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Study Resources (Art And Architechture)

  6.You should break any of the guidelines in the textbook for writing for the ear when doing so will assist the listener. 7.Even when document distribution is delegated to others, the writer should double-check to make certain it has been successfully accomplished. 8.Macroediting involves a sentence-by-sentence double-check of accuracy, spelling, grammar, and.
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  1.Podcasting is a social medium. 2.Changes in technology require changes in values. 3.Information on the Internet is not always reliable. 4.The Internet generally is a form of passive communication. 5.The growth of social media has led to the growth of another phenomenon, the citizen journalist. 1.What does convergence of media mean, and what are the.
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  1.According to Census Bureau estimates, what will be the largest minority group in the United States in 2020? A)Native Americans B)Hispanics/Latinos C)new immigrants from non-European nations D)Asian/Pacific Islanders E)Black Americans 2.A public in public relations is defined as ________.  A) any group of people with more than one member B)any organized special interest group C)any group in which.
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  1.What are the major social trends that have influenced the development of public relations? 2.What is the most important event in the development of public relations in the United States? 3.How did the Committee for Public Information influence the growth of public relations? 4.Why is Edward L. Bernays most often credited as.
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  1.Which of these individuals is generally credited with being "the father of public relations"? A)George Creel B)Edward L. Bernays C)Ivy Ledbetter Lee D)George V.S. Michaelis E)Ron Zeigler 2.Edward Bernays gets more credit for being the "father of public relations" than Ivy Ledbetter Lee because ________. A)Lee worked for the Nazi sympathizers; Bernays did not B)Bernays introduced the concepts.
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  1.What is difference between controlled and uncontrolled media? 2.What is a third-party endorsement? 3.What is an annual report? 4.What is the difference between an intranet and an extranet? 5.Why are news releases considered among the most misused documents in public relations?  1.              Messages and channels can both be considered tactics. 2.Actualities are sound bites for.
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  11.The research technique that determines whether an organization's communications are consistent with its stated goals and objectives is known as ________. A)goals analysis B)focus groups C)a communication audit D)problem/opportunity identification E)the Potter Box 12.The process of identifying emerging issues and developing a response before they have a significant influence upon an organization is known as ________. A)primary.
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  1.What are the arguments for and against the licensing of public relations practitioners?   2.Why does public relations play an important role in democratic societies?   3.What benefits, if any, does Honeywell receive from the Got 2B Safe! program?   4.Is there any merit to AIG’s claim that some of the apparently lavish activities in which.
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  3.Describe the process of communication as well as some of the factors that can cause communication to break down. 4.When the Department of Homeland Security created a color-coded system to prepare government officials and the public against terrorist attacks, what did it do right and what did it do wrong?  5.Can and.
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  1.The process of acting on our values is known as ________. A)ethics B)pathos C)religion D)logos E)goodness 2.The Ten Commandments is an example of ________. A)an organizational ethics code B)a societal ethics code C)a personal ethics codes D)a really, really long movie E)a professional ethics code 3.The PRSA Member Code of Ethics is example of ________ ethics code. A)an organizational B)a societal C)a personal D)a professional E)a voluntary 4.Truett.
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  11.Which of the following statement(s) is/are true?  A) There are more men online than women. B)Men and women use the Internet differently. C)Women go on line more frequently than men. D)All of the above. E)None of the above. 12.Viral marketing proved to be an effective tactic ________. A)following the SARS outbreak in Canada in 2003 B)with the.
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  1.A public relations plan developed and executed for a single, one-time purpose is called ________.  A) a standing plan B)a logistical plan C)an ad hoc plan D)a flexible plan E)a contingency plan 2.A public relations plan that contains strategies for dealing with a situation that may arise is called ________. A)a standing plan B)a logistical plan C)an ad.
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  3.In what ways has the introduction of digital communications technology influenced the practice of public relations? 4.How do changes in technology affect the practice of values-driven public relations? 5.What are the benefits and risks of having individuals self-publish?     .
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  11.________ is the idea that a society functions at its best when organizations act as citizens who seek the common good. A)Transparency B)Fully functioning society theory C)Cultural relativism D)Ethical Imperialism E)Utilitarianism 12.In the wake of the economic recession of 2008 and the accompanying financial scandals, business executives and public relations practitioners recommended that corporations should  ________. A)build.
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  1.What are the three basic categories of public relations plans? 2.What are the six reasons cited in the textbook as to why we should plan? 3.What are the five elements considered when completing a brainstorming grid?  4.In the PRSA planning grid, what does the acronym PIPP stand for?  5.              What are the.
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  3.How are ad hoc plans, standing plans, and contingency plans different from one another? How are they similar? 4.Why do we plan, and what are the qualities that comprise a good public relations plan?5.              Why are measurable objectives important to the evaluation phase of the public relations process? What are the.
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  11.As a general rule, the news media in the United States ________. A)do not reflect the cultural diversity of their communities B)require government licenses to cover the news C)have done a good job of incorporating women and minorities into management D)must publish or broadcast all news releases that are given to them E)are a secondary,.
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  1.Immanuel Kant defined the categorical imperative as doing the greatest good for the greatest number of people. 2.Doing something illegal also means that you are doing something unethical. 3.Short-term thinking can challenge ethical behavior. 4.Veil of ignorance refers to a process in which someone applies objectivity and empathy to ethical decision-making. 5.The.
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  1.Public relations practitioners commonly employ which five research methods? 2.What questions should one ask when developing a research strategy? 3.What is a sample, and what is meant when a sample is said to be representative? 4.What is feedback research? Cite some examples. 5.What are the four major categories of public relations research?     .
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  11.The completion of tactics helps to fulfill measurable ________. A)goals B)focus groups C)tactics D)audits E)objectives 12.The most speculative phase of the planning process is known as ________. A)goals B)brainstorming C)tactics D)building consensus E)objectives 13.PIPP, POST, and TASC are acronyms associated with ________. A)evaluative research B)goal setting   C) team building D)a planning grid E)a situation analysis 14.An accurate and unbiased description of the reasons why it has.
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  11.According to Professor David Dozier, persons who make policy decision and take responsibility for the success or failure of public relations programs are known as public relations ________.  A) professionals B)technicians C)specialists D)managers E)practitioners 12.According to Professor David Dozier, persons whose primary role is to prepare communications that help execute public relations policies created by.
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  1.In a public relations context, define the term public. 2.What is the difference between a traditional and nontraditional public? 3.What is the difference between a primary and a secondary public? 4.What is an intervening public? 5.What is the difference between demographic data and psychographic data.     .
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  1.Of the five broad categories of public relations jobs, this category offers the greatest number and variety of jobs. A) corporations B)nonprofit organizations and trade associations C)governments D)public relations agencies E)independent public relations consultancies 2.When public relations practitioners seek to maintain or improve relations with local environmental interest groups, they are engaged in ________. A)employee relations B)media.
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  11.The First Amendment is important to public relations because it ________. A)guarantees the right to vote B)created the concept of disclosure laws C)limits the amount of federal money that can be used to pay a publicity expert D)included the "Declaration of Principles" E)established the right to free expression 12.Thomas Paine ________. A)was the first licensed public relations.
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  1.The total number of federal government employees is gradually declining. 2.B2B means "back to business." 3.The age group of 55 to 64 engages in more consumer spending than any other age group in the U.S. 4.Among U.S. consumers, people of Asian ancestry have a higher average of consumer spending than any other ethnic.
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  4.When writing a survey questionnaire, what are some considerations when it comes to wording questions? What are some of the logistical concerns? 5.What is the difference between probability sampling and nonprobability sampling? What is the advantage of probability sampling? Is nonprobability sampling without value?     .
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  1.What does the critical-thinking acronym COGS stand for? 2.What are the four questions of Aristotelian causal analysis? 3.What is the difference between microediting and macroediting? 4.Who is in charge of the approval stage of the writing process? 5.What is the inverted pyramid?     .
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  11.According to Abraham Maslow, ________ is/are the most basic order of needs people have.  A) acceptance B)self-esteem C)self-actualization D)safety needs E)physiological needs 12.Under Maslow's Hierarchy of Needs, the need for secure and orderly surroundings is known as ________. A)acceptance B)self-esteem C)self-actualization D)safety needs E)physiological needs 13.The purpose of Monroe's Motivated Sequence is to ________. A)study the evolution of public opinion B)build persuasive messages.
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  1.Public relations plans that are developed and executed for a single, one-time purpose are called contingency plans. 2.Tactics are the specific actions called for in a public relations plan. 3.Public relations planning aids the effective management of resources. 4.Recent research suggests that public relations plans rarely result in dramatic or rapid behavior changes. 5.Strategies.
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  1.What are the elements of the communication model used in this text? 2.What are the three kinds of persuasive appeals identified by Aristotle? 3.From lowest (most basic) to highest, what is the order of needs identified in Maslow's Hierarchy of needs? 4.What is the Agenda Setting Hypothesis, and what is its implication for.
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  1.It has been stated that in most corporations, public relations jobs focus upon specific publics. Who are these publics, and why are they important to the success of corporations? 2.What are the major benefits and risks in working as an independent public relations consultant?  The major benefit is, of course, the.
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  1.Public relations tactics can involve the use of ________. A) messages and channels  B) controlled media C)uncontrolled media D)All of the above E)None of the above 2.Special events are ________. A)planned B)short-term  C) unplanned D)A and B E)B and C 3.An extranet is ________. A)an organization's controlled access website for external publics B)a controlled-access website for an organization's employees C)a controlled-access website for.
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  1.This element of the communication model can take physical and intangible forms, both of which can inhibit communication from occurring. A)message B)source C)noise D)receiver E)channel 2.This element of the communication model represents the content of communication.  A) message B)source C)noise D)receiver E)channel 3.This element of the communication model is where the communication originates.  A) message B)source C)noise D)receiver E)channel 4.This element of the communication.
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  1.What are the benefits and risks of conducting a news conference? 2.What are the key factors that a practitioner must consider when executing tactics? 3.What are examples of social media tactics? 4.What are the advantages and disadvantages between controlled media and uncontrolled media?  5.              Why is employee relations important? What are some of.
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  11.A person who represents the interests of someone else in an attempt to influence the actions of government is called ________. A)a lobbyist B)a political operative C)a special interest D)a flack E)a front 12.Media kits can include ________. A) news releases   B) fact sheets C)backgrounders D)B and C E)All of the above 13.The difference between a media advisory and a news.
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  1.The largest number of public relations jobs is found in public relations agencies. 2.On average, the highest-paying jobs in public relations are in corporation relations. 289 3.On average, the lowest-paying jobs in public relations are in government relations. 4.A public relations practitioner can be both a technician and a manager. 5.Practitioners fulfill a boundary-spanning role.
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  1.The ideal number of focus group participants is 16. 2.Communication audits are also known as focus groups. 3.A census of your hometown is a representative sample of your hometown. 4.One of the most common forms of public relations research is the use of focus groups. 5.Weighted media cost (WMC) gives practitioners a monetary value.
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  3.What is resource dependency theory, and how does it help explain modern public relations? 4.What is the difference between a traditional and nontraditional public? Can a nontraditional public become a traditional public? 5.What differences separate latent, aware, and active publics??     .
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  1.What are the five employment settings in which public relations exists? 2.What are the differences between a public relations manager and a public relations technician?  Public relations managers solve problems, advise other managers, and take responsibility for the success of failure of public relations programs. They are often found in organizations.
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  11.Writing something for use in broadcast media is different from writing something for print media because ________. A)broadcasters want snappy copy B)broadcasters reach a bigger audience C)the broadcast audience is more attentive D)it is more expensive E)the broadcast audience usually gets only one chance to understand the message 12.Writing for the web is different from writing.
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  1. The I in IDEA stands for _____. A)innovation B)idea generation C)issues D)imagination E)imagery 2.The E in IDEA stands for _____. A)expression B)energy C)economy D)editing E)ergonomics 3.The D in IDEA stands for _____. A)dissemination B)domination  C) dimensions D)delivery E)dynamic 4.The A in IDEA stands for _____. A)argument B)action C)arrangement D)augmentation E)anything you want it to be 5.Platonic dialectic includes _____. A)specifying the goal B)defining terms C)analyzing D)A and C E)All of the above 6.The goal-oriented, objective, comprehensive, systematic mental.
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  1.Which of the following is not considered a secondary research source? A)focus group interviews B)government documents C)organization records D)trade association statistics E)the Lexis-Nexis computer database 2.A communication audit ________. A)is a cost-benefit analysis of communication B)uses survey research to determine audience attitudes C)uses personal interviews to determine the attitudes and needs of a target public D)determines whether communications are consistent.
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  1.A major factor in Barack Obama’s successful 2008 presidential campaign was the candidate’s effective use of ________.  A) news releases B)television advertising C)social media D)campaign posters E)radio talk shows 2.Which of the following statements is not true? A)The selection of message and medium is tied to the communicator's values. B)Values are linked to changes in technology. C)Advanced technology.
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