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___  1. The powerful effects theory and the third?person effect

___  1. The powerful effects theory and the third?person effect theory have been proven to be true in American society. ___  2. When media change their products, lifestyle changes follow. ___  3. Television eased the breakdown of traditional social institutional barriers. ___  4. Television has replaced much of the socializing influence that used.
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___  1. The powerful effects theory and the third?person effect
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6.What step in the diffusion of innovations involves the mass

  6.What step in the diffusion of innovations involves the mass media? A.interest C.evaluation B.awareness D.all of the above   7.The theory that media?depicted violence contributes to, but doesn’t trigger, real?life violence is the A.catalytic theory. B.Bobo doll theory. C.aggressive stimulation theory. D.motivational message theory.   1.Explain how media violence can be seen as positive or negative. Showing violence in the media.
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6.What step in the diffusion of innovations involves the mass
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7.How did moviehouse chains adapt to decreasing ticket sales in

    7.How did moviehouse chains adapt to decreasing ticket sales in the 1970s? A.They built multi?plex theaters in the suburbs. B.They added arthouse movie theaters. C.They started merchandise tie?ins. D.all of the above 8.CBS Television established itself with soap operas and radio reporting by A.Roone Arledge C.David Sarnoff B.Edward R. Murrow D.Barry Diller         1.More movies are imported than.
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7.How did moviehouse chains adapt to decreasing ticket sales in
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1. Public relations ________.  A) a form of propaganda B) also

  1. Public relations ________.  A) is a form of propaganda B) is also known as "free advertising"  C) involves two-way communication D)All of the above. E)None of the above.   2.Which of the following is/are essential to any comprehensive definition of public relations?  A) Public relations is a management function. B)Public relations is a planned activity. C)Public.
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1. Public relations ________.  A) a form of propaganda B) also
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21.The use of public relations strategies and tactics to foster

    21.The use of public relations strategies and tactics to foster and enhance the shared interests and values of an organization and the publics important to its success is known as ________. A)marketing B)relationship management C)advertising D)human relations E)integrated marketing communications 22.Honeywell International’s decision to create a child-abduction prevention program  _____. A) was out of a desire.
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21.The use of public relations strategies and tactics to foster
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1.A songwriter can sell, lease, or give away his intellectual

1.A songwriter can sell, lease, or give away his intellectual property. 2.Eugene Debs was jailed for making an antiwar speech during WWI. 3.The Brandenburg decision expanded First Amendment protection of free expression by defining the Incitement Standard. 4.The right of fair comment and criticism does not include a performer’s private life.     1.The theft of.
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1.A songwriter can sell, lease, or give away his intellectual
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1.Different media operations that make different promises to readers or

  1.Different media operations that make different promises to readers or viewers are held to the same ethical standards. 2.The Golden Mean advocates moderation. 3.Media deontologists rely on ethics codes written by organizations they trust. 4.Newspapers have traditionally come down hard on reporters who “borrow” from other sources. 5.Egalitarianism gives everyone an equal hearing and.
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1.Different media operations that make different promises to readers or
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9.The Federal Communications Act of 1934 set up laws to

  9.The Federal Communications Act of 1934 set up laws to regulate radio and television. 10.David Sarnoff built the NBC radio network for RCA before he moved into television.   11.HBO, ESPN and WTBS are broadcast stations. 12.It’s legal for one company to own both over?air networks and cable networks.   1.What innovation did I Love Lucy.
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9.The Federal Communications Act of 1934 set up laws to
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6.When David Ogilvy said, “Give your product a first?class ticket

  6.When David Ogilvy said, “Give your product a first?class ticket through life,” he was developing a A.store brand. B.brand image. C.lowest common denominator. D.unique selling proposition. 7.Barrages, bunching and trailing are examples of A.redundancy. B.testimonials. D.branding. 8.Buzz advertising is A.anti big company. B.peer?initiated.C.word of mouth. D.product placement. 9.What do infomercials and ’zines have in common? A.They are produced by companies to sell.
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6.When David Ogilvy said, “Give your product a first?class ticket
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1.A writer can never assign his intellectual property to someone

      1.A writer can never assign his intellectual property to someone else. 2.In both the Schenck and Pentagon Papers cases, the Supreme Court ruled that national security was more important than the people’s right to know. 3.The Fighting Words Doctrine says that preventing a riot is justification for halting someone’s freedom of speech. 4.Judge.
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1.A writer can never assign his intellectual property to someone
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1.The media’s role in an authoritarian society subservience to government. 2.Libertarians

1.The media’s role in an authoritarian society is subservience to government. 2.Libertarians believe that if people continually reassess their values in the marketplace of ideas, they can then choose the best ones. 3.Iran blocks signals from media sources and hires bloggers to spread the government’s message. 4.Restrictions on Chinese media include censoring political.
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1.The media’s role in an authoritarian society subservience to government. 2.Libertarians
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1.Harris and Pew focus researching television audiences. 2.A poll that shows

1.Harris and Pew focus on researching television audiences. 2.A poll that shows two candidates running 62 to 38 percent with a 5 percent margin of error has a high probability of being inaccurate. 3.Diaries and People Meters are used to track television viewership. 4.Nielsen only measures broadcast audiences.   1.The Audit Bureau of Circulation checks.
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1.Harris and Pew focus researching television audiences. 2.A poll that shows
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4.The Hutchins Commission advocated for __________________ responsibility. 5.Passing off someone else’s

  4.The Hutchins Commission advocated for __________________ responsibility. 5.Passing off someone else’s creative work as your own is _________________. 6.Experiments in media portrayals of people and issues that used approaches like fiction?writing techniques is called ________________ journalism.   6.The ethical choice made by people who believe all the answers are in the rules is A.canonical. B.utilitarian.C.prescriptive. D.pragmatic. 7.Modern journalistic.
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4.The Hutchins Commission advocated for __________________ responsibility. 5.Passing off someone else’s
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4.What do John McQuaid, Carl Bernstein, and Ida Tarbell have

  4.What do John McQuaid, Carl Bernstein, and Ida Tarbell have in common? A.investigative reporting B.Watergate C.blogging D.live news reporting       1.John Peter Zenger was convicted of writing stories critical of the crown. 2.James Gordon Bennett was the first newspaper publisher to organize the newsroom around beats so he could be the first with the news. 3.Complete objectivity.
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4.What do John McQuaid, Carl Bernstein, and Ida Tarbell have
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3.Movie versions of books ___________________ adaptations. 1.When you attend a concert

  3.Movie versions of books are ___________________ adaptations.   1.When you attend a concert you are attending a A.crossover performance. B.mediated performance. 2.Rhythm and blues emerged from A.black music. B.hillbilly music.C.rock ‘n’ roll. D.folk music. 3.The First Amendment protects A.pornography and obscenity. B.pornography. C.obscenity. D.none of the above. 4.The U.S. Supreme Court ruled that during the times when children are likely to.
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3.Movie versions of books ___________________ adaptations. 1.When you attend a concert
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1.Audiences felt cheated when they saw the first narrative films

1.Audiences felt cheated when they saw the first narrative films that used close?up shots. 2.Michael Moore uses his films to persuade people to his point of view. 3.Control of the U.S. movie industry was spread among many companies in the 1920s. 4.The term ‘theme park’ was coined to describe Walt Disney’s amusement park which.
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1.Audiences felt cheated when they saw the first narrative films
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1.Eavesdropping the bus one way to do audience research. 2.For any

      1.Eavesdropping on the bus is one way to do audience research. 2.For any location, a good sample will interview every 1,758th person. 3.The extrapolation of data by the ratings industry is important to advertisers. 4.The Broadcast Ratings Council accredits ratings companies but cannot audit their reports. 5.The flush factor and zipping describe an audience’s.
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1.Eavesdropping the bus one way to do audience research. 2.For any
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1.Pre?publication censorship more practical than post?publication censorship. 2.Sheikh Hammad bin Khalifa

      1.Pre?publication censorship is more practical than post?publication censorship. 2.Sheikh Hammad bin Khalifa put up the money to found Al?Jazeera. 3.The news on Al?Jazeera follows a totalitarian tradition. 4.Dubai is transforming itself into a tourist magnet and a movie and television production hot spot. 5.The Beautiful Virgins is derided by militant imams as sacrilege. 6.Al?Qaeda has.
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1.Pre?publication censorship more practical than post?publication censorship. 2.Sheikh Hammad bin Khalifa
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3.Deontological ethics includes the theories of A.divine command, libertarianism, and situational. B.categorical

  3.Deontological ethics includes the theories of A.divine command, libertarianism, and situational. B.categorical imperative, situational, and divine right of kings. C.egalitarianism, secular command, and categorical imperative. D.libertarianism, divine right of kings, and categorical imperative.     1.The American Society of Newspaper Editors adopted the Canons of Journalism in 1990. 2.The audience brings different ethics expectations to different media messages. 3.Aristotle.
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3.Deontological ethics includes the theories of A.divine command, libertarianism, and situational. B.categorical
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1.Who used the theory of social Darwinism to justify their

    1.Who used the theory of social Darwinism to justify their practices? A.populists B.industry leaders 2.Puffery is equivalent to A. exaggerated claims. B. fine pastries.C. D.whipping up opposition. muckraking. 3.What do George Creel and Elmer Davis have in common? A.They headed government public relations agencies. B.They used public relations on a giant scale. C.They were both journalists. D.All of the.
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1.Who used the theory of social Darwinism to justify their
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1.Marc Andreeson designed the first __________________ software and called it

  1.Marc Andreeson designed the first __________________ software and called it Netscape. 2.Jeff Bezos founded ___________________.   1.What two tools are essential to using the Internet? A.Netscape and Explorer B.walled gardens and AOL C.browsers and search engines D.advertising and email 2.How do search engines make money? A.They carry advertising. B.They do targeted searches. C.They have expanded overseas. D.They offer email services. 3.What do texting.
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1.Marc Andreeson designed the first __________________ software and called it
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___  1. Entertainment includes literature, sports, sex and music. ___  2.

      ___  1. Entertainment includes literature, sports, sex and music. ___  2. Media does not transform a performance. ___  3. Poetry and fascist are both genres of literature. ___  4. Politicians often use music to inspire voters. ___  5. Movies based on games don’t make much money. ___  6. It’s been proven that games like Grand.
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___  1. Entertainment includes literature, sports, sex and music. ___  2.
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11.The execution phase of the public relations process known as

    11.The execution phase of the public relations process is known as ________. A)communication B)propaganda C)evaluation D)research E)planning   12.Decision-making based on research is known as a ________ approach. A)theoretical B)heuristic C)experiential D)cognitive E)foolhardy   13.________ is one of the four steps in the public relations process. A)Publicity B)Planning C)Promotion D)Programming E)Propaganda 14.Among the flaws in the traditional four-step model of public relations is/are that it ________. A)implies a process where one.
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11.The execution phase of the public relations process known as
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1.The space left in a newspaper after all the ads

  1.The space left in a newspaper after all the ads have been placed on pages is called the ________________    _________________. 2.Many web  news sites, called ____________________ sites, get their news from elsewhere.   1.The Alien and Sedition acts prohibited A.illegal immigration to the colonies. B.criticism of the royal governor. C.Scandalous statements about the government. D.Opposition to the.
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1.The space left in a newspaper after all the ads
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7.Perry Mason and Mary Tyler Moore examples of television’s A.common themes.

  7.Perry Mason and Mary Tyler Moore are examples of television’s A.common themes. C.cultural role. B.educational potential. D. all the above 8.What is the drawback to time?shifting, TiVo and video on demand for advertisers? A.Timeliness of ads is lost. B.People don’t have to own a television to watch shows. C.On?demand movies have drained audiences. D.all of the above 9.Newton.
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7.Perry Mason and Mary Tyler Moore examples of television’s A.common themes.
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1.After the 1948 presidential election, George Gallup switched his polling

  1.After the 1948 presidential election, George Gallup switched his polling technique to A. B.quota sampling. probability sampling.C. D.public opinion sampling. a target sample size. 2.What is the magic sample size for many surveys to have a 95 percent chance of having less than a 5 percent margin of error? A.1,384 B.2,100 C.384 D.7 percent of the.
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1.After the 1948 presidential election, George Gallup switched his polling
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8.The statement, “For most children, under most conditions, most television

  8.The statement, “For most children, under most conditions, most television is probably neither particularly harmful nor particularly beneficial,” exemplifies the catalytic theory. 9.The Violence Assessment Monitoring Project found that distressing human violence was less prevalent than previous studies had shown.     1.The hypodermic needles model is also called the _________________ model. 2.Elisabeth Noelle?Neumann’s theory.
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8.The statement, “For most children, under most conditions, most television
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___  1. Benjamin Harris published the first U.S. newspaper in

___  1. Benjamin Harris published the first U.S. newspaper in 1690. ___  2. Lightning news traveled via telegraph during the Civil War. ___  3. The media want to have unbiased reporting because it makes economic sense. ___  4. Rachel Maddow is a leading political commentator on Fox News. ___  5. Journalists are often blamed.
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___  1. Benjamin Harris published the first U.S. newspaper in
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1.Institutions may interact with many different publics. 2.Ivy Lee proved to

      1.Institutions may interact with many different publics. 2.Ivy Lee proved to the railroads that secrecy about policies and business practices was best. 3.Giving decision?making responsibility to the public relations job at a company is wise. 4.Public relations companies that conduct their own polls are considered disreputable. 5.The Tylenol crisis is a bad example of.
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1.Institutions may interact with many different publics. 2.Ivy Lee proved to
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10.What the advantage of game ads? A.Messages can change instantly.

  10.What is the advantage of game ads? A.Messages can change instantly. B.Women 18 and older play games. C.              Games take months to develop. D.              all of the above 11.A factor used by advertisers to evaluate the effectiveness of an ad is A.ABC. C.PAC. B.CPM. D.all of the above. 12.An internet ad intended for the.
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10.What the advantage of game ads? A.Messages can change instantly.
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1.Moving a foreign issue onto the national agenda by covering

  1.Moving a foreign issue onto the national agenda by covering it on television is called the ____________________ Effect. 2.A ___________________ is a disclosure of confidential or classified information by a person who doesn’t want to be identified as the source.   1.The fourth estate in medieval power structure was the A.noble. C.press. B.clerical. D.common. 2.In the.
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1.Moving a foreign issue onto the national agenda by covering
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1.The linking of the Columbine High School massacre to a

  1.The linking of the Columbine High School massacre to a movie is called A.stereotyping. C.socialization. B.role modeling. D.cognitive dissonance. 2.Ernest Dichter created ads for cars based on A.Sigmund Freud’s research. B.his own motivational research. C.subconscious appeals. D.all of the above. 3.The 1960 Bobo doll studies done by Albert Bandura seemed to substantiate the A.cathartic effect theory. B.subliminal message theory. C.aggressive stimulation.
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1.The linking of the Columbine High School massacre to a
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6.With product placement, a company pays to have its product

  6.With product placement, a company pays to have its product written into the script of a television show. 7.Ad clutter may be alleviated by demassification.     1.In a(n) ____________________ contract, an agency earns expenses, a negotiated markup, and something extra if the ad campaign succeeds. 2.CPM is short for cost per __________________. 3.Google pays a.
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6.With product placement, a company pays to have its product
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1.The FCC requires radio and television stations to carry a

      1.The FCC requires radio and television stations to carry a response from the opposition party immediately after political broadcasts. 2.Studies support the argument that the media are politically biased. 3.Helen Thomas has criticized the Washington press corps for being too tough on the president. 4.Providing too much information during the Persian Gulf buildup.
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1.The FCC requires radio and television stations to carry a
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2.In 1598 King James VII of Scotland argued for A.executions

  2.In 1598 King James VII of Scotland argued for A.executions of press people. B.the use of propaganda. C.the divine right of kings. D.all of the above 3.John Milton argued for free expression of ideas, called A.the marketplace of ideas. B.authoritarianism. C.natural rights. D.none of the above. 4.The Chinese government censors Internet use with a A.law.C.proclamation. B.firewall.D. all of the above. 5.The.
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2.In 1598 King James VII of Scotland argued for A.executions
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7.Pierre Omidyar created A.Twitter. C.eBay. B.YouTube. D. MySpace. 8.You create your own avatar

  7.Pierre Omidyar created A.Twitter. C.eBay. B.YouTube. D. MySpace. 8.You create your own avatar when you play A.Metabrain. C.advergames. B.Second Life. D. Sim City.     1.Search engines take snapshots of web pages. 2.The U.S. military created the first email network. 3.Twitter discussions cannot include links to other material. 4.Video sharing is a form of social networking. 5.Authoritarian governments welcome the opportunity for.
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7.Pierre Omidyar created A.Twitter. C.eBay. B.YouTube. D. MySpace. 8.You create your own avatar
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11.Section 215 of the Patriot Act enables federal agents to

  11.Section 215 of the Patriot Act enables federal agents to go to bookstores or libraries and find out what people have been reading. 12.A presidential candidate who sues a columnist for libel will probably win his case.   1.A person’s creative work is considered his ____________________ property. 2.In the Near v. Minnesota case, the.
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11.Section 215 of the Patriot Act enables federal agents to
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1.Advertising has a role in both rich and poor societies. 2.Advertising

1.Advertising has a role in both rich and poor societies. 2.Advertising is one?sided communication. 3.Jeep is a brand name for four?wheel?drive vehicles. 4.Ads that are creative outsell hardsell ads.   1.Wayland Ayer founded the first ad ________________. 2.Kraft Foods’ online game is an example of a(n) _____________________. 3.__________________ is used to distinguish products from the LCD clamor. 4.Viral.
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1.Advertising has a role in both rich and poor societies. 2.Advertising
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1.The First Amendment led to the press being called the

1.The First Amendment led to the press being called the third branch of government. 2.The FCC no longer requires that stations adhere to the fairness doctrine. 3.Congress passed a law that regulates Internet indecency. 4.The ability of the press to tell people what to think is called agenda?setting. 5.Watergate coverage is an example of.
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1.The First Amendment led to the press being called the
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1.An on?site audience needed for an authentic performance. 2.Elvis Presley put

1.An on?site audience is needed for an authentic performance. 2.Elvis Presley put a white face on the previously all?black rock ‘n’ roll. 3.Elitists favor low?brow art. 4.Susan Sontag posited that popular entertainment and art could raise serious issues.     1.Literature is adapted to new media with movies, radio and _________________. 2.Storytelling, sports and music are entertainment.
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1.An on?site audience needed for an authentic performance. 2.Elvis Presley put
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1.What the five elements that essential to any definition of

  1.What are the five elements that are essential to any definition of public relations?   2.How do heuristic and theoretical problem solving differ?   3.What are the four qualities that distinguish a profession from a trade?   4.What is the reflective paradigm, and how does it differ from other models of public relations? 5.What are the four.
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1.What the five elements that essential to any definition of
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___  1. When a company practices enlightened self?interest, the public

___  1. When a company practices enlightened self?interest, the public perceives it as an unfriendly, industrial giant. ___  2. The democratic ideal of public relations creates a dialogue on issues. ___  3. A public relations service is to groom industry executives to go on talk shows. ___  4. Wal?Mart has good media relations.
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___  1. When a company practices enlightened self?interest, the public
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1.Before browsers, subscription?based services like AOL provided walled?garden access to

1.Before browsers, subscription?based services like AOL provided walled?garden access to the Internet. 2.Both texting and tweeting can be done on a computer. 3.eBay is an example of an auction site. 4.Multi?user dungeons were the first online games with a mass media message.   1.Video games sponsored by an advertiser are called ___________________. 2.________________ is the digital.
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1.Before browsers, subscription?based services like AOL provided walled?garden access to
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