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1.Audiences felt cheated when they saw the first narrative films that used close?up shots. 2.Michael Moore uses his films to persuade people to his point of view. 3.Control of the U.S. movie industry was spread among many companies in the 1920s. 4.The term ‘theme park’ was coined to describe Walt Disney’s amusement park which.
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___  1. Benjamin Harris published the first U.S. newspaper in 1690. ___  2. Lightning news traveled via telegraph during the Civil War. ___  3. The media want to have unbiased reporting because it makes economic sense. ___  4. Rachel Maddow is a leading political commentator on Fox News. ___  5. Journalists are often blamed.
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1.In Japan and Britain, the government collects money to finance television networks. 2.The Christian Science Monitor was founded by Mary Baker Eddy as a counterbalance to sensationalistic reporting. 3.The Corporation for Public Broadcasting is the Australian equivalent of the BBC trust. 4.Many inventors never understand the commercial potential of their inventions.   1.The death tax.
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  1.People expose themselves to competing ideas in the _____________ of ideas. 2.Media companies seeking smaller, niche audiences are creating ________________ audiences. 3.Shared knowledge leads to cultural _____________. 4.Mass communication is the technology?assisted transmission of ____________ to mass audiences. 5.Understanding how the media work and being able to assess media messages is called media _______________. 1.The.
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  9.The Federal Communications Act of 1934 set up laws to regulate radio and television. 10.David Sarnoff built the NBC radio network for RCA before he moved into television.   11.HBO, ESPN and WTBS are broadcast stations. 12.It’s legal for one company to own both over?air networks and cable networks.   1.What innovation did I Love Lucy.
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  1) Charleston, South Carolina, is unique among american cities for its rich history, its plethora of churches, and its beautiful homes. A)south carolina B)American C)plethora D)no change 2) The site of the city is the peninsula formed by the cooper and ashley rivers, which flow together into the Atlantic. A)Peninsula B)Cooper and Ashley C)atlantic D)no change 3) At the beginning.
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  1.A company that owns a number of newspapers, radio or TV stations is called a media ___________________. 2.Reuters is an example of a ________________________ nonprofit news organization. 3.Free newspaper exchanges authorized by the 1789 Postal Act were a government _________________ for producing content by reprinting news from afar.     1.Why are revenue streams important.
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  1.Cable television distributes signals on ___________________. 2.The first recording machine was invented by Thomas Edison in 1877 and was called the ___________________. 3.The four primary technologies on which mass media are built are digital, printing, chemical, and ____________________. 1.What discovery in 1727 was a breakthrough in mass communication? a.movable type b.sending messages on radio waves c.motion.
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  1.List three “invisible” media messages you encountered today.  2.Give an example of a messenger who has been blamed for the message.     1.We spend about one?third of our waking hours involved with media. 2.Books rely almost exclusively on direct sales for revenue. 3.Editorial independence means that since advertisers help pay a media company’s bills they.
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    31)a.On the radio, it was reported that flooding was most severe in South Carolina and Georgia. b.On the radio, they reported that flooding was most severe in South Carolina and Georgia. c.On the radio, the most severe flooding was most severe in South Carolina and Georgia. d.The radio reported that flooding was most.
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  1)Many people attribute today?s high crime rate to social disintegration however the proportion of single, young males appears to be an overlooked factor. A)disintegration; however, B)disintegration, however, C)disintegration, however; 2)In the nineteenth century, frontier mining towns were populated by single males farming communities were populated by large families. A)males, farming B)males: farming C)males; farming 3)Mining towns had high.
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  1) One hundred years before Pharaoh Djosers reign, Egypt was a land of small chiefdoms. A)Djoser?s B)Djosers? C)chiefdom?s. 2) After his reign, Egypt?s civilization was one of the most advanced of it?s time. A)Egypts? B)its C)no change 3) Its the belief of many experts that Djoser created the world?s first nation?state. A)It?s B)worlds? C)no change 4) They believe he accomplished this feat.
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1.Pandora uses the same model of communication with its listeners as traditional radio. 2.Gerald Levin came to Ice T’s defense, saying that his song Cop Killer should be protected artistic freedom, an essential value in free society. 3.Radio in the U.S. is regulated by the government. 4.When networks started providing programming to local.
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1)Even though we consulted our high?priced decorator, we still could not select a Acolor from the chart, but we finally selected the color red. BCD A)high?priced B) from the chart C) the color D) red 2)The tightly coiled rattler waited under the rock to strike its unsuspecting prey with AB C its deadly lethal fangs. D A)tightly B)under the.
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  1.What are the consequences of newspapers vanishing? 2.How did National Geographic and Life magazine change the magazine industry?     1.Software that allows several people to write and edit the same article is called Nupedia. 2.Benjamin Day introduced advertising as a way to meet expenses not covered by selling copies of his newspaper for a penny. 3.Essays.
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  7.Pierre Omidyar created A.Twitter. C.eBay. B.YouTube. D. MySpace. 8.You create your own avatar when you play A.Metabrain. C.advergames. B.Second Life. D. Sim City.     1.Search engines take snapshots of web pages. 2.The U.S. military created the first email network. 3.Twitter discussions cannot include links to other material. 4.Video sharing is a form of social networking. 5.Authoritarian governments welcome the opportunity for.
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  1.How big were the annual sales of the global recording industry in 2004? A.$1.4 trillion C. $18.4 billion B.$2.4 million D. $8.4 million 2.What innovation caused the demise of bricks and mortar music stores? A.CDs C. downloading B.garage bands D. chain stores 3.How has radio reinvented itself? A. switched to all?news format B.switched to recorded music C.switched to.
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  1.Marc Andreeson designed the first __________________ software and called it Netscape. 2.Jeff Bezos founded ___________________.   1.What two tools are essential to using the Internet? A.Netscape and Explorer B.walled gardens and AOL C.browsers and search engines D.advertising and email 2.How do search engines make money? A.They carry advertising. B.They do targeted searches. C.They have expanded overseas. D.They offer email services. 3.What do texting.
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  11) Which sentence expresses the meaning with the most fluency and the clearest logic? A)There are many communities in South Florida. They have their own golf courses, so the area has become a mecca for golfers. B)Many of South Florida?s communities have their own golf courses, and the area has become a.
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  1.The space left in a newspaper after all the ads have been placed on pages is called the ________________    _________________. 2.Many web  news sites, called ____________________ sites, get their news from elsewhere.   1.The Alien and Sedition acts prohibited A.illegal immigration to the colonies. B.criticism of the royal governor. C.Scandalous statements about the government. D.Opposition to the.
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1) After much deliberation, we still couldn?t decide whether to take a course in the AB basic fundamentals of algebra or advanced composition. CD A)much B)still C)basic D)advanced 2) Regarded as the preeminent novelist of our age, Alexander Solzhenitsyn often A returned back in his novels to the gulags where he suffered years of forced labor, BC beatings, and other indignities. D A).
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    7.How did moviehouse chains adapt to decreasing ticket sales in the 1970s? A.They built multi?plex theaters in the suburbs. B.They added arthouse movie theaters. C.They started merchandise tie?ins. D.all of the above 8.CBS Television established itself with soap operas and radio reporting by A.Roone Arledge C.David Sarnoff B.Edward R. Murrow D.Barry Diller         1.More movies are imported than.
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  3.How did Benjamin Day’s penny newspaper create a mass audience and how did that change the newspaper industry? 4.Why did many newspapers go out of business in the early 2000s? 5.What advantages does the book industry have over magazines and newspapers in the shift to digital formats?         .
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    1.Why are so many news organizations dropping investigative journalism? 2.What is a trade group and what is the purpose of trade groups for mass media? government policies, or sponsoring conferences.       1.In a dictatorship, media is financed by direct sales to minimize dissent. 2.A media conglomerate condenses all its companies into one big company. 3.An example.
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    21)Selwyn tutors his fellow students. Who speak English as a second language. A) students who B) students, who C)students; who D)no change 22)Running hard. The thief left the scene of the crime and eluded the police. A)hard, the B)hard; the C)hard the D)no change 23)Everyone who does not take active precautions for the next hurricane to hit our shores.
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  7.Perry Mason and Mary Tyler Moore are examples of television’s A.common themes. C.cultural role. B.educational potential. D. all the above 8.What is the drawback to time?shifting, TiVo and video on demand for advertisers? A.Timeliness of ads is lost. B.People don’t have to own a television to watch shows. C.On?demand movies have drained audiences. D.all of the above 9.Newton.
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1.An example of media multi?tasking is washing the dishes and listening to the radio. 2.USA Today is an example of demassification.     1.One?on?one communication is called _____________ communication. 2.When audiences across the country listened to the same radio programs, the effect was strong ____________ cohesion.   1.According to the Veronis project, how much time did the.
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1.When a newspaper’s circulation increases, its market penetration falls. 2.The in?depth personality profile was refined by Playboy’s long Q?As. 3.Trade books are limited to general?interest fiction. 4.An audio book is read on an e?reader.   1.The New York Times prints important documents in their entirety, making it a newspaper _________________  ___________________. 2.DeWitt and Lila Wallace founded.
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  1)The San Andreas Fault emerges full blown beneath Bombay Beach, a fault?laced town of trailers and retirees. A)full blown B) fault laced C) no change 2)Some sections of this fault, such as the sixty?mile segment that runs bet? ween Palm Springs and the San Bernardino mountains, seem primed for a quake. A)60 mile B).
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  31)In the local paper it reported that the funeral would be held at 10:00 a.m. at Forest Lawn Cemetery. A) In the local paper, they reported B) The local paper reported C)In the local paper, it was reported D)no change Choose the correct option among the answers given. 32)If we accept your advise, we should.
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    11)Which sentence expresses the meaning with the most fluency and has the clearest logic within the context? A)Affording quality child care is a concern of single working parents who must arrange for sick days and school holidays. B)Affording quality child care is a concern of single working parents, they must arrange for.
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___  1. Pulp paper and high?speed presses were some of the first chemical technology inventions of the Industrial Revolution that fueled the evolution of wood block printing. ___ 2.  Richard Hoe invented the linotype machine. ___ 3. Much of the control of the mass media communication process gas shifted to the sender.   1.Flipping.
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    41)Bill spoke well, even though he did not feel good, and then he walked unsteadily ABC off the podium. A)good B)well C)unsteady D)no change 42)Jason said he was not real prejudice, but his comments about minorities suggested  otherwise. A)real prejudiced B)really prejudiced C) really prejudice D) no change Choose the correct option from the answers given. 43)According to Rabbi Jerome M. Epstein,.
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  1.The two kinds of recording companies are the majors and the __________________. 2.Sirius and XM are examples of _________________ radio.     1.What usually happens to successful independent recording companies? A.They move into commercial radio. B.They are bought by one of the majors. C.They burn out. D.They move to Canada. 2.What innovation gave recording artists control over their.
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  1.How did electricity change the way Americans consumed mass media? 2.How is media becoming democratized?     ___ 1. Today, interpersonal communication depends on technology. ___  2. A halftone divides a photograph into a microscopic grid. ___ 3.  Telephone and television signals were uplinked to Telstar. ___ 4.  Fiber?optic cables carry light at 20,000 miles per second. ___.
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  4.What do John McQuaid, Carl Bernstein, and Ida Tarbell have in common? A.investigative reporting B.Watergate C.blogging D.live news reporting       1.John Peter Zenger was convicted of writing stories critical of the crown. 2.James Gordon Bennett was the first newspaper publisher to organize the newsroom around beats so he could be the first with the news. 3.Complete objectivity.
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  41)Anita?s piano was __________ by Mr. Chaffey. A) finely tuned B) fine tuned C) fine tune 42)We felt badly because the tour had not been running smoothly in spite of all our AB well?intentioned efforts. C A)bad B)smooth C)well intention D)no change Choose the correct option from the answers given. 43)The Mayors of several small cities met with Governor Polk.
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  1.Gannet was the largest newspaper ______________ in the 1900s. 2.The Supreme Court decided in the _________________ libel case that news media could have generous leeway in reporting public issues. 3.Investigative reporting is also called ____________________. 4.A person who can read but doesn’t is ___________________.     1.What did Ben Franklin’s and Ben Day’s newspapers have in.
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  1) When Percival Lowell an early twentieth?century American astronomer observed Mars through a telescope, he thought he saw a vast network of canals. A)[an early twentieth?century American astronomer] B)(an early twentieth?century American astronomer) C)πan early twentieth?century American astronomerπ 2) He hypothesized that Mars had the following features in common with Earth water, vegetation, and.
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  21)A brilliant scientist with many remarkable achievements in her field. Dr. Farakis is this year?s recipient of the Nobel Prize for Biology. A) field Dr. Farakis B) field; Dr. Farakis C)field, Dr. Farakis D)no change 22)Ted walked the entire length of the world?s largest shopping mall, after he reached its end, he still couldn?t.
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1.Before browsers, subscription?based services like AOL provided walled?garden access to the Internet. 2.Both texting and tweeting can be done on a computer. 3.eBay is an example of an auction site. 4.Multi?user dungeons were the first online games with a mass media message.   1.Video games sponsored by an advertiser are called ___________________. 2.________________ is the digital.
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  1) The Endangered Species Act was signed by Pres. Nixon in 1973. A)President B)nineteen seventy?three C)no change 2) In that year, there were 109 names on the list of endangered species. A) yr. B)one hundred and nine C)no change 3) Now the total is over 900. A) tot. B) nine hundred C) no change 4) 3,700 of the nation?s.
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