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11) A blockbuster movie shown television would be considered A) authentic

    11) A blockbuster movie shown on television would be considered A) authentic performance. B) mediated performance. C)artistic performance. D)recorded performance.   12) Special adjustments made to ensure that the message of a performance will be effectively delivered by mass media transform the performance into A) an authentic performance. B)a live-on-tape performance. C)a mediated message. D)a pre-recorded message.   13) Which came.
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11) A blockbuster movie shown television would be considered A) authentic
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31)Newspaper publisher Joseph Pulitzer fueled audience interest in sports after

    31)Newspaper publisher Joseph Pulitzer fueled audience interest in sports after organizing the first separate sports department in his New York World in the 1880s.   32)The first play-by-play broadcast of a baseball game took place in 1943.   33)Henry Luce, the publisher of Time and Life, created Sports Illustrated in 1954.   34) Television has shaped.
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31)Newspaper publisher Joseph Pulitzer fueled audience interest in sports after
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31)The media staff who exercise their news judgment to determine

  31)The media staff who exercise their news judgment to determine what stories will be reported and how they will be presented are called __________.   32)The Huffington Post is an example of a news  _________ site.   33)If television is considered a “ten-foot medium,” a handheld mobile device such as a smart phone would.
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31)The media staff who exercise their news judgment to determine
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31)The penny papers shifted  the primary revenue stream for newspapers

  31)The penny papers shifted  the primary revenue stream for newspapers from advertising to subscriptions.   32)Benjamin Day is credited for inventing the telegraph.   33)Yellow journalism was so named because of the colored paper used to print cheap newspapers.    34)Joseph Pulitzer avoided stunt journalism because of his religious beliefs.   35)William Randolph Hearst built his reputation.
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31)The penny papers shifted  the primary revenue stream for newspapers
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Match each concept/entity the left with its best explanation or

  Match each concept/entity on the left with its best explanation or impact from the right column. 1)Block bookingA) Broke up a perceived media monopoly 2)Suspension of disbeliefB) Expanded broadcast licensing 3)Paramount decisionC) Fueled by cable, the Internet, and VOD 4)Vast wastelandD) Would have restricted docu-ganda 5)Docu-gandaE) Movie distribution strategy 6)Star systemF) Enhances the impact of movie-viewing 7)Federal.
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Match each concept/entity the left with its best explanation or
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1) When did entertainment evolve as part of human culture? A)with

1) When did entertainment evolve as part of human culture? A)with Gutenberg’s introduction of movable type B)with the introduction of the musical instrument C)when the Romans built Circus Maximus, which held 170,000 spectators D)before the emergence of written human history   2) The core categories of media entertainment remain A) sports and music. B)art and literature. C)storytelling and music. D)live.
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1) When did entertainment evolve as part of human culture? A)with
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21)Although Facebook continues to have many more users, __________ the

  21)Although Facebook continues to have many more users, __________ is the fastest growing social network platform.   22)In an Internet first, two presidential debates in 2008 were built around questions submitted on video to the __________ website.   23)The global auction site with almost 100 million active users who bought and sold almost $62.
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21)Although Facebook continues to have many more users, __________ the
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1)A study of reporting global warming by Jules and Maxwell

  1)A study of reporting on global warming by Jules and Maxwell Boykoff found that balanced reporting resulted in a small group of skeptics receiving little attention.   2)The best definition of news is anything that the media report.   3)A broad but very appropriate definition of news is any report about change.   4)By its nature,.
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1)A study of reporting global warming by Jules and Maxwell
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21)The __________ Commission the Freedom of the Press examined the

  21)The __________ Commission on the Freedom of the Press examined the way news was reported in the United States and recommended a new and better approach.   22)The most basic recommendation of the Hutchins Commission was that news should be presented in a meaningful __________ and not just as a set of.
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21)The __________ Commission the Freedom of the Press examined the
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21)Dreamworks began as a(n) __________ studio before being purchased by

  21)Dreamworks began as a(n) __________ studio before being purchased by Paramount in 2005.   22)A movie that tells a story is called a __________ film.   23)The Jazz Singer was the first movie to feature __________.   24)Movies such as Star Wars, The Abyss, and Avatar successfully used __________ to produce special effects for amazing scenes.   25)Films.
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21)Dreamworks began as a(n) __________ studio before being purchased by
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21) Sports as popular media content can be traced to 

    21) Sports as popular media content can be traced to  A) the founding of ESPN. B)the founding of Sports Illustrated. C)regular coverage in James Gordon Bennett’s New York Herald. D)ABC’s Wide World of Sports in 1961.   22 Celebrity coverage of sports began in 1910 with prize-fighter John L. Sullivan covering a title heavyweight fight.
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21) Sports as popular media content can be traced to 
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31) Seeking a middle-ground between fact-centric event coverage and trying

    31) Seeking a middle-ground between fact-centric event coverage and trying to provide context, The New York Times now labels stories with all of the following categories EXCEPT A) Appraisal. B)Manhattan Outlook. C)News Column. D)Review.   32) With its new approach that adds more perspective and context to traditional news coverage, the New York Times  has chosen.
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31) Seeking a middle-ground between fact-centric event coverage and trying
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41)When someone posts a message Twitter, it’s called a twit. 42)Passed

    41)When someone posts a message on Twitter, it’s called a twit.   42)Passed links, Twitter’s equivalent of footnotes, help recipients locate additional information or reference sources on the Internet.   43)Jack Dorsey developed Twitter from software he developed to dispatch taxis, couriers, and emergency services.   44)As evidenced by an educational conference during which participants were.
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41)When someone posts a message Twitter, it’s called a twit. 42)Passed
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1)In the days before cable television and the Internet, the

  1)In the days before cable television and the Internet, the primary media venue for celebrity coverage was celebrity __________.   2)_________ are broad thematic categories of media content.   3)Genres are clearest in __________ because the rules have been agreed upon.    4)The song “Born This Way” by __________ set a music industry record for.
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1)In the days before cable television and the Internet, the
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1)At the most basic level, __________ can be defined any

    1)At the most basic level, __________ can be defined is any report about change.   2)The nature of news always deals with some type of __________.   3)Factors that go into determining __________ include proximity, prominence, impact on society and the so-called gee-whiz factor.   4)__________ is the somewhat subjective standard journalists use in deciding which.
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1)At the most basic level, __________ can be defined any
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21) What period of journalism during the late 1800s was

    21) What period of journalism during the late 1800s was marked by sensationalism that often included untrue stories? A) Yellow Press B)Victorian Period C)Manifest Destiny D)Age of Expansion   22) One of the biggest circulation wars of the Yellow Journalism Era was between A) the Baltimore Sun and Benjamin Day’s New York Sun. B)Robert McCormick’s Chicago Tribune.
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21) What period of journalism during the late 1800s was
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1)Products pioneered by Apple have enabled people to more effectively

  1)Products pioneered by Apple have enabled people to more effectively and easily integrate their access to a number of different technologies into their daily lives.   2)Steve Jobs said Apple’s growing stream of iDevices was intended to provide a “digital hub” so consumers could enjoy a richer and more meaningful digital lifestyle.   3)Fortune.
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1)Products pioneered by Apple have enabled people to more effectively
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41) Amazon.com began by selling what items? A)music B)books C)movies D)magazines 42) What has been

    41) Amazon.com began by selling what items? A)music B)books C)movies D)magazines   42) What has been the impact of Amazon.com and the iTunes store on traditional music and book retailers? A)With increased exposure, sales at traditional retailers have increased. B)It has had negligible impact. C)Many traditional retailers have closed. D)An oversaturated market has substantially reduced prices.   43) Which company introduced the.
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41) Amazon.com began by selling what items? A)music B)books C)movies D)magazines 42) What has been
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51)Amazon.com was created to sell music online. 52)Kindle an e-book reader

    51)Amazon.com was created to sell music online.   52)Kindle is an e-book reader to which books can be downloaded.   53)Targeted marketing has made it easier for advertisers to find potential customers.   54)Behavioral targeting works best on Google.   55)Behavioral targeting is a more sophisticated approach to advertising and persuasion than targeted marketing because it’s more personally-focused.   56)The.
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51)Amazon.com was created to sell music online. 52)Kindle an e-book reader
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41)Newspaper stories written by unnamed reporters could be objective and

  41)Newspaper stories written by unnamed reporters could be objective and impersonal, but television and radio news stories reported by a live human being could not be impersonal.   42)Both the Bennett model of news and the Hutchins model have become obsolete due to technology-driven change, the proliferation of news sources, and audience.
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41)Newspaper stories written by unnamed reporters could be objective and
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31)Websites such as textnovel.com and quillpill.com which serve readers and

    31)Websites such as textnovel.com and quillpill.com which serve readers and writers actively promote the spread of cell phone novels.   32)The word “blog” is a shortened version of the phrase “web log.”   33)Blogs are NOT considered a mass medium.   34)User-generated content means Internet messages that originate with an individual to communicate directly with a.
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31)Websites such as textnovel.com and quillpill.com which serve readers and
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61)To one extent or another, all news organizations choose and

  61)To one extent or another, all news organizations choose and shape the news they report based on their perceptions of their audience.   62)Traditional newsroom values and ethics play a lesser role in news on the Internet.   63)The Drudge Report, which initially reported the Clinton-Lewinsky scandal, was created with millions of dollars from.
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61)To one extent or another, all news organizations choose and
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41) Movies produced by Hollywood’s studio system and the romance

    41) Movies produced by Hollywood’s studio system and the romance novels published by Harlequin are both examples of  A) elitist entertainment. B)authentic creation. C)production-line entertainment. D)media with high production values.   42) The term “pulp fiction” was first coined to denote  A) inexpensively produced short novels. B)magazines printed on slick paper. C)books printed on slick paper. D)cheap magazines.
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41) Movies produced by Hollywood’s studio system and the romance
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1) Looking to the future, Steve Jobs and Apple reinvented

1) Looking to the future, Steve Jobs and Apple reinvented foundering media industries that included all of the following EXCEPT A) home/office computers. B)mobile telephones. C)motion pictures. D)recorded music.   2) All of the following were introduced in the 21st century after Steve Jobs returned to Apple EXCEPT A)the iPhone. B)the iPod. C)iTunes D)Macintosh computers.   3) Steve Jobs subdivided the Information Revolution.
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1) Looking to the future, Steve Jobs and Apple reinvented
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Match each person in the left column with the appropriate

    Match each person in the left column with the appropriate accomplishment in the right column. 1)James Gordon BennettA) Offered content for all readers, not just the elite 2)William Randolph HearstB) Categorized media as being hot or cool 3)Benjamin DayC) Left-leaning political commentator 4)Joseph McCarthyD) Investigated the Watergate cover-up 5)Rachel MaddowE) Sensational, sometimes untrue journalism 6) Herbert.
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Match each person in the left column with the appropriate
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Match each media outlet or product the left with its

  Match each media outlet or product on the left with its best description from the right column. 1)UniversalA) First feature film with sound 2)I Love LucyB) Example of movie-television synergy 3)The Jazz SingerC) Joint project of five studios 4)The Black PirateD) Satellite programming for cable television operators 5)CNNE) Part of the Comcast conglomerate 6)ParamountF) Applied movie.
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Match each media outlet or product the left with its
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51)U.S. journalists, like mainstream American society, tend to favor U.S.

  51)U.S. journalists, like mainstream American society, tend to favor U.S. style democratic governments and capitalist economies.   52)Although U.S. journalists like stories about rugged individualists, they also want them to be individualists who act in moderation and don’t become extremists.   53)According to Herbert Gans, U.S. journalists’ commitment to social order is evident in.
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51)U.S. journalists, like mainstream American society, tend to favor U.S.
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31) A social networking site primarily used for posting photos

    31) A social networking site primarily used for posting photos is A) YouTube. B)Flickr. C)MySpace. D)My Photos.   32) Ashton Kutcher became the first person to attract 1 million followers on A) Facebook. B)Flickr. C)Yahoo. D)Twitter.   33) What did Steven Johnson cite regarding an educational conference during which participants were encouraged to post tweets that were displayed on a screen? A).
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31) A social networking site primarily used for posting photos
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41)Pornography protected by the First Amendment, but obscenity not. 42)The legal

    41)Pornography is protected by the First Amendment, but obscenity is not.   42)The legal basis for determining whether sexually explicit media content is obscene or not is the Miller standard.   43)The Miller Standard determines whether material can be broadcast when children might be able to hear or see it.   44)Government restrictions on sexual media.
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41)Pornography protected by the First Amendment, but obscenity not. 42)The legal
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11)Google and Yahoo were each developed by a team of

  11)Google and Yahoo were each developed by a team of two graduate students. They were different students in each case, but they all studied at __________ University.   12)David Filo and Jerry Lang created __________.   13)The economic collapse of most investments in Internet commerce and high-tech stocks in 2000 was called the __________.   14)In.
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11)Google and Yahoo were each developed by a team of
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71)Because of the Internet, many newsrooms have opened new bureaus

  71)Because of the Internet, many newsrooms have opened new bureaus in outlying areas.   72 The penchant for nonstop coverage of news has eroded quality.   73)The decision to not report on the actions of drug cartels made by fearful news executives in Mexico and other locations is a journalistic failure and amounts to.
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71)Because of the Internet, many newsrooms have opened new bureaus
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11)Using the Bennett model of news, opinions were permitted in

  11)Using the Bennett model of news, opinions were permitted in newspapers but they were kept separate from the news and included in the __________ sections.   12)In the Bennett model of news, __________ which named the author of a news story were rarely used. It was another way to keep the reporter’s.
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11)Using the Bennett model of news, opinions were permitted in
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21)E-mail generally considered mass communication. 22)Texting most mobile phones limited to

    21)E-mail is generally considered mass communication.   22)Texting on most mobile phones is limited to 100 characters.   23) Police worry that students could use texting to avoid police raiding a kegger.   24) Almost two of five mobile-phone users (40 percent) now use texting.   25 Unwanted e-mail messages sent indiscriminately to large numbers of recipients are.
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21)E-mail generally considered mass communication. 22)Texting most mobile phones limited to
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51) The first code of ethics for journalism was created

    51) The first code of ethics for journalism was created by the American Society of Newspaper Editors in the A) 1830s. B) 1850s. C)1890s. D)1920s.   52) Those who decide what news to carry, when to carry it and how to present it are called A) publishers. B)news hounds. C)gatekeepers. D)reporters.   53) As a spin-off based on Marshall McLuhan’s distinction.
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51) The first code of ethics for journalism was created
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11)Lady Gaga’s “charitable contributions” just part of her act, don’t

    11)Lady Gaga’s “charitable contributions” are just part of her act, don’t really amount to much, and are only a miniscule portion of the revenue she brings in.   12)People who attend a Broadway play are witnessing an authentic performance.   13)Mass media can change performance.   14)Audience feedback is necessary for something to be an authentic.
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11)Lady Gaga’s “charitable contributions” just part of her act, don’t
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11) As it evolved, the Bennett model of news became

    11) As it evolved, the Bennett model of news became all of the following EXCEPT A) deadline-driven. B)event-based and reactive. C)objective and neutral in tone. D)bylined to feature highly visible reporters.   12) Which one of the following helped develop the concept of journalistic objectivity in news? A)the Spanish-American War B)creation of the Associated Press C)increase in advertising revenue D)government.
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11) As it evolved, the Bennett model of news became
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21) Which country currently has the most Internet users? A)United States B)India C)Great

    21) Which country currently has the most Internet users? A)United States B)India C)Great Britain D)China   22) The first Japanese cell phone novels targeted A)busy commuters riding trains back and forth to work. B)housewives who were at home and able to read during the day. C)teen-aged girls, especially those in high school. D)young male adults who liked their fact action.
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21) Which country currently has the most Internet users? A)United States B)India C)Great
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1)As the CEO and driving force behind Apple, __________ reinvented

    1)As the CEO and driving force behind Apple, __________ reinvented three foundering media industries in the early 21st century.   2)Given the names of recent Apple products, it’s not surprising they would collectively be referred to as __________ by some commentators.   3)In the first stage of the Information Revolution which Steve Jobs called.
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1)As the CEO and driving force behind Apple, __________ reinvented
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41) The amount of available time or space, also known

    41) The amount of available time or space, also known as the __________, tends to be much more consistent in broadcasting than in newspapers or magazines. A)audience size B)advertising budget C)news staff D)news hole   42) A story that may make the evening news one day but not another could be the victim of  A) inverted.
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41) The amount of available time or space, also known
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1) Brothers Jules and Maxwell Boykoff analyzed 14-years of news

1) Brothers Jules and Maxwell Boykoff analyzed 14-years of news coverage that four leading newspapers gave to the topic of A) U.S. congressional politics. B)global warming. C)U.S. - Middle East relations. D)expenditures for the exploration of space.   2) The best summary of the Boykoffs’ conclusions is that A) the news media were out of synch with.
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1) Brothers Jules and Maxwell Boykoff analyzed 14-years of news
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Match each concept in the left column with its definition

    Match each concept in the left column with its definition or an example from the right column. 1)Balanced reportingA) Keeping news as values-free as possible 2)NewsB) Reporters and editors 3)ObjectivityC) Reflects the consensible nature of news 4)TimelinessD) Watergate break-in scandal 5)Yellow journalismE) Reports analysis and commentary along with facts 6)News beatF) Drudge Report 7)EditorializingG) Belies the notion.
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Match each concept in the left column with its definition
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Match each Internet entity the left with the most appropriate

    Match each Internet entity on the left with the most appropriate characteristic on the right. . 1)Facebook A) Foundation for the Internet 2)America OnlineB) Ground-breaking browser 3)NetscapeC) Site for posting photos 4)GoogleD) Embody the digital hub needed for a digital lifestyle 5)YahooE) Retailer without tangible products 6)ARPAnetF) Highly successful early walled garden 7)iTunes G) Results-ranking search engine 8)FlickrH).
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Match each Internet entity the left with the most appropriate
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21)Black and hillbilly music merged to create rockabilly music, which

    21)Black and hillbilly music merged to create rockabilly music, which became rock ‘n’ roll.   22)Sam Phillips discovered Elvis Presley.   23)Many musicologists have concluded that Jackie Brenston’s Rocket 88 began rock ‘n’ roll as a music genre.   24)Music can be a powerful force in societal issues.   25)Rap is music with intense bass, rhyming riffs, and.
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21)Black and hillbilly music merged to create rockabilly music, which
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11)Yahoo the leader in market share among all search engines. 12)The

    11)Yahoo is the leader in market share among all search engines.   12)The name “Yahoo” was inspired by a name of a hobbit in The Lord of the Rings.   13)Page and Brin originally opposed advertising as “a commercial contaminant” of their creation but finally gave in and began accepting advertising in 2010.   14)Unlike Yahoo,.
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11)Yahoo the leader in market share among all search engines. 12)The
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11) All of the following statements about Google true EXCEPT A)it

    11) All of the following statements about Google are true EXCEPT A)it was initially developed as a project called “Backslash.” B)it often crashed Stanford University’s Internet connections while it was being developed. C)its advantage over earlier search engines was ranking the search results it returned. D)its name is a variation of the mathematical term.
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11) All of the following statements about Google true EXCEPT A)it
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31) What the difference between obscene material and pornographic material? A)Obscene

    31) What is the difference between obscene material and pornographic material? A)Obscene material contains offensive language, while pornography is visually oriented. B)Obscene material can be banned by the government, while pornography cannot. C)Pornographic material is sexually oriented, whereas obscene material is any other objectionable content. D)Obscene material is protected by the Miller Standard, whereas.
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31) What the difference between obscene material and pornographic material? A)Obscene
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51)Games have no rating system for parental guidance. 52)In recent years,

    51)Games have no rating system for parental guidance.   52)In recent years, some video games (e.g., Madden NFL) have attracted larger audiences than major blockbuster programming (e.g., The Sopranos) on television.   53)Iranian filmmaker Jafar Panahi was honored at the Cannes Film Festival for producing movies that prompted his arrest and prosecution in his.
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51)Games have no rating system for parental guidance. 52)In recent years,
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