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  9-1.1 In the 20th century this media ownership model, in which a single entity owns the majority of the media industries in its market, emerged as the dominant model of mass media in the US. a.monopoly b.conglomerate c.public media d.Internet 9-1.2 In 1941, this young director, hit a roadblock when William Randolph Hearst attempted to buy and.
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  13-1.1  __________, who has “become one of the most famous, albeit controversial conservative online commentators in America, never went to journalism school and spent time early on in his career as a telemarketer. a.Rush Limbaugh b.Matthew Drudge c.Glenn Beck d.John Stewart 13-1.2 Journalism for the Digital Millennium  In the past, media students trained to be newspaper reporters, magazine reporters,.
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  8-1.21 Advertising: Making Us Vote for It   In 1964, Lyndon Johnson’s campaign created this highly controversial and highly effective political ad. a.Phone call b.Countdown c.Daisy Girl d.Firestorm 8-1.22 Interest: Paparazzi and Promoters This former newspaper reporter took on the job of cleaning up the public image of large American companies in the early 1900s and simultaneously established public relations as a.
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  13-4.7 News CycleA number of news organizations are considered by the author of this text to be pioneers in journalism’s adaptation to the 24/7 news cycle. List at least two pioneers and explain what they do that merits them being on the list.   13-4.8 News aggregator sites like Google News and InForm.
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  7-1.10 Playing in Alternate Realities   Johanna loves Second Life. One of her favorite activities there is to go to the virtual shopping malls in which she often browses new fashions. At times she wonders if there might be a way to make her real self as fashionable and edgy as her _____________________.   d.Daily.
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      13-1.11 Sites  A journalistic business that does not produce its own stories or perform its own journalism, but instead only compiles and presents news from other sites is called a.web-logs b.news aggregator sites c.hyper-local sites d.Readers’ Digest 13-1.12 Sites  Websites like Google News and InForm make their money by distributing materials they’ve sorted from other websites. These sites are.
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  8-3.1 Advertising Without Advertising   _________________is a highly effective way of creating audience __________with a product or message without direct commercial ___________. 8-3.2   action Advertising is a type of communication that attempts to ______________individuals to take some form of _________ (buy, believe, consume) toward a product, idea, or service. 8-3.3   To better identify their markets and to test the.
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  7-1.1 In Chapter 7 we learn some historical context about the oldness of the idea of 'new' media. At one point in time, this medium certainly was considered a 'new' medium a.Telegraph b.Books c.Morse Code d.Western Union 7-1.2 This former member of the band The Grateful Dead founded the Electronic Frontier Foundation. a.Gerry Garcia b.John Perry Barlow c.Samuel Morse d.Eric Bina 7-1.3 In.
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  11-3.1 Even today, freedom of __________, freedom of the ____________ and freedom of ___________ remain basic tenets in U.S. constitutional law, as evidenced and strengthened by the First Amendment 11-3.2 contempt for In 1918, Congress amended the ____________________, which made it a crime to attempt to stop or publicly protest recruitment by the Armed Forces,.
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  10-5.1 polarizing individuals, identify and explain the causes of or reasons for bias in the media—whether propagated by individuals such as Coulter and Moore, by specific programs, or even by entire media organizations. 10-5.2 What is the difference between intentional media bias and natural  media bias? Always Biased?; Types of Media Bias       .
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  10-4.7 Why did the notion of “equal time,” as enshrined in the now defunct Fairness Doctrine, pose a challenge to the economics of Media Bias   10-4.8 Identify and discuss several examples of “embedded bias” in recent  or current movies and TV shows. Television   10-4.9 Why are blogs considered to be an inherently biased media.
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  9-3.1 Media Ownership   Sherman Antitrust Act (1890)Congress’s _______________ represented the effort to break up industry monopolies that prevented healthy competition in such as areas as steel, tobacco and oil. These legislative efforts, which spanned 60 years, included the _________________, which allows the government to investigate companies it suspects might have violated antitrust regulations.
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  10-5.3 What are the pros (positive effects) and cons (negative effects) of  media bias? In other words, what might benefit from biased media   10-5.4 While all media are biased to some extent, our text suggests that  some media forms and outlets are more biased than others. What   10-5.5 Identify and discuss the.
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  10-2.1Undisputed “facts,” such as statistical studies and poll results, are  always presented in an unbiased fashion. of Bias   10-2.2Media outlets tend to attract and hire people who share their  political leanings and worldview.   10-2.3 Bias   As illustrated by the story of Dan Rather’s 60 Minutes report about George W. Bush’s military service, when a news.
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  10-4.1 How/why do audiences contribute to a politically biased media  environment? Always Biased?; Bias by Market Demand; Conclusion   10-4.2 Why do media consumers believe that the media are biased? Always Biased?; Are Mainstream Media Liberally Biased?   10-4.3 Our author claims that “media bias is, in large part, in the mind of  the beholder.” Explain what this.
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  11-4.1   11-4.2   11-4.3 Democratic StateWhat is often referred to as the Fourth Estate? What is the basis of this concept?   11-4.4 Expression/LimitationsWhat is defamation? What two different forms of the term exist depending upon the medium through which it is accomplished?   11-4.5 Expression/LimitationsIn New York Times v. Sullivan what key phrase emerged as a screen for whether.
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  12-5.1 Explain in some detail why human beings are physically “wired” to prefer information gathering via visual images. Communication 12-5.2 12-5.3 Digital Imagery has changed mass media. Explain in some detail what the “big deal” is. List and give an example of Digital Age 12-5.4 Covers Science and NatureScience is one of the most contentious and.
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  12-3.1 Communication According to researchers, even when people receive information through senses other than sight, our minds automatically convert the information into __________. 12-3.2 Ansel Adams created the __________ of photographic composition, which separates ranges of light into 11 zones. It’s still used by photojournalists today. 12-3.3 CommunicationResearch psychologies working in the area of human perception.
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  11-4.6 Information in Contemporary SocietyWhat, according to our text, is the fastest-growing and most pervasive criminal activity in the US? Why is it on the rise?   11-4.7 Expression/LimitationsWhat is prior restraint? Provide an example of this term in the history of US media.   11-4.8 Expression/LimitationsBriefly describe the Freedom the intent of the Freedom of information Act..
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  8-1.11 Making Us Want It Regardless of how advertisements are presented in the media, most try to accomplish the same thing: to persuade us to accept a product’s message or brand and to create a strong emotional relationship with this product. This is known as a.social affinity b.image affinity c.trend affinity d.product affinity 8-1.12 Universal Appeal As much as.
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  7-2 True/False QuestionsThis is the name of the first internet browser. a.Mosaic b.Netscape Navigator c.FTP d.ArXiv 7-2.1 Foundation, is also a former lyricist for the American band The Grateful Dead.   7-2.2   The telegraph revolutionized the speed and efficiency of communications because of its wireless design. 7-2.3   According to Chapter 7, although Alexander Graham Bell is credited with patenting the telephone,.
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  8-4.6 What is propaganda? What is an example of a recent  propagandistic media campaign? Trust: PR Ethics   8-4.7 What is crisis communication? Cite one example of a successful  PR campaign initiated by a crisis.   8-4.8 What is image consulting? Provide an example of this sub specialty of public relations. 8-4.9What is a negative political.
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  10-1.11 Demand   audience. b.MSNBC is known for its conservative views while Fox and CNN attract liberal viewers. c.MSNBC purposely seeks out conservative viewers while Fox’s commentators appeal to liberal fans. d.all three of the major cable networks have decided to pursue the conservative market. Which of the following statements about Air America is true? a.Air America is.
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  6-5.3 Briefly compare and contrast the genres of sketch comedies and  situation comedies. Be certain to note when these two forms 6-5.4 Explain what typifies the genre of reality television. Explain  what earlier and time period this programming is related. Lastly, 6-5.5 not? Be specific in your remarks and make use of key.
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  7-5 Essay Questions 7-5.1 Generation   7-5.2Referring to the data presented in this table, what sense do you  make of them? In what ways do information technologies have Social Networking not?   7-5.4 On page 205 we see a screen shot of Current. According to Chapter 7, what is new and unique about this website? In what Current.Com telling?   7-5.5Briefly.
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  8-4.1 What is Acxiom? With what type of communication are they  associated? How do they perform this? Connecting Consumers and Products   8-4.2 What is one major distinction between how public relations  practitioners place their messages in media compared to Building and Managing Image   8-4.3 At what point in time do public relations emerge in the US?.
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  7-3 Completion (fill-in-the-blank) Questions 7-3.1   Western Union's telegraph represented a breakthrough in communications technology. Two key drawbacks of this technology were its economic cost tied to its ___________________ and geographic limitations caused by it being a _____________________ medium. 7-3.2 CreationWhile not __________________ in the traditional manner, Wikipedia is described as _____________________ as its users read and.
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  12-4.1 List two good examples of what your book’s author call “iconic images.” 12-4.2 Author Ann Friedman coined the term “visual windows” to describe how humans “read” photographs. What are   12-4.3 What does it mean to create a composite photograph? Realities 12-4.4 What’s a major reason why sexual imagery is one of the most powerful.
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  8-2.1   Although advertising underwrites—that is, finances—American mass media, its voice tends to be kept separate from content production. 8-2.2 In the United States, the roots of modern public relations can be traced back to the time of the American Revolution.   8-2.3 Public relations professionals have the key advantage of being able  to persuade journalists.
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  11-5.1 expression/publishing Briefly explain why the phrasing "Congress shall make no law" is such an instrumental phrase in the First Amendment to the US Constitution. How is the spirit and language of this law contrasted against that of the Stationer's Guild?   ? Congress shall make no law respecting an establishment of religion, or prohibiting.
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  7-4 Short Answer Questions 7-4.1 Briefly explain the concept of an Avatar. Provide an example of  how avatars are used in virtual worlds.   7-4.2 What is the Electronic Frontier Foundation? What key act of US  legislation did it take up in 1996?   7-4.3 What is a meme? Cite an example of a meme.
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  7-4.6 What is goal of the Net Roots Movement? Do you feel that new  technologies will, in fact, have the effect intended by their Movement   7-4.7 Not all of the innovations chronicled in Chapter 7 are positive. Describe what the term cyber bullying means. Why might this Online Social Networking   7-4.8Wikipedia is described as a.
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  7-1.20 Creation In the early years of this website, many scholars and content experts questioned the reliability and potential bias of its articles. Given the enormous size of its pool of contributors, critics expressed concern over its lack of practical controls and fact checking. Over time, however, this website has proven to.
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  12-1.1 Communication A University of Leeds professor defines this as “the dynamic process in which visual meaning is created and communicated throughout the visual world.” a.visual literacy b.photography c.visual culture d.photojournalism 12-1.2 Communication This is the understanding of how all forms of visual media (drawing, painting, graphs, photographs, films, advertisements and television programs) communicate meaning in a mass media world. a.visual.
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  13-4.1 Current journalism students no longer need to be trained for media specialties like radio, TV, magazines and Journalism for the Digital Millennium   13-4.2 Citizen journalists are having a great impact on “new journalism.” Briefly define what a citizen journalist is. Journalism for the Digital Millennium   13-4.3 Tom Wolfe coined the term “new journalism” back in.
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  11-1.11 Press and Connection to Our Government The Sedition Act, The Espionage Act, and the Smith Act represented early attempts at government ________________.  By its very nature, this activity suppresses free speech and limits the ability of the media to report on government actions. a. domination b.censorship c.takeover d.support 11-1.12 Court Decisions According to Chapter 11, defamation is any.
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  9-5.1 Review the following item: Process and Impact Given what you have learned so far this semester about new media and their impact on the creation and distribution of content, which two steps in this model do you feel are MOST impacted by the current changes in American Mass Media? Cite specific.
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  9-4.1 Briefly define the concept of direct media revenues. Provide an  example of one form of direct media revenue. Commercial Model   9-4.2 Briefly define the concept of indirect media revenue. Provide an  example of one form of this key part of media today. Commercial Model   9-4.3 What is the FCC? When was it.
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  10-3.1 Always Biased?; Bias by Market Demand   Cable news network _____ has a deeply entrenched liberal-leaning organizational culture and thus caters to a liberal audience, while rival cable news network _____ has a conservative-leaning organizational culture and thus caters to a conservative audience. 10-3.2 Bias   The popular CBS primetime news anchor, __________, was forced to admit.
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  10-1.1 of Bias While there is a great deal of debate about the definition of the “media bias,” the term can be defined non-controversially as a.factual reporting of all sides of a story in an attempt to avoid prejudice. b.slanting of reporting to one side reflecting the views of a media outlet’s employees or owners. c.undisputed.
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  8-1.1 This type of communication attempts to persuade individuals to take some form of action (buy, believe, consume) toward a product, idea, or service. According to Chapter 8, it is what makes the wealth of content seen in today’s media possible. a.propaganda b.public relations c.advertising d.spin doctoring 8-1.2 This company ran a startling 30-second ad, which ended.
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  9-2.1 Media Ownership   In the 1930s, Hollywood was an example of monopolistic business practices. 9-2.2 Local Audiences   Long before the Internet came onto the scene, newspapers afforded citizens the opportunity to participate in the discourse about issues that affected their lives and gave politicians a vehicle for interacting with their constituents. 9-2.3 Commercial Model   In the US, advertising.
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  8-5.1 Informing   8-5.2 Explain the concept of a negative political advertisement. Cite one  example of such an ad from Chapter 8 and explain whether or not Advertising: Making Us Vote for It 8-5.3Briefly compare and contrast the concepts of audience  broadcasting and narrowcasting. Be certain to explain how these Connecting Consumers and Products     8-5.4 Informing; 360-Degree CampaigningWe read, at different.
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  11-2.1 Content Ownership   Copyright laws in the United States only protect the written and published content of mass media. Performance art, for example, is exempt from copyright protection. 11-2.2 Content Ownership   In copyright law, the term ‘author’ means any creator of an original work, regardless of the form of the work 11-2.3 Democratic State   In order to file.
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  13-2.1 13-2.2 Journalism for the Digital Matthew Drudge has “become one of the most famous, albeit controversial conservative, online commentators in America. Millennium    In the past, media students trained to be newspaper reporters, magazine reporters, broadcast journalists and/or photojournalists. Because of convergence, today’s media students are finding the need for training in media specialties increasingly.
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  13-3.1 Journalism: Delivering More With Fewer Resources This text’s author calls journalists coming out of journalism schools today who are equipped with multimedia skills that allow them to do basic work in cross-media platforms by themselves in the field __________ journalists. 13-3.2 Long-Tail Journalism CNN’s founder, __________, is given credit for practicing both short-tail and long-tail journalism.
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  12-2.1 Communication The dynamic process in which visual meaning is created and communicated throughout the world is a good definition of the term “visual culture.” 12-2.2   The Nike swoosh, a pink ribbon and a Christian cross are all examples of iconic images. 12-2.3 Realities   A halftone is a digital photograph that is created by fusing two separate.
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  12-1.11 This famous photojournalist is considered by many to be one of the greatest nature photographers of the modern age. a.Mathew Brady b.Robert Capa c.Ansel Adams d.Alfred Eisenstadt 12-1.12 This famous photojournalist is considered by many to be one of the greatest, if only, Civil War photographers. a.Mathew Brady b.Robert Capa c.Ansel Adams d.Alfred Eisenstadt 12-1.13 Photography All of the following software programs are.
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  11-1.1 This is the name of the first American newspaper to establish itself as a successful business enterprise and the first to use a staff of reporters. a.The New York Times b.The New England Courant c.The New Plymouth Press d.The New Voice 11-1.2 Benjamin Franklin is well known for his inventions. His older brother, James, however, is.
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  9-1.11 Part of the FCC’s regulatory mandate, enforced through its licensing authority, is to monitor and limit the _____________of radio and television stations in an effort to maintain a viable competitive broadcast marketplace that is not dominated by any single media company. a.location b.ownership c.content d.decency 9-1.12 The __________________ was established by Congress through the Communications Act.
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