feedback, and other types of information, without analysis or recommendations. D) to convince the reader of the soundness of your thinking. E) to change the audience's opinion on your.
63 Views
View Answer
  86) Briefly explain the difference between a synopsis and an executive summary. 87) Briefly explain the difference between an informative synopsis and a descriptive synopsis. 88) What three main parts make up the text of a report? 89) What is normally included in the body of a business report? 90) List at least three.
0 Views
View Answer
  61) The conclusion and recommendations section of a business report is a great place to introduce new facts and ideas. 62) When you're responding to a solicited proposal, ignore any stipulations in the RFP that could diminish your chances of winning the contract. 63) Linking a spreadsheet to your report will help.
1 Views
View Answer
  71) Managers use feasibility reports to examine the ramifications of a decision they are about to make. 72) Focusing on conclusions in an analytical report involves using the direct approach to organization. 73) The yardstick approach is best for organizing reports when you and your audience do not agree on the criteria.
1 Views
View Answer
  51) Marketers use quantifiable characteristics known as ________ and psychological characteristics known as ________ to help them understand the needs of an audience. A) social graphics, intuitional data B) demographics, psychographics C) crowd sourcing, regionalisms D) psychometrics, cryptography E) selling points, desirable benefits 52) As a human need that affects motivation, self-actualization involves the need to A).
0 Views
View Answer
  21) Unlike feasibility reports, justification reports A) explain a decision that's been made already. B) explore potential outcomes of a pending decision. C) help readers troubleshoot problems. D) evaluate the likelihood of success for new products. E) none of the above. 22) The problem factoring process involves A) looking at a problem from multiple perspectives. B) considering how.
1 Views
View Answer
  11) When using the AIDA approach to persuasion, the closing should A) urge the audience to take the action you are requesting. B) provide additional evidence and detail not covered in the desire section. C) explain the steps needed to implement your ideas. D) warn the audience that bad things will happen if they.
1 Views
View Answer
  91) Briefly explain how the components of a formal proposal often differ from those of other formal reports. 92) List at least three elements normally included in the body of a formal proposal. 93) In preparing a formal proposal, how should you determine whether to treat the letter of transmittal as a.
0 Views
View Answer
  61) Successful professionals understand that persuasion is the attempt to get your audience to make the choices you want them to make-even if those choices are not in their best interest. 62) To devise an effective persuasive message, you need to analyze audience members and then appeal to their desires and.
0 Views
View Answer
  21) Successful marketing and sales messages begin with A) an understanding of audience needs. B) an awesome marketing campaign. C) a persuasive call to action. D) an all-out effort to recruit marketing and sales personnel. E) an emotional message. 22) When writing a persuasive request for action, you should A) use the direct approach. B) demonstrate that helping.
0 Views
View Answer
  31) Using templates in preparing reports A) limits your creativity and makes your report look ordinary. B) is a sign of incompetence. C) saves time by providing a format and identifying the specific sections required for the type of report you are writing. D) is costly and time-consuming. E) usually makes reports more difficult to.
1 Views
View Answer
  31) The interest phase of a sales message should A) begin with a "hard sell" that makes audiences want to hear more. B) help the audience understand how your idea will benefit them. C) emphasize the relevance of your message to your audience. D) avoid any attempts at answering potential objections. E) suggest that anyone.
1 Views
View Answer
  51) Effective business communicators ask themselves ________ when they're assessing the quality of each visual that's used in a workplace document. A) "Is the visual accurate?" B) "Is the visual honest?" C) "Is the visual properly documented?" D) All of the above E) None of the above 52) When you're using an inverted pyramid style to.
0 Views
View Answer
  51) When you're selecting people to participate in a survey, be sure to get a ________ of the population you want to survey. A) stratified sample B) crossover sample C) sizeable sample D) transparent sample E) representative sample 52) Ronnie has just started an internship with Finedum & Sellum, Inc., a provider of online surveys for.
3 Views
View Answer
  61) An analytical report often ends by presenting a recommendation. 62) $1,500 is the median for the following set of monthly salaries: $1,200, $1,200, $1,300, $1,500, $1,700, $2,000, $2,800. 63) The number 29 is the mode in this set of figures: 25, 29, 34, 29, 29, 42, 8. 64) Conclusions differ from recommendations.
1 Views
View Answer