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Study Resources (Business Management)

  41) Search engine listings that are the result of "spiders," powerful programs that crawl around the Web and analyze sites for keywords links, and other data are : A) wikis, or Web 2.0 listings. B) widgets, or organic listings. C) mashups, or natural listings. D) natural, or organic listings. 42) An effective search engine.
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  27) Creating ________ means creating awareness and a sense of anticipation about a company and its offerings. A) ruckus B) noise C) clatter D) clamor E) buzz   28) When Red Bull was first being introduced into the United States, the company would hand out free samples of its product at extreme sports events (e.g., skateboarding, wakeboarding.
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  52) Venture capital involves getting a loan or selling corporate bonds.   53) What is a business angel? Describe the prototypical business angel. How much money do business angels typically invest in a single company?   54) Debt financing involves ________. A) raising venture capital or securing a private placement B) selling corporate bonds or selling.
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  19) The three common sources of "personal" financing for a startup firm are personal funds, friends and family, and bootstrapping. 20) Bootstrapping is the process of combining personal funds, equity investments, and bank financing to launch a business.   21) What is meant by the term "bootstrapping"? Provide several examples of the ways.
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  19) Which of the following options was not identified in the textbook as an appropriate reason for growth? A) Need to accommodate the growth of key customers B) Influence, power, and survivability C) Economies of scale D) Market leadership E) Maintain the appearance that the firm is successful 20) Which of the following is not an.
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  65) Which of the following items would typically be protected by a form of intellectual property protection other than trade secret statutes? A) Financial forecast B) Product formula C) A company's logo D) Logs of sales calls E) Employee roster   66) The federal Economic Espionage Act, passed in 1996, criminalizes ________. A) copyright infringement B) utility patent violations C).
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  36) The 4Ps of marketing refer to a company's ________. A) tactical mix B) promotional blend C) organizational mix D) marketing mix E) selling mix   37) Which of the following is not one of the four elements that constitute a firm's marketing mix? A) Price B) Promotion C) Passion D) Place (or distribution) E) Product   38) A firm's marketing mix consists of.
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  66) The Google AdWords program allows advertisers to buy ads that will be shown on other Web sites instead of Google's Home Page. 67) Many startups emphasize advertising over public relations primarily because it's cheaper and helps build the firm's credibility.   68) Social plugins are tools that Web sites can use to.
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  26) Which of the following statements is incorrect regarding equity funding? A) Equity investors expect to get their money back, along with a substantial capital gain, through the sale of their stock. B) Angel investors are a common source of equity funding. C) Equity funding is not a loan. D) Equity investors are very.
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  61) To minimize the likelihood of invasion by hackers, e-commerce companies rely on several tools, including: A) virus detection software. B) intrusion detection software. C) firewalls. D) All of the above 62) The security software that can trace a hacker's location is identified by which of the following? A) Virus detection software B) Intrusion detection software C) A.
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    61) In the book The Theory of Economic Development, ________ argued that entrepreneurs develop new products and technologies that, over time, make current products and technologies obsolete. This process is called creative destruction. A) Malcolm Gladwell B) Seth Godin C) Joseph Schumpeter D) Thomas Friedman E) Jim Collins 62) According to the textbook, entrepreneurship has historically.
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    21) The number one characteristic shared by successful entrepreneurs is ________. A) a desire to achieve financial rewards B) a passion for the business C) a desire to employ other people D) a desire to fulfill a lifetime dream E) a desire to bring a revolutionary new product or service to market 22) According to the.
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  60) Approximately 50 percent of the 9,000 banks in the United States participate in the SBA Guaranteed Loan Program. 61) Kickstarter and Indiegogo are examples of ________ crowdfunding sites. A) equity-based B) vendor-based C) peer-based D) debt-based E) reward-based   62) The two types of crowdfunding sites are ________-based and ________-based. A) rewards; equity B) equity; debt C) expectations; performance D) private;.
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  70) Which of the following statements is incorrect about grant programs? A) Granting agencies are very visible and well-known, so it's normally not hard to find one. B) The federal government has grant programs beyond the SBIR and STTR programs. C) It's important to avoid grant-related scams. D) There are a limited number of.
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  1) Roominate, the company profiled in the opening feature of Chapter 10, makes toys that are intended to encourage young girls to enter engineering. The company was co-founded by Alice Brooks and Bettina Chen. Which of the following is not true about Roominate's founding story? A) In 2013, Brooks and Chen.
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  21) There is plenty of room for improvement in customer service on the Web. Research by Harris Interactive reports that more than ________ of online shippers said that they expect higher levels of customer service than they do in offline, traditional stores. . A) 2 percent B) 12 percent C) 22 percent D) 52.
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  11) Sustained growth is defined as growth in both revenues and profits over an extended period of time.   12) Most entrepreneurial firms are reluctant to try to grow.   13) All businesses have the potential to be aggressive growth firms.   14) Business success doesn't always scale.   15) A firm's core strategy is largely determined by.
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  48) A form of intellectual property protection that grants to the owner of a work of authorship the legal right to determine how the work is used and to obtain the economic benefits from the work is referred to as a(n) ________. A) assurance document B) patent C) trade secret D) brand E) copyright   49) Which.
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  38) ________ marks are trademarks or service marks used by the members of a cooperative, association, or other collective group, including marks indicating membership in a union or similar organization. A) Collective B) Share C) Examination D) Joint E) Certification   39) The Partnering for Success feature in Chapter 12 starts by talking about Gary Schwartzberg, who,.
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    51) In terms of the "types" of startup firms, entrepreneurial firms bring new products and services to market.   52) Identify the three types of startup firms, and discuss how they differ. Provide examples of each type of firm. 53) Which of the following statements is not true about women-owned businesses in the.
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  11) A product attribute map is used to help a firm determine if ________. A) it is emphasizing benefits rather than features B) its branding strategy is appropriate C) its market segmentation is correct D) its positioning strategy is appropriate E) its target market is appropriate   12) Nike's familiar phrase "Just do it" is an example.
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  1) The opening feature focuses on DripCatch, a company that makes a device that catches water that drips off of glassware when it comes out of the dishwasher. The central form of intellectual property that DripCatch is hoping to benefit from is a(n) ________. A) patent B) Internet domain name C) license D) trademark E).
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    11) According to reliable statistics, 9 out of 10 businesses fail in their first few years of existence.   12) Entrepreneurship is the process by which individuals pursue opportunities within the constraints of the resources they control.   13) Established firms with an entrepreneurial emphasis are proactive, innovative, and risk-taking. 14) What is entrepreneurship? What.
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  51) A successful Web site should include all of the following characteristics except: A) a FAQ section. B) continuous automated music that cannot be cut off. C) updated and timely information. D) readable font sizes. 52) The pages on which visitors land after they click on a sponsored link in a search engine, e-mail ad,.
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  42) In regard to the stages (or rounds) of venture capital funding, the stage of funding that occurs when an investment is made very early in a venture's life to fund the development of a prototype and feasibility analysis is referred to as ________ funding. A) seed B) second-stage C) first-stage D) mezzanine E) startup   43).
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  46) In ________-based pricing, the list price of an item is determined by adding a markup percentage to a product's cost. A) cost B) compliance C) value D) competitive E) economic 47) Kevin Jackson owns a general contracting company. The way Kevin prices his services is to figure his cost and then add a 33 percent.
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  111) Most customers welcome well-constructed permission e-mail that directs them to a company's site for information or special deals; however, they usually do not appreciate spam. 112) One of the simplest ways to establish credibility with customers is to use brand names they know and trust. 113) A method small businesses might.
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    31) Describe the four main characteristics of successful entrepreneurs.   32) Which of the following is not one of the five common myths about entrepreneurs? A) Entrepreneurs are tenacious. B) Entrepreneurs are moderate risk takers. C) Entrepreneurs should be young and energetic. D) Entrepreneurs love the spotlight. E) Entrepreneurs are born not made.   33) According to the textbook,.
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  58) A trademark is a form of intellectual property protection that grants to the owner of a work of authorship the legal right to determine how the work is used and to obtain the economic benefits from the work.   59) Computer software is not covered by copyright law. 60) Pictorial, graphic, and.
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  21) What is the purpose of market segmentation? How are markets typically segmented? Can a company segment its market on more than one dimension?   22) What is a tagline? Provide an example of a popular tagline, and discuss why you think it has been effective? 23) A(n) ________ is the set of.
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  11) To be successful online, small companies must create Web sites with features that appeal to experienced Web shoppers, such as: A) simple navigation and customer reviews. B) solid security and quick access to product information. C) videos and blogs. D) The successful Web site will include all the above. 12) The intentional and.
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  11) What are the two primary rules of thumb for determining whether intellectual property protection should be pursued for a particular intellectual asset?   12) A grant from the federal government conferring the rights to exclude others from making, selling, or using an invention for a specific period of time is referred.
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  33) The three most common forms of equity funding are ________. A) friends and family, venture capital, bank loans B) SBIR grants, SBA guaranteed loans, bank loans C) initial public offerings, business angels, venture capitalists D) friends and family, business angels, bootstrapping E) SBIR grants, venture capital, initial public offerings   34) ________ are individuals who invest.
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  1) Big Fish Presentations, the company profiled in the opening feature of Chapter 13, prepares presentations that help clients present themselves in new and innovative ways. In regard to growth, Big Fish Presentations has opted to ________. A) pursue a conservative and patient approach to growth based primarily on international expansion B).
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  121) The more innovative your domain and name, the better. 122) Establishing hyperlinks with different product types will ensure you cover a variety of different customers and give customer what they want. 123) The better Web sites avoid clutter, include a menu bar for easier navigation, include a FAQ section, and are.
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  1) Wink Natural Cosmetics, the company profiled in the opening feature in Chapter 11, sells cosmetics products. According to the case, the company's initial marketing efforts were aimed at ________. A) building the company's brand B) finding strategic partners C) finding the right target market D) building a social media presence E) effectively executing a.
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  9) For startup firms, some products are under development for years before they generate earnings. The upfront costs often exceed a firm's ability to fund these activities on its own. Which of the following reasons that motivate firms to seek funding or financing is illustrated in this example? A) Cash flow.
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  31) Strategies for successful e-commerce efforts should include all of the following except: A) focusing on a niche market. B) developing a community of customers. C) attracting visitors by giving away "freebies." D) adding value to recipients by sending spam e-mail. 32) For entrepreneurial companies that lack brand and name recognition, and if building name.
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  56) Every January thousands of electronic products manufacturers gather in Las Vegas to display their products and to see what their competitors are up to. This type of event is called a ________ show. A) trade B) promotions C) deal D) goods E) skill 57) The Savvy Entrepreneurial Firm feature in Chapter 11 focuses on Airbnb,.
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