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Study Resources (Business Management)

  7-7.Two franchising experts recently debated the issue of whether new college graduates should consider franchising as a pathway to entrepreneurship. Jeff Elgin said recent college graduates are not ready to be franchise owners.  “First, most recent college graduates don’t have the financial resources to fund a franchise start-up.  Second, many.
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  8-23. Describe how a small business owner could use concentrating on innovation for a competitive advantage. 8-24. Describe how a small business owner could use an emphasis on speed for a competitive advantage. 8-25. One experienced entrepreneur says that when a company provides great service, its reputation benefits from a.
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  2.Crutchfield makes it clear that his company does not compete with its rivals using low prices.  What lessons can other small businesses learn from Crutchfield about the relationship between prices and customer service? 8-1.Define the marketing plan.  What lies at its center?  8-2.What objectives should a marketing plan accomplish?  8-3.How.
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  6-19.What tips would you offer someone about to enter into negotiations to buy a business?  6-20.  One entrepreneur who recently purchased a business advises buyers to expect some surprises in the deal no matter how well prepared they may be. He says that every potential buyer must build some “wiggle.
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  1.What are the benefits to entrepreneurs who use debt capital (leverage) to finance their companies’ growth?  2.What are the risks associated with debt financing? 3.Why is using ratio analysis to keep track of their companies’ financial performance over time so important for entrepreneurs?  4.What lessons concerning the use of debt.
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  1.Analyze the comparisons you have made of Eden’s Garden’s ratios with those from the Bizminer.  What red flags do you see?  2.What might be causing the deviations you have observed?  3.What recommendations can you make to the Edens to improve their company’s financial performance in the future?      .
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  1.Why do many entrepreneurs underprice their goods and services, especially when they first get into business?  Discuss the connection between the prices a company establishes for its goods and services and the image it creates for the company.  2.What advantages does J. Hilburn’s pricing strategy create for the company?  What.
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  8-8.Why is it important for small business owners to define their target markets as part of their marketing strategies?  8-9.What is a competitive advantage? 8-10.    Why is it important for a small business owner to create a plan for establishing a competitive advantage?  8-11.   Describe how a small business owner.
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  8-20. Describe how a small business owner could use retaining existing customers for a competitive advantage. 8-21. Describe how a small business owner could use devotion to quality for a competitive advantage. 8-22. Describe how a small business owner could use paying attention to convenience for a competitive advantage.     .
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  1.Research relationships between partners and add at least three guidelines to those listed above.  2.Develop a list of the types of behavior that are almost certain to destroy a partnership.  3.Suppose that two of your friends are about to launch a business together with nothing but a handshake. “We’ve been.
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  7-10.One franchisee says franchising works because the franchiser gets its franchisees going, nurtures them, and at times, shoves them.  However, the franchiser cannot make its franchisees successful.  Success depends on how committed one is to finding the right franchise for himself or herself, on what each franchisee brings to the.
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  8-14.  Describe how a small business owner could use striving to be unique for a competitive advantage. 8-15.  Describe how a small business owner could use building a community of customers for a competitive advantage. 8-16. Describe how a small business owner could use connecting with customers at an emotional.
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  10-6.Why do so many small businesses use the manufacturer’s suggested retail price? 10-7.What are the disadvantages of using the manufacturer’s suggested retail price? LO 3) (AACSB: Reflective thinking) 10-8. What is a markup? 10-9.How is the markup for a product calculated?  10-10.What is cost-plus pricing?  10-11.Why do so many manufacturers using.
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  1.What steps can the company take to enhance its brand and build customer recognition of it? Refer to Figure 8.2 (connection between branding and a unique selling proposition) and use the table below to do the following: a.List threshold, performance, and excitement attributes for .CO Internet S.A.S. b.Identify “proof points” (reasons for.
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  7-5.Fran Lubbs, who after a five-year stint left the corporate office of Goddard School, an early education franchise, to become a franchisee, says, “Follow the system. It’s one of the reasons you bought the franchise. Don’t try to change it, break it, or fix it.” Do you agree with her?.
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  8-28. Describe a negative service experience you have had with a company and your likeliness of doing business with that company in the future.  8-29.With a 70 percent customer retention rate (average for most U.S. firms, according to the American Management Association), every $1 million of sales will grow to.
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  1. Visit the company’s Web site http://www.cointernet.com.co/ or http://icannwiki.com/.CO_Internet_S.A.S  to learn more about the business, the services it offers, and its culture. Work with a team of your classmates to develop a list of bootstrap marketing techniques that the company can use to promote its services and its brand around.
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  10-12.What are the disadvantages of using cost-plus pricing?  10-13. Explain the difference between full-absorption costing and direct costing. 10-14. How does absorption costing help a manufacturer determine a reasonable price?   (AACSB: Reflective thinking) 10-15. Explain the technique for a small service firm setting an hourly price.  10-16.What benefits does a small.
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  1.Is creating a Web site that reflects a company’s “personality” important?  Explain.  2.What benefits does a brick-and-mortar business gain when its Web site becomes an extension of its storefront rather than just another marketing tool? 3.Visit New Columbia Distillery’s Web site, www.greenhatgin.com.  What recommendations can you make for improving their.
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