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Study Resources (Business Management)

  8.How has marketing promotion evolved over the past decade?  How has technology contributed to the changes? 9.Why are the key risks and the potential rewards of product placement in both movies and television? Do think this promotional tool will continue to grow? Why or why not? 10.Given that each type of media.
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  1.Explain the difference between a channel of distribution and physical distribution. 2.Explain the role of channel intermediaries in the product distribution process. Why is their role important? 3.How do intermediaries add value to the products they distribute? Find an example of a distributor that adds each of the 6 types of utility.         .
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  4.List 6 key factors operations managers consider when deciding to locate a facility and give an example of a specific consideration that would be important in each case.                                 5.How does offshoring differ from outsourcing? What are the advantages and disadvantages of offshoring?     .
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  3.Check out the recommended student credit cards at one of the following websites: Creditcards.com, Studentcreditcards.com, or Creditcardguide.com. Which card is the most appealing to you—and why? What is the initial APR on this card—and how long does the introductory rate apply? What is the regular APR?  Does the card have.
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  1.The rapid rise of cell phones, wireless Internet connections and other technologies has given rise to concerns that we may be running out of bandwidth (capacity) in the radio wave end of the electromagnetic spectrum currently used to transmit data wirelessly. But a new approach may create a “brighter” future.
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  1.How have the goals and strategies of operations management changed over the past fifty years? What are some of the key factors that have precipitated these changes? 2.Explain the relationship between the operations management goals of “efficiency” and “effectiveness.” 3.Explain the difference between a supply chain and a value chain and describe.
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  2.What is the difference between discretionary costs and non-discretionary costs?  Illustrate the difference by giving examples. Why is this distinction important? 3.What is the purpose of a savings account?  How much should be invested in this account? What is the best way to achieve your desired savings balance?     .
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  6.In the terminology of operations management what is a project? Give some examples to illustrate this concept. Why is good project scheduling important?  Describe how operations managers use the critical path method to manage projects. What is the critical path and why is it important? 7.Briefly describe 5 differences between goods.
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  6.In today’s DIY culture, it’s not surprising that a growing trend in personal finance is combining so-called do-it-yourself investing with traditional broker relationships. Investors are choosing to retain greater control over their investments and reaching out to experts only on an as-needed basis and generally for higher-level financial planning. The.
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  4.Which theory of motivation do you find most compelling? What factors should you consider when choosing a motivational approach? Explain your answers. 5.Outline the three levels of management planning in terms of scope of planning and typical questions and concerns. Why does communication within the organization play such a vital role.
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  1.Review the definition of management at the beginning of the chapter and briefly define each of the 4 functions. What are the challenges in carrying out these functions in today’s hyper-competitive marketplace? 2.How has the role of the manager changed in the last couple of decades?  What forces have driven the.
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  6.What are the advantages and disadvantages of hiring contingent workers from a business perspective? What are the pros and cons of contingent jobs from a worker standpoint? 7.Compare and contrast computer-based training and classroom training. From a business perspective, which do you think is more effective? Why? 8.Which of the pay-for-performance methods.
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  3.When businesses hit rough times, they may need to file for bankruptcy and even liquidate. The same is true for non-profit entities, but do non-profits have the same recourse as their for-profit counterparts? Recall from Chapter 1 how you imagined creating a nonprofit organization, outlined its mission, and envisioned the.
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  1.Find and download a personal budget spreadsheet template from the Internet. You don’t need to actually fill in the budget—just look at the way the template is organized and note the key possible sources of incomes and the categories of expenses it lists and try to relate them to your.
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  1.Pick your favorite product—for instance, a bakery that you visit, a car that you drive, or a local band that you love. Analyze the features of the product and the benefits associated with each feature. Now develop five more product features that would offer you, as a customer, meaningful benefits..
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  2.How does civil law differ from criminal law? 3.What is the Uniform Commercial Code (UCC)? How does this code benefit businesses? 4.What is a contract?  Name and briefly describe the 4 characteristics of a valid contract.  What can one party in a contract do if the other party fails to honor the.
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  4.What is the key difference between merchant wholesalers and agents/brokers? What are the risks and benefits of each approach for producers? 5.Do you think that the movement toward multichannel retailing will continue to grow?  Why or why not? 6.Explain the differences among intensive, selective, and exclusive distribution strategies. Name an example of.
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  3.Today’s information and communications technologies give employees (and students)   access to a virtually limitless amount of information.  Many complain that the sheer volume of information distracts and sometimes even overwhelms them, resulting in frustration and lower productivity.  Have you ever experienced situations where you had too much information?  Visit websites.
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  5.   Though their products are one of the major contributors to global warming, and perhaps because of that fact, auto manufacturers have taken several significant steps toward making their products more environmentally friendly. Identify the different ways that auto companies are making their products more green.       .
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  7.Name five potential sources of competitive advantage that might be strengths in a SWOT analysis.  Are these advantages likely to change over time?  Why or why not? 8.What are the pros and cons of each key organizational structure? Which do you think would be the best fit for you? Explain your.
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  1.Review the marketing definition of product. Why do you think marketers define product so broadly? How does the definition of product affect quality? 2.Draw a goods and services spectrum, and determine where to place the following products along the spectrum: a nightclub, a new car, a designer clothing store, an Internet.
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  5.The Internet has done wonders for companies, allowing them to connect with customers all over the world. The Internet is also a massive distraction for employees. Facebook, Twitter, Instagram, Hulu, Netflix, Amazon, Reddit…that’s just the tip of the iceberg when it comes to sites that employees can look through instead.
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  1. In what ways do the Kofkes exhibit effective money management that will help them prepare      for their goal of a debt-free retirement? 2.One of the questions to be answered when developing investment goals is: “Are you willing to make the necessary sacrifices to ensure that your investment goals are met?”.
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  3.Explain why cloud computing is likely to revolutionize the way firms acquire and use information technology resources. What issues and concerns might limit the acceptance of cloud computing? 4.What is the difference between data and information? Why is this distinction important? What are the characteristics of high-quality information? Give an example.
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  6.What is the purpose of a copyright? What would happen if copyrights protection did not exist? How would this affect the incentives of authors, songwriters and playwrights? 1.Use the Internet to find out more about Chapter 7 bankruptcies. How does a debtor file for a voluntary bankruptcy? How do creditors file.
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  1.What is computer hardware?  Give some examples.  What is software?  Name the 2 basic types of software and explain how they differ. 2.What is the Internet?  Explain the difference between the Internet and the World Wide Web.  How does Internet2 differ from the public Internet?       .
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1.How has management’s attitude toward human resources changed in the past couple of decades? What factors have influenced this change? 2.Review the challenges that human resource departments face in today’s business environment. Which issues are most daunting?  Why? 3.What is the key difference between job descriptions and job specifications?  What are some.
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  7.Who benefits most from collaborative supply chain relationships? Explain your answer. 8.Why is price such a difficult variable for marketers to control? What factors must they consider in setting prices? 9.Driving volume is a key pricing objective for many businesses. Find an example of a marketer that uses each of the volume.
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  8.What is automation?  Describe the major hardware and software components of a computer-integrated manufacturing system. 9.What is a good working definition of the term “quality”?  Why is achieving high quality important?  Briefly describe 4 approaches to improving quality currently being practiced in the United States.     .
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  2.Today’s retailers have gone to extraordinary lengths to create a shopping experience based on more than just the products they sell and the services they offer. Starbucks, for instance, aims to be a “Third place” for consumers, other than home or work – “ a comfortable, sociable gathering spot away.
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  ?Was trading one of Kodak’s core businesses in exchange for erasing a $2.8 billion dollar bet a good trade? Explain, citing the arguments you think are the most relevant to support your position.   ?Can Kodak compete without exclusive access to the intellectual property it has spent a century and a half.
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  2.As marketing expands well beyond its traditional boundaries, a growing number of states are actively promoting themselves. Think of four or five examples that you’ve encountered. Now use the Internet to research marketing efforts in your own state. Do they aim to attract businesses or tourists? Are their efforts local.
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  3.Think about your own recent encounters with service providers such as restaurants, theaters, car repair facilities and banks. Identify and describe one service experience that met or exceeded your expectations and another that left you dissatisfied. What characteristics stood out in each case? How did your experience relate to the.
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