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Study Resources (Business Management)

  6.Name two advantages of conducting survey research and two advantages of conducting interview research. 7.Range, mean, median, and mode are four ways of reporting the quantitative data from a survey. Explain what each is. 8.Identify at least two ways to find experts you can interview on a topic. 9.What is.
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  5.Referring to question 4, assume that when you either write or speak to your supervisor proposing expanded evening hours, you decide to organize your message indirectly, building up to the main point. Since you are using an indirect organization, what content can you include in the introduction of the email.
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  6.Why is it important to demonstrate feasibility and credibility in a proposal? 7.What are two ways that a proposal may be unethical? 8.When you write a grant proposal, why is it important to find an appropriate funding agency? Proposals that support the mission of the funding agency have a better.
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  2.Formal reports contain a number of features that help readers navigate: a table of contents, lists of figures and tables, executive summaries, informative headings, and appendices for supplementary information. Why is it useful to include all rather than just some of these features? 3.Imagine that a classmate or coworker argues that.
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  6.If you are presenting to people in a different culture, how can you learn about that culture’s preferences and expectations? 7.How would you describe the key differences between a business presentation and a speech? Why do you think presentations are more common than speeches in business? 8.Imagine that you have a teammate.
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  3.How should companies test the safety of products before they are introduced?  Explain.  4.Create a detailed diagram of all of the stakeholders affected by Oxitec’s actions?  Explain.  What conclusions can you draw from this analysis?  5.Describe the business model of Oxitec, using the Business Model Canvas.  What recommendations might you.
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  1. Under what circumstances would you choose to use an indirect routine message rather than a direct one?   2. Why is the “you” perspective suggested for routine requests?   3. Why is goodwill so important to business communication, especially when responding to customer requests?   4. How can you organize a routine.
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  2.Research has shown that public speaking ability is a key predictor of career success. Why do you think that is the case? 3.Imagine that you are presenting quarterly financial results at a meeting. You need to decide whether to present the key figures in a handout that the audience can look.
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  1.              List the activities that will help you analyze your career goals. 2.              What can you do to analyze your strengths and skills? 3.              How can you analyze your options for finding job opportunities? 4.              What questions should you ask yourself to analyze your professional image? 5.              How can you maintain.
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1.              List the suggested guidelines to take advantage of career fairs. 2.              How would you sell your strengths during onsite company interviews? 4.              How does business formal attire differ from business casual? 5.              How can you determine if you will fit a company’s corporate culture? 6.              How can you ensure.
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  6. Should thank-you messages be handwritten or typed?     7. List three examples of “for-your-information” messages not outlined in the chapter that build goodwill.     8. How does social media support effective customer relationships?     9. Provide at least three examples of how a company can engage the audience in the decision-making process..
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  1. Name four purposes that bad news messages must simultaneously accomplish. 3. What questions should you ask yourself to help you develop content for bad-news messages? 4. Under what circumstances should you state the bad news directly? 5. What techniques can you use to soften the bad news in an indirect message?.
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  2.Creating a professional brand is critical to your job search. If you were to begin a job search today, what would your brand be? What changes to your email address, signature block, voice mail greeting, and communication habits would you need to make to ensure that you appear professional? Provide.
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  6.Name three recognizable patterns you can use to organize a presentation. 7.Name three guidelines to follow when choosing or designing a slide template. 8.What are the advantages and disadvantages of animating bullet lists on slides? 9.What three things should you do when answering a question in a presentation?   10.What are.
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  3.Suppose that Vega chooses to relocate his business.  Should he expand his analysis of potential sites beyond the central business district of Guttenberg?  What criteria should he establish for screening potential sites?  4.Suppose that Vega chooses to focus on selling his red sauce.  Work with a team of your classmates.
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  1.What is the difference between an informational and an analytical report? Give an example of each kind. 2.What is the purpose of a report abstract? What kind of information does it include? 3.What is the purpose of an executive summary? What kind of information does it include? 4.What is the.
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  1. Many of the routine messages in this chapter are just a few sentences long. Explain why using each phase of the ACE communication process—Analyzing, Composing, and Evaluating—is helpful even for short, routine messages.         2. As this chapter explains, in some instances it may be unethical to include a bcc in.
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1.Is Shvartsman’s entrepreneurial story typical of the way that other entrepreneurs come up with the ideas for their businesses?  Explain.  2.Use the business model canvas to illustrate Shvartsman’s business model.  Do you notice any areas that require strengthening?        .
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  1. This chapter defines persuasion as the “process of influencing your audience to agree with your point of view, recommendation, or request.” In what way is persuasion a process?       4. Suppose you are making a presentation to your boss that recommends a change that will eliminate budget overruns. Is it important.
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  1.What is the difference between primary, secondary, and tertiary sources? Give an example of each. 2.              What are the key elements of a research work plan? 3.What is a desktop search tool and how can it help you? 4.What is the effect of using quotation marks around search terms in.
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  5.Assume that you have distributed a survey to determine what frustrates employees most about the company’s current approach to training and you received only 25 responses from a population of 200 employees. How would you proceed? How could you use the information from your survey in your report? How could.
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  1.Personality assessments are subjective. How you answer the questions can be affected by recent experiences or your mood during the assessment. Additionally, in many cases your personality profile changes as you mature. Is it appropriate for an employer to evaluate a candidate based on a personality profile? What do you.
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  3. Sincere apologies can be effective tools for communicating bad news. By contrast, insincere apologies can alienate your audience. Think of a situation in which you might want to offer someone an apology. Phrase that apology in an insincere way, as if you don’t really mean to apologize. Then change.
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  7.              What nonverbal gestures should you be aware of to ensure a professional image? 8.              List the guidelines to consider before participating in an interview meal or social gathering. Explain why each suggestion helps you present a professional image. 9.              Explain the questions you should ask yourself after an interview.
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  3.What advantages and disadvantages did Shvartsman encounter by “reshoring” some of his company’s manufacturing?  4.Should Source Outdoor consider exporting its product?  If so, what steps should Shvartsman take to develop an export strategy?  5.Refer to the “Channels,” “Customers Segments,” and “Revenue Streams” of the business model canvas that you created.
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1.How can social entrepreneurs such as the founders of Panda Sunglasses use their companies’ social missions to attract customers and promote their businesses? 2.How should the founders of Panda Sunglasses define a unique selling proposition for their company that resonates with customers?       .
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  3.Write a brief memo to the founders of Panda Sunglasses outlining a bootstrap marketing plan for the company.  4.Use the business model canvas to illustrate Panda Sunglasses’s business model.  Can you identify other revenue streams that could support the company?  How can the company strengthen its relationships with customers? 5.How.
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  6.              What guidelines should you follow to select an effective résumé design and format? 7.              Identify the categories to consider when composing effective résumé content. 8.              How does AIDA apply to cover letters? 9.              What questions should you ask yourself when you evaluate the content and format of your cover.
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  1.Describe the difference between a persuasive presentation and a collaborative presentation. 2.What are two elements of “setting” that affect how you plan to present? 3.In addition to slides, what other communication tools can you use during a presentation? 4.What is the main difference between a visual aid presentation and a.
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1.What is the difference between an internal and external proposal? Which is more likely to be formal, and which is more likely to be informal? 2.What is a solicited proposal? What is an unsolicited proposal?  Identify a situation in which you might send an unsolicited proposal. 3.What are the key.
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1.Is the Zanders’s dilemma – expansion goals causing the company to lose the character that made it successful in the first place – a common one that entrepreneurs face?  Why?  2.Assume the role of the Zanders’s consultant.  What advice would you offer them concerning the fundamental questions they have about.
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