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Study Resources (Business Management)

TRUE/FALSE 1. The term “No Follow” means that an article has been penalized by search engines and is omitted from search engine results. 2. An article title needs to create some incentive to read the article. 3. White papers typically have at least 10 pages of text, are double spaced, and include sources. 4..
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TRUE/FALSE 1. Discussion boards are an earlier form of social networks. 2. Ryze was the first social network. 3. Orkut is the leading social network in Brazil. 4. Social networks blur the line between business and personal life. 5. A white label social network can also be called a corporate social network. 6. It is considered.
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  MULTIPLE CHOICE 1. A moderator a. Is the only person allowed to flame others. b. Manages the technical details required to maintain a site. c. Is responsible for backing up the discussion boards. d. Facilitates discussions and enforces forum policies. e. Cannot remove forum content. 2. One defining characteristic of a virtual world is a. It is part.
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TRUE/FALSE 1. Social media monitoring has evolved from a more passive approach to active interaction with consumers. 2. Monitoring social media is only effective in preventing the spread of negative or damaging comments to a brand. 3. The first step in tracking social media is to select those social platforms where the target.
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  MULTIPLE CHOICE 1. Why is it important to understand the rules of engagement in social media? a. It helps avoid potentially costly mistakes b. It identifies what social media channels to avoid. c. It shows how to grow your social media followers. d. It makes it easier to engage in interruption marketing. e. It reduces information.
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TRUE/FALSE 1. When developing personas it is important to identify constraints right away, as those are a sign to avoid a particular persona. 2. Developing personas is an ongoing process that often requires that messages and content be adjusted as customer feedback is provided. 3. A skilled social media marketer can adapt messages.
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  MULTIPLE CHOICE 1. What is behind the growth in photo sharing? a. The growth of Facebook and its photo sharing tools. b. The growth of smartphones. c. The growth of digital cameras. d. Companies recognize it can be an effective marketing strategy. e. The growth of sites like Flickr make it much easier. 2. What is a.
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Test Bank True-False Circle T or F on this sheet or record your answers on a machine form. 1. Although e-mail has replaced paper memos for many messages insideorganizations and for some letters to external audiences, hard-copy messages tend to carry more weight and are taken more seriously. 1. T F 2. E-mail security.
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  Multiple-Choice Write the appropriate answer in the blank or record your answers on your machine form. 21. Which of these is the most accurate statement about communication skills in today’s workplace?a. Communication skills are critical to effective job placement, performance, career advancement, and organizational success.b. Strong communication skills are essential only for.
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  11. Which statement is true? a. All photos posted on sharing sites must contain original content. b. It is most effective for a company to focus all efforts on a single photo sharing site. c. A clear call to action on all posted photos helps drive website traffic. d. Tagging images with relevant keywords.
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  Multiple-Choice Write the appropriate answer in the blank or record your answers on your machine form. 21. Which of the following e-mail subject lines would be most effective?a. Hello!b. Please plan to attend the next regularly scheduled Task Force meeting on March 18.c. Task Force Meeting March 18d. IMPORTANT MEETING NOTICE! 21..
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TRUE/FALSE 1. Q&A sites are the oldest form of social media. 2. Internet discussion forums are a successor to local neighborhood bulletin boards. 3. The use of ALL CAPS in a discussion forum is seen as the equivalent of shouting. 4. The most important skill a moderator can possess is the ability to sniff.
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  11. Long reports and complex business problems generally require the use of some formal research methods. 11. T F 12. Use the indirect pattern when your audience may be uninterested, hostile, or displeased. 12. T F 13. You should strive to write paragraphs with eight or fewer printed lines and sentences with.
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  MULTIPLE CHOICE 1. What is the most important element of microblogging? a. It is found on ‘tumblelogs’. b. It only occurs on Twitter. c. The content must be unique. d. It must be short. e. It must be developed in conjunction with other social networking sites. 2. Microblogs have become a source of a. Special offers b. News and.
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  11. What did Quantivo learn about targeting groups on LinkedIn? a. Product-focused white papers were the most popular types of content. b. Broadcasting messages to groups was usually well-received. c. Most LinkedIn groups have similar dynamics and characteristics. d. A group’s activity level is more important than its size. e. It is best to join.
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  MULTIPLE CHOICE 1. What is a common issue with social media marketing plans? a. Incorrectly identifying the target audience . b. Developing strategies before identifying the target audience. c. Defining the target audience too broadly . d. Not understanding marketing goals and objectives. e. Relying too heavily on Facebook as a social media strategy. 2. A persona.
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  11. When delivering bad news, you should always use the indirect strategy to soften the impact. 11. T F12. Negative-news letters often include apologies; tips for these apologiesinclude being sincere, showing good judgment, and not acceptingresponsibility for the problem. 12. T F 13. Placing the reasons before the bad news improves.
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  MULTIPLE CHOICE 1. Why is an executive summary an important element of a social media marketing plan? a. It helps the reader appreciate the full value of the document. b. It helps the reader find specific sections of the social media marketing plan. c. It makes the social media marketing plan stand out. d. It.
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  MULTIPLE CHOICE 1. What did the early adopters of social media monitoring use it for? a. To keep track of a brand’s reputation online b. To evaluate qualitative KPIs c. To measure the effectiveness of social media programs d. To monitor it for negative comments about a brand e. To measure the ROI of social media 2..
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  MULTIPLE CHOICE 1. Which of the following is not part of the social media marketing planning cycle? a. Setting goals b. Tuning c. Driving traffic d. Implementing e. Monitoring 2. Why is it important to listen to conversations about a brand? a. To see how many people buy your products. b. It helps a company evaluate its advertising strategy. c..
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Test Bank True-False Circle T or F on this sheet or record your answers on a machine form. 1. Highly developed technical or “hard” skills are the most sought-afteremployment skills demanded by employers. 1. T F 2. The central objective of communication is the transmission of meaning. 2. T F 3. Most people are good.
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TRUE/FALSE 1. The overview of a social media marketing plan should start off with a reasoned argument for making the required investment to implement the proposed plan. 2. When presenting a social media marketing plan to management for approval, it is important to include a timetable for reaching milestones as a way.
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  31. When sending a negative message, you should generally usea. the indirect strategy.b. the direct strategy.c. an e-mail message.d. your best stationery. 31. ____32. Which of the following is the most important part of a bad-news message?a. A positive, forward-looking closingb. A neutral bufferc. An explanation of the reasons for.
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TRUE/FALSE 1. YouTube only became a leader in online video sharing after it was purchased by Google in 2006. 2. Social media is an important tool for video sharing sites because most of them rely on advertising revenue. 3. Online video can act like an infomercial by showcasing a product’s features and benefits. 4..
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  11. Why is communicating with citizens from countries other than the U.S. important for a social media marketer? a. Social media is international, with adoption and usage on the rise in many countries. b. The U.S. has a large international population that uses social media. c. Globalization means that the world is smaller. d..
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TRUE/FALSE 1. Odeo was the first microblogging service. 2. One use of microblogging is to start a discussion or participate in an existing conversation. 3. It is considered a best practice for a brand to use its logo as its Twitter avatar. 4. Posting links without descriptions are unlikely to generate responses on Twitter. 5..
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TRUE/FALSE 1. Podcasts are usually streaming content played off of a computer 2. A modern podcast is differentiated by the fact that it can be automatically updated and delivered via RSS. 3. When developing a podcast, it is important to determine the length of the podcast before you identify the content. 4. Podcasting is a much easier.
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  MULTIPLE CHOICE 1. What is a social network site? a. A website where users can share thoughts and information b. A photo or video sharing site. c. An online service where members can establish relationships d. A business-to-consumer digital platform. e. A type of discussion forum. 2. Which social network made the mistake of alienating its early.
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  11. Which is a false statement? a. Wahoo shifted to social media because it was unsuccessful with traditional media. b. Wahoo’s objective was to make its food part of the lifestyle of its target audience. c. Wahoo succeeded in social media because its personas were considered authentic and its target audiences identified with.
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  31. Which statement regarding headings is accurate?a. Headings provide visual distraction for readers; thus they should be avoided.b. Headings appear most often in business letters.c. Headings highlight information and improve readability.d. Headings should be complete sentences. 31. ____ 32. Stacy began her proposal with background information and explanationsbefore revealing her recommendation.
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TRUE/FALSE 1. Photo sharing sites are a form of social networks. 2. Flickr was the first photo sharing site. 3. Image sharing can help drive web traffic to a website. 4. Unlike video sharing and other social media tools, target audiences are not as important for photo sharing. 5. Typically the most popular images are.
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TRUE/FALSE 1. The voice and text message tools found on cell phones are examples of one to one communication. 2. According to the text, Google expects mobile web traffic to surpass PC traffic by 2013. 3. The two key opportunities for marketers to leverage mobile as part of a social media marketing strategy.
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  MULTIPLE CHOICE 1. A smartphone a. Is basically a laptop on a much smaller scale. b. Is a handheld computer that allow users to synchronize files with computers. c. Provides wireless voice communications and SMS/text messages. d. Combines the elements of a PDA and a cell phone. e. Is a version of a tablet PC. 2. An.
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  MULTIPLE CHOICE 1. What is an article directory? a. A website where users submit articles for syndication. b. A search engine for articles. c. The steps required to prepare and write an article. d. An online publication that accepts user-submitted articles. e. An important element of a marketing strategy. 2. The primary difference between articles found in.
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  MULTIPLE CHOICE 1. Why has video sharing increased in popularity? a. Video sharing websites have proliferated, making it easy to share video. b. The cost of video equipment has declined. c. More people have learned to record and edit video d. Facebook has the biggest share of the video sharing market. e. It is easier to.
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TRUE/FALSE 1. How much people trust you is less important than the overall number of fans and followers you have. 2. When first engaging in social media, it is important to listen first before creating content. 3. According to the text, traditional advertising has no value to consumers. 4. Pepsi shifted from interruption to.
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  MULTIPLE CHOICE 1. A podcast is a. An interactive seminar held online. b. Another way of describing a blog. c. An episodic digital audio or video file that can be downloaded conveniently. d. The ability to subscribe to content for automatic delivery. e. Something you can only download through iTunes. 2. The important breakthrough that made podcasting possible.
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  MULTIPLE CHOICE 1. What is a blog? a. A website built on WordPress or Blogger. b. A way to describe a content management system. c. Any social media website that allows a user to post updates. d. A website/web log that has regular updates where the most recent ones are displayed first. e. A website that.
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