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Study Resources (Business Management)

  54. During the performing stage, team members _____. a. focus on solving problems b. get to know one another c. clarify their roles and expectations d. resolve differences among them 55. Akito’s team has reached agreement about the role each member is expected to play. Akito’s team has most likely reached the _____ stage. a. forming b..
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  52. Relay for Life raises money for the American Cancer Society for cancer research and treatment. This is an example of _____ marketing. a. idea b. place c. organization d. service 53. Which of the following is the first step in developing a marketing strategy? a. Identify a target market b. Develop the right product c. Decide how.
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  TRUE/FALSE 96. An effective way of empowering employees is to share information about the organization’s performance with them. 97. Advances in information technology have had little impact on employee empowerment. 98. One technique for increasing employee empowerment is the opportunity for shared decision making authority. 99. Employee empowerment often extends to non-management employees who.
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MATCHING Complete the following using the terms listed. a. secondary data b. affinity program c. Market segmentation d. demographic e. target market f. End-use segmentation g. marketing mix h. data mining i. Consumer behavior j. Ownership utility k. Exchange process l. B2B m. person marketing n. Mass customization o. frequency marketing p. Comarketing q. cobranding 1. _____ refers to an orderly transfer of goods and services from the seller.
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  136. Polite listeners are attentive listeners. 137. Casimir is conversing with her real estate agent, whom Casimir believes is trying to sell her an expensive property in order to receive a greater commission. Casimir is engaged in cynical listening. 138. Ilona likes to send out a weekly e-mail to all her employees.
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  98. The last step in production control is to spot problems in the production process and inform management of needed adjustments. This phase is called _____. a. evaluation b. dispatching c. follow-up d. process control 99. A firm can monitor quality level output in all of the following ways EXCEPT _____. a. customer surveys b. electronic sensors c..
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  106. All teams should include people with similar skills who are committed to a common purpose. 107. A problem-solving team is a temporary combination of workers who gather to solve a specific problem and then disband. 108. Jose is part of a temporary team that works together to solve a specific problem.
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  72. All of the following are internal sources of data EXCEPT ________. a. company product sales b. company product inventory c. competitor’s sales d. unpaid bills 73. Esperanza is reviewing data that shows sales of her company’s products during specific hours of each day. What kind of data is Esperanza reviewing? a. Survey data b. Secondary data c..
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  124. Creators of Kittyland Theme Park decide upon a location in Tucson, Arizona because it is a location that generally promise sunny, warm weather year-round for visitors. This is an example of considering physical variables. 125. Production managers must continually evaluate results of the production process and make adjustments along the.
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  126. Marketing success depends not on the four individual strategies but on their successful combination. 127. Pricing strategy decisions include package design, brand names, trademarks, and product image. 128. One of the most difficult areas of marketing decision making is pricing because these decisions are often subject to government regulation and public.
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  TRUE/FALSE   106. Marketing is basically a form of selling. 107. Marketing is rarely useful as an education tool. 108. Marketing is a process that begins with discovering unmet customer need. 109. In the exchange process, as long as one party offers something of value, perceived needs are met. 110. An exchange process is an activity.
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  126. Cognitive and affective conflicts can occur together in the same team. 127. Employees spend a significantly higher amount of time communicating on a daily basis than managers. 128. Most company recruiters rank job performance more important than communication skills. 129. Mayuri’s supervisor sends her an e-mail requesting updated financial figures as soon.
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  62. Ida works on creating ways to ensure that customers receive goods at the right time and correct location. Ida is involved in her firm’s _____ strategy. a. pricing b. promotion c. distribution d. product 63. Joe is developing the marketing mix for his company’s new line of power tools. A brand name, price, and.
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  68. What is the main reason some companies have set up offshore assembly plants? a. Available marketing opportunities b. Nearness to raw materials c. In search of low wages d. Inexpensive energy 69. Grey Water Disposal wants to build a landfill outside Cincinnati. The company must conduct a(n) _____ study, which includes analyzing the effect.
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  146. Business buyers face a variety of organizational influences in addition to their own preferences. 147. Family factors have been shown to influence consumer car buying decisions. This is an example of a personal influence on consumer behavior. 148. Environmental factors influence the consumer behavior more than interpersonal factors. 149. The first step.
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  MULTIPLE CHOICE 38. The want-satisfying power of a good or service is called _____. a. quality b. ownership c. worth d. utility 39. Trucks, personnel, buildings, fuel, goods to be shipped, truck parts, and packaged supplies are examples of: a. inputs. b. outputs. c. conversion. d. transformation. 40. _____ is the use of people and machinery to convert materials into finished.
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  136. A focus group is a type of survey method for collecting secondary data. 137. Market segmentation is the process of dividing a total market into several relatively homogeneous groups. 138. Market segmentation attempts to isolate the traits that distinguish a certain group of consumers from the overall market. 139. Identifying skin care.
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  84. Office e-mails are a form of _____ communication. a. informal b. written c. verbal d. nonverbal 85. Which of the following is considered to be the biggest problem with e-mail as a form of business communication? a. Company employees use e-mail only to send personal messages. b. E-mails are too informal for companies to convey a.
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  144. Just-in-time inventory systems shift much of the responsibility for carrying inventory to vendors. 145. In a just-in-time system, most of the responsibility for carrying inventory falls on the purchasers. 146. Megan’s company builds custom guitars based on client specifications. Her company would best utilize a just-in-time system. 147. MRP is a computer-based.
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  134. The decision to make, buy, or lease sometimes depends on the availability of outside suppliers that can dependably meet a firm’s standards for quality and quantity. 135. Managers should maintain access to only one-two supply sources. 136. Raw materials are often purchased on a long-term contractual basis. 137. The need for confidentiality.
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  48. Grocery stores use scanners not only for faster check-out times, but as a tool to obtain merchandise sales data and create short-term forecasts. This system is known as _____ production. a. product-focused b. quality control c. data marketing d. customer-driven 49. A production system that reduces a raw material to its component parts in.
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  82. The common bases for segmenting consumer markets include all of the following EXCEPT _____ factors. a. psychographic b. geographic c. demographic d. end-use 83. The marketing strategy that focuses on the precise way a B2B purchaser will use a product is known as ______. a. product-related segmentation b. geographical segmentation c. end-use segmentation d. demographic segmentation 84. Thomas is.
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  116. The marketing concept refers to a company-wide customer orientation with the objective of achieving long-term success. 117. A buyer’s market is one characterized by a shortage of goods and services. 118. Marketing strategies are not essential for not-for-profit organizations because they do not compete for dollars as commercial businesses do. 119. It.
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  92. Which of the following is an interpersonal determinant of consumer behavior? a. Family influences b. Attitudes c. Perceptions d. Motives 93. Personal determinants in the buying decision include all of the following EXCEPT ________. a. needs and motives b. perceptions c. learning and self-concept d. cultural experiences 94. Bailey seeks out cleaning products that are environmental friendly and is.
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  ESSAY   20. Explain the difference between production and manufacturing. 21. Describe the differences between mass production, flexible production, and customer-driven production. 22. Compare analytic production systems to synthetic production systems and provide an example of each.     .
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  116. Norming is generally the longest stage of development. 117. During the norming stage, team members reach consensus about the roles of the team leader and other participants. 118. During the storming stage, team members focus on solving problems. 119. Team cohesiveness increases with frequent team member interaction. 120. Team cohesiveness does not often.
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  TRUE/FALSE 104. All outputs of the production process are tangible goods and services. 105. A company uses raw materials to produce a product. The company is creating time utility. 106. Production and manufacturing refer to the same process. 107. Mass production helps make large quantities of goods at lower prices. 108. A light bulb is.
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  156. An example of an affinity program would be credit card customers who apply for cards affiliated with their favorite charity. 157. Clara’s firm, PerzMug Inc., manufactures customized coffee mugs. PerzMug Inc. is involved in creating _____ utility. a. place b. form c. time d. ownership 158. The ALS Ice Bucket Challenge, an activity involving dumping.
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  58. The process that enables manufacturers to use computers to analyze the steps a machine must take to produce a product or part is _____. a. computer-aided manufacturing b. program evaluation and review technique c. computer-aided design d. computer-integrated manufacturing 59. Yusted’s company uses a computer to control its production process. The computer transmits signals.
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  42. The era in marketing history characterized by the notion that a good product will sell itself is known as the _____ era. a. production b. sales c. marketing d. relationship 43. The era in marketing history characterized by the notion that the consumer is king is known as the ________ era. a. sales b. marketing c. production d..
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  31. Discuss the factors a firm should consider when deciding whether to make, buy, or lease components. 32. Once a company decides what raw materials and component parts to purchase, what factors do production managers use for comparison in choosing the best supplier? 33. Explain perpetual inventory control systems.     .
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  88. Which of the following situations would present a challenge for a just-in-time (JIT) investment system? a. Increase in the number of suppliers b. Long-term relationships with suppliers c. Vendor managed inventory d. Sudden increase in demand 89. Harriet uses a computer-based production planning system by which a firm can ensure that it has needed.
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  78. A plant where plastic 2-liter bottles are manufactured probably uses a _____ layout. a. customer-oriented b. product c. process d. fixed-position 79. Banks most likely utilize a _____ layout. a. product b. fixed-position c. process d. customer-oriented 80. Implementing a production plan involves all of the following steps EXCEPT _____. a. creating a feasible budget b. controlling inventory c. selecting the best.
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  154. PERT is a scheduling technique designed to minimize production delays. 155. The critical path in a PERT diagram illustrates the sequence of operations that requires the longest time for completion. 156. The phase of production control in which the manager instructs each department on the work to be done and the.
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  11. The group of potential customers toward whom a company directs its marketing efforts is the company’s _____. 12. When two or more businesses link their names to a single product, _____ occurs. 13. A campaign to promote a political candidate is an example of _____. 14. _____ programs reward purchasers with cash,.
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  114. Corn processing is an example of analytic production. 115. Most services businesses, such as accountants and plumbers, utilize an intermittent production system. 116. A “lights out” factory, which is completely automated demonstrates a firm’s lack of ability to meet customer needs. 117. An important use of robots is to free humans from.
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MATCHING Complete the following using the terms listed. a. process layout b. LEED certification c. Gantt chart d. PERT chart e. Inventory control f. ISO g. critical path h. Computer-integrated manufacturing i. Utility j. perpetual inventory k. Materials requirement planning l. standardization m. Routing n. assembly line o. robot p. just-in-time q. benchmarking r. synthetic production system s. make, buy, or lease decision 1. A(n) _____ groups machinery and equipment according.
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  64. Team norms are usually _____ and _____ standards of behavior. a. formal; written b. informal; written c. formal; unwritten d. informal; unwritten 65. Which of the following statements is correct regarding team conflict? a. It should be avoided at all costs. b. It often improves team performance. c. It will be reduced if the team is diverse. d..
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  74. In the context of communication, feedback _____. a. helps determine whether a message was correctly interpreted b. is only verbal in nature c. is usually ambiguous d. helps lower the noise level 75. Countries like the United States that tend to rely on explicit written and verbal messages are considered _____ cultures. a. external b. diverse c..
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  11. A complex project might require a(n) _____, which seeks to minimize delays by coordinating all aspects of the production process. 12. Firms create _____, or want-satisfying power, by converting raw materials and other inputs into finished goods and services. 13. A(n) _____ is a programmable machine capable of performing a variety.
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  MULTIPLE CHOICE 32. _____ is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. a. Marketing b. Market segmentation c. Consumer behavior d. Marketing research 33. Philippe owns a store that sells lampshades. The process of receiving money in return.
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