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Study Resources (Business Management)

  170. One advantage of Internet retailing is that adding a large product mix to a Web site is less costly than making room on a store’s shelves. 171. Pampered Chef items that are purchased at house parties are examples of automatic merchandising. 172. According to the wheel of retailing, new types of.
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  38. Micord, an automobile manufacturer, is running ads emphasizing that it offers longer warranties than other automobile companies. This is an example of which of the following promotional strategy objectives? a. Accentuating the product’s value b. Providing information c. Stabilizing sales d. Differentiating the product 39. In the movie, The Social Network, the actor portraying.
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  TRUE/FALSE   120. A product is a bundle of physical, service, and symbolic characteristics. 121. One product may be considered a shopping product by one consumer and a convenience product by another consumer. 122. The appropriate distribution, promotion, and pricing strategies are essentially the same for most business and consumer products. 123. Paycheck services would.
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  MULTIPLE CHOICE 28. In an effort to boost the entire pork industry in the U.S., the National Pork Board sponsors an advertisement stating, “Pork: The Other White Meat.” This type of promotion is trying to develop _____. a. primary demand b. media containment c. name recognition d. media dominance 29. Crabfeet, a shoe manufacturing company, wants.
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MATCHING Complete the following using the terms listed. a. CIO b. VoIP c. decision support system d. firewall e. application service provider f. virtual private network g. WiFi h. intranet i. malware j. local area network k. data l. grid computing m. expert system n. executive support system o. spyware p. database q. cloud computing r. botnet 1. The purpose of a(n) _____ is to limit data transfers to certain.
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  109. Newspapers and magazines use which approach to distribution intensity? a. Exclusive distribution b. Scrambled distribution c. Intensive distribution d. Selective distribution 110. Intensive distribution is a strategy used by the marketers of which of the following products? a. Luxury cars b. Computers c. Soft drinks d. Premium watches 111. Exclusive distribution is well suited for _____. a. luxury automobiles b. low-priced.
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  50. The software which controls the basic workings of the computer system is calleda(n)_____. a. expert b. executive information system c. database d. operating system 51. Jose purchases a new game for his computer. He loads the program onto the computer’s hard drive. Jose has purchased a(n)________. a. output device b. processing device c. application software d. operating system 52..
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  TRUE/FALSE   104. An integrated marketing communications strategy focuses on customer needs by creating unified promotional messages. 105. A promotional mix consists of two major components—personal selling and nonpersonal selling. 106. The fundamental purpose of promotion is to persuade and influence customers to purchase a product. 107. To gain a competitive advantage, marketers that utilize.
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  ESSAY   13. Define product. What decisions are included in the marketing conception of a product? 14. Compare the classification of consumer goods and services to business goods and services. 15. Provide examples of each of the following consumer products: convenience, shopping, and business. 16. Explain the relationship between a company’s product line and product.
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  59. In which stage of the product life cycle do competitors enter the field with similar offerings? a. Introductory stage b. Decline stage c. Maturity stage d. Growth stage 60. In which stage of the product life cycle do sales reach a saturation level, making further sales expansion difficult? a. Maturity stage b. Growth stage c. Introductory stage d..
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  48. The goal of_____ advertising is to maintain awareness of the usefulness of a product. a. advocacy b. comparative c. persuasive d. reminder-oriented 49. Television is an attractive advertising medium because it _____. a. is relatively inexpensive b. offers a constantly growing network audience c. offers mass coverage and flexibility d. provides instant feedback that can be used to.
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  114. Many marketers pay product placement fees to promote their products in television shows or movies. 115. Advertising is a global activity. 116. Advertising is always a form of paid personal communication. 117. Television ads by InSure, an insurance company, warning drivers against texting while driving are a type of institutional advertisement. 118. An.
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  124. Coupons offer cash back to consumers who mail in required proofs of purchase. 125. McDonalds including a toy in each Happy Meal purchase is an example of a premium. 126. Research indicates that the use of Internet coupons is on the decline. 127. Trade shows are different than major trade promotions. 128. Personal.
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  MULTIPLE CHOICE 30. Raw facts and figures are _____. a. data b. information c. a management information system d. a decision support system 31. Which of the following is considered information rather than data? a. projected population growth in a target market b. a measure of the effectiveness of a promotional strategy c. income distribution in a target market d..
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  40. Bridgette, a chief executive officer, reviews the internal performance of her company’s stock, as well as market trends for the industry. To access this information, Bridgette uses a(n) ________. a. enterprise planning resources b. executive support system c. expert system d. decision support system 41. A computer program that imitates human thinking is a(n).
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  49. A combination of product lines represents a company’s _____. a. product mix b. product cluster c. product lifecycle d. distribution strategy 50. General Mills products include Betty Crocker, Pillsbury, Haagen-Dazs, Green Giant, Hamburger Helper, and Progresso. These examples constitute General Mills’ _____. a. distribution strategy b. product mix c. product cluster d. product line 51. Daft Corp. sells a.
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  130. A company’s product mix refers to the same thing as a company’s product line. 131. Gillette produces several different types of razors. These different types of razors represent Gillette’s product line. 132. The assortment of cereals manufactured under the Kellogg’s name, such as Corn Flakes and Raisin Bran, constitutes the company’s.
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  11.A(n) _____ is an outside company that specializes in providing both computers and the application support for managing information systems of business clients. 12. A(n) _____ is an executive responsible for managing a firm’s information system and related computer technologies. 13. A(n) _____ is an information system that provides direct assistance to.
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  144. Volume objectives are perhaps the most common objectives included in the strategic plans of most firms. 145. When a cereal producing company decreases the amount of cereal in a cereal box while keeping the volume of the cereal box the same, the company is trying to increase its profits through.
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  150. Trademark protection extends to design logos, slogans, packaging elements, and product features such as color and shape. 151. Unlike category managers, product managers have profit responsibility for their product group. 152. A manufacturer can always use the same strategies for generating brand names in overseas markets as they would in their.
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  89. _____ is responsible for moving goods and services from producers to buyers. a. Production b. Distribution c. Marketing d. Logistics 90. Patrick’s job is to make sure that his company’s goods are transferred from the warehouse to retailers in a timely fashion. Patrick’s job involves the _____ function. a. distribution b. production c. finance d. management 91. Galaxy Corp..
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  78. Assume a company wants to increase its profitability. Which of the following would be inconsistent with the company’s objective? a. Operate more efficiently b. Maintain price while increasing the size or amount of the product c. Reduce costs while maintaining the quality of the product d. Raise prices while increasing the quality of.
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  MULTIPLE CHOICE   29. A bundle of physical, service, and symbolic characteristics designed to satisfy customer wants is called _____. a. the marketing mix b. packaging c. a product d. a brand name 30. A marketer’s product strategy focuses on a product’s _____. a. benefits b. symbolic attributes c. service attributes d. physical characteristics 31. Goods and services are classified as either.
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  79. Procter & Gamble markets laundry soap with the brand names of Tide, Cheer, and Dash. Each brand targets a specific market segment. Procter & Gamble is using _____ branding. a. individual b. generic c. family d. private 80. Which of the following is a benefit of family branding? a. Each product within the line is.
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  180. A selective distribution contract requires cooperation by many intermediaries, including wholesalers and retailers, to achieve maximum coverage. 181. The end of the supply chain is when goods or services are delivered to marketing intermediaries. 182. Logistics is the process of coordinating the flow of goods, services, and information among all members.
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MATCHING Complete the following using the terms listed. a. breakeven analysis b. promotional mix c. Volume objectives d. Institutional advertising e. discount pricing f. Creative selling g. Point-of-purchase advertising h. skimming pricing i. pushing strategy j. penetration k. integrated marketing communications l. cooperative advertising m. odd pricing 1. Through _____marketers coordinate all promotional activities to execute a unified, customer-focused promotional strategy. 2. A _____is a combination.
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  88. Business costs that change with the level of production are called _____ costs. a. inflexible b. fixed c. variable d. production 89. If you did a breakeven analysis for your firm, it would be possible for you to show to your management the point at which _____. a. the level of sales that will cover.
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  98. A local bakery wanted to attract more customers, so it began offering a dozen bagels for $5 every Wednesday. The bakery is utilizing _____ pricing to increase its volume of sales. a. skimming b. odd c. everyday low d. discount 99. Which of the following statements regarding price and quality is supported by research? a..
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  134. The first step in sales processes is to identify potential customers. 135. Arda, the service manager for a local Nissan dealer, makes a point of sending out letters to all customers asking whether or not they are satisfied with their purchase. Arda is conducting a follow-up. 136. Public relations is more.
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  ESSAY 14. Discuss how integrated marketing communications relate to a firm’s overall promotional strategy. 15. What are the components of the promotional mix? Outline the advantages of the components of the promotional mix. 16. Name the two basic types of advertising and provide examples for both.     .
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  69. Ruth is assessing a new product’s potential sales and competitive strengths and will obtain initial consumer reaction before the product is sold. Ruth is in what stage of product development? a. Commercialization b. Test marketing c. Concept development and business analysis d. Screening 70. Paul works for Kahl Inc., an electronic goods manufacturer, and.
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MATCHING Complete the following using the terms listed. a. marketing intermediary b. Test marketing c. Brand insistence d. Product life cycle e. brand names f. wholesaler g. family brand h. Brand awareness i. Convenience products j. product line k. wheel of retailing l. logistics 1. A single brand name such as Johnson & Johnson that is used for the entire line of products is.
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  160. Consumers are examples of marketing intermediaries. 161. Wholesalers are examples of marketing intermediaries. 162. Marketing intermediaries often create financial burdens for manufacturers. 163. Retailers such as Home Depot and Auto Zone are examples of marketing intermediaries. 164. Adding a marketing intermediary to the distribution process often lowers consumer prices. 165. Sales offices often store.
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  58. Sales personnel employed by companies, such as IBM and Microsoft, who offer technical assistance through consulting in order to promote goodwill for their employers are primarily involved in _____. a. missionary selling b. creative selling c. nonpersonal selling d. order processing 59. Sales of intangible products or services such as insurance often rely heavily.
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  140. Barnes and Noble starts earning 30% more profit a month after their new e-reader hit the shelves. Consumers continuously recommend the new product to friends. The e-reader is in the growth stage. 141. Promotion activities increase substantially when a product begins to enter the decline stage. 142. Some products can be.
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  99. _____ stock the products they distribute and fill orders from their inventories. a. Merchant wholesalers b. Manufacturers’ reps c. Sales offices d. Sales branches 100. Verve Inc. sells some of its products like cellphone covers, sling bags, and wallets, by storing, displaying, and selling them in gift shops, supermarkets, and drug stores. This implies.
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  23. Describe the benefits of having marketing intermediaries and provide an example. 24. Explain the difference between direct distribution channels and distribution channels that involve several different marketing intermediaries. Provide an example of each type. 25. Differentiate between a merchant wholesaler and an agent or broker in terms of title to the.
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