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Study Resources (Business Management)

  2.One mistake entrepreneurs make in their business plans is that of only including an Income Statement. What other financial statements should be included and why? 3.Print your assignment with 1-inch margins, double spaced, using 12-point Times New Roman.  Then, print the same document with 0.8-inch margins, single spaced, using 10-point Arial.
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  2.What are the basic challenges facing global companies?  How can small business address them? 3.What types of support are available to entrepreneurial ventures for global expansion? 1.What reason to market globally (as noted in the chapter) does the Luggage Concierge and UPS alliance serve?  Explain. 2.Luggage Concierge has created a number of strategic.
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1.Describe how a product or service will fit into, and complement, your marketing mix. 2.Explain how pricing tells a story about your product. 3.Where do you plan to locate your business? Explain. 4.How do you plan to incorporate philanthropy in your marketing mix? 5.Use the chart below to describe your marketing mix.     .
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1.Meet with a partner and discuss the pros and cons of the following pricing strategies—value pricing, keystoning, cost-plus, penetration strategy, skimming strategy, and meet or beat the competition—for each of your businesses. Present your recommendations for each other to the class. 2.What costs and benefits are there to offering trade credit? .
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  1.Why do you think Russell Simmons has been successful? 2.Describe the target market that Simmons is trying to appeal to in all of his business ventures. What does this target market value? 3.Simmons grew up surrounded by hip-hop music and culture. In what ways did this give him an advantage in the.
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  2.What is the product mix that Ken Done’s enterprises have developed? 3.How are his products distributed (through what channels)? 4.Take a look at Done retail stores on the Internet.  Set the pricing to USD and browse through the Web site.  What pricing strategy is employed by the company? 5.Discuss the company’s global marketing. 6.What.
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  3.What are the roles of the customers of DFH? 4.How do members of the sales force participate in goal setting? 5.Why is sampling an important part of the sales process for DFH? 6.What is the relationship between the sales strategy for DFH and its pricing strategy? 1.How does Ken Done incorporate the Four P’s.
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  1.Assume that Richard decides to start a party-planning business: a.Identify two ways he could assess the cost of goods or services sold for this business. b.Which costs, described in the case, will become part of Richard’s operating cost structure? c.Make a list of additional items Richard will need to purchase to get his.
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  3.What is the relationship between pricing and competition? 4.How can a pocket price waterfall assist a business? 5.What is meant by 15/10 net 45?  What is the impact on the seller’s pocket price when a customer takes advantage of this? 1. What types of credit does HIC offer? 2.What types of general information does.
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  9.Create a Projected Balance Sheet for your business for 1 year. BALANCE SHEET   Opening Closing ASSETS                 Current Assets:     Cash $4,000 $16,375 Accounts Receivable 0 $0 Total Current Assets $4,000 $16,375       Fixed Assets (Property and Equipment):     Headphones $100 $100 Additional Records for My Collection $150 $150 Blank CD Stock $25 $25 Speakers $500 $500 Protective Cases for Records $150 $150 Amplifier $550 $550 Total Property and Equipment $1,475 $1,475       Less Accumulated Depreciation* $0 $295       Total Property and Equipment (net) $1,475 $1,180       Total Assets $5,475 $17,555       LIABILITIES AND OWNER'S EQUITY           Current Liabilities:     Accounts Payable $0 $0 Total Current Liabilities $0 $0       Long-Term Liability (Loan from Uncle) $0 $0       Total.
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1.How do trade agreements affect trade barriers?  What can this mean to small business? 2.Why are cultural competency and sensitivity important for participants in the global marketplace? 3.How can emerging markets provide opportunities for entrepreneurial ventures? 4.What contributions can trade intermediaries make for small firms? 1.Describe four principal drivers of global business participation for.
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  7.On a separate sheet of paper, or using a spreadsheet, create a balance sheet for Tropical Aquaculture, a farm for shrimp, using the information below.  Calculate and analyze the quick, debt, and debt-to-equity ratios. 8.Use the following balance sheet to answer the questions: Jean M’s Florida-Style Subs, Inc.:  Balance Sheet Ending December.
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  2.List three things that Kay and Steve have done that you could adopt to help build business relationships. 3.What principles of selling do Kay and Steve employ to sell Conversation on Networking? 4.How do Kay and Steve support their customers and colleagues, and utilize customer referrals? 1.Through which channels does Dogfish Head sell.
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1.Step One: Consumer Analysis Describe the typical consumer your business plans to target. Gender: Age: Education: Income: Interests: What need do you plan to satisfy for this customer? 2.Step Two: Market Analysis How large is the total market for your product or service? How did you arrive at this figure? Which segment of this.
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1.Shawn is creating a business that provides advertising on bathroom stall doors.  He is funding the project from his personal savings of $5,000 and does not expect to use any outside financing.  Should he create a business plan?  Why or why not? 2.Charity and Devon are planning to license technology from.
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  1.Brainstorm five creative ways for a small business with a very low budget to advertise and promote its products or services using the latest developments in communications and Internet technology. 2.Visit a “shopping mall” on a major online Internet service. List three advantages and three disadvantages of opening a Web site.
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  6.Why was the “Polaroid project” a successful promotional venture? 7.Imagine a scenario in which Malia Mills Swimwear hired you as a media consultant.  Answer the following: a.Come up with a cause-related marketing strategy for the company. b.Describe three strategies for the company to pursue in obtaining media coverage.   .
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  6.Calculate Profit per Unit for the same units. 1.Does Jack have enough money to start this business? What strategy would you recommend he pursue over the next year? 2.What strategies would you suggest for this entrepreneur to adopt with respect to his use of cash? 3.Is there enough information given for you to.
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  1.What was the opportunity that Nicole Miller and Bud Konheim observed? 2.How did the founders manage to launch a company and see $600,000 in sales the very first month? 3.Can a company’s pricing strategy really be about selling happiness? 4.Why did this dress design and manufacturing company open its own store? 5.Why does the.
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  1. Clearly, Farrah Gray is a master of integrated promotion.  List the promotional methods he has used and why he may have selected each. 2.What is the most interesting part of his story for you?  Why? 3. The Farrah Gray Foundation serves as a vital part of Gray’s activities.  Explain how it.
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  1.Describe the unique features of Malia Mill’s product. 2.Malia Mills Swimwear is not inexpensive.  Why do you think customers are willing to pay a premium for her suits? 3.The case mentions that Malia Mills Swimwear is currently experimenting with paid advertising.  If you were in charge of marketing for the company, how.
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  3.Choose five people from your market segment to research with a survey. Write ten questions and ask the survey participants “yes-or-no” questions on a scale of one to four, or design your own range. Also ask five open-ended questions (questions that do not have a yes-or-no answer). 1.Which four factors.
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  2.What are some of the keys to Salomon’s success with FASTSIGNS? 3.How did the founders finance the start-up of FASTSIGNS? 4.How was FASTSIGNS’s growth financed? 5.Why would an inventor sell the rights to an idea? 6.Why do you think people might enjoy working for Salomon in the corporate office?   .
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1.Repeat the exercise from Key Concept Questions using accounting software. Then run the following what-if scenarios and create graphs or other visuals showing how each scenario would affect the business’s monthly and yearly financial picture: a.What if the restaurant finds a paper supplier that is willing to supply paper for only.
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2.Brainstorm five creative ways for a small business without much money to advertise and promote its products or services using the latest developments in communications and Internet technology. 3.  Why does viral marketing have such success potential?  How can a viral marketing campaign work against a company? 1.What role should the unique.
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  1. How did Ippy identify her market? 2.What knowledge, skills, and abilities did Ippy have before starting her company?  What start-up costs did Ippy have? 3.Why might Business Week have named Ippy as a finalist for “America’s Best Young     Entrepreneurs”? 4. Ippy participated in a program that helped her turn her sewing talent.
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  3.How do customers benefit from the alliance between UPS International and Luggage Concierge? 4.What are some of the challenges that Luggage Concierge would have likely faced in becoming a global marketer that UPS can handle for them? 1.How has Chingling used her education and prior work experience to support the success of.
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  2.Brainstorm a list of Honest Tea’s competitors.  What are the competitive advantages of their products? 4.Given what you already know about Honest Tea’s business philosophy and practices, if you were Seth’s business advisor, what additional competitive advantages would you encourage him to develop? 5.What does it mean for a company to engage.
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  3.Describe any international competitors you have found who may be able to access your customers. How do you intend to compete? 5.What are three of the concepts that a mission statement should contain and why? 1.Gross profit is a business’s profit before which other costs are subtracted? 2.What is the average unit of.
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  1.What is the product/service offered by 23andMe? 2.What could 23andMe’s new pricing strategy structure suggest about its brand?  In other words, what risk(s) did 23andMe take when it cut its price in half? 3.What role does company location likely play in 23andMe’s marketing strategy? 4.List factors to include in a breakeven analysis for.
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  4.When Stephen Wozniak and Steven Jobs envisioned a computer in every home, computers were large, expensive objects. They were only available to the government, universities, scientists, and large companies. What technology currently available today to only a few people can you envision meeting a need for many consumers in the.
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  6.Using the restaurant balance sheet in Exhibits 13-7 and 13-8, answer the following: a.What are the debt-to-equity ratios at the beginning and end of the 2011 fiscal (business) year?  Has it improved?  If so, by how much? b.The restaurant has less cash at the end of the year than it had at.
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  5.Identify five specific sales-call prospects for your business. Prequalify the prospects using these questions: 1) Is the prospect in my market? 2) Does he/she need my product/service? 3) Will my product/service remove a problem or source of “pain”, or improve the individual’s life?  4) Can he/she afford it?     .
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  2.Create a customer profile database for your business containing at least 20 data fields. Which five questions will you ask every customer? 3.Describe a business that you deal with as a customer. Describe the customer service at this business. What do you like (or dislike) about it? How could it be.
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  4.What do you expect your personal “look” to be when you start selling your product/service, and why? 5.What sources of information can you use to develop a customer profile? 6.List three ways you intend to provide superior customer service. 7.Create a company signature for your business e-mail. Keep it under eight words. 1.How does.
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