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    11) A blockbuster movie shown on television would be considered A) authentic performance. B) mediated performance. C)artistic performance. D)recorded performance.   12) Special adjustments made to ensure that the message of a performance will be effectively delivered by mass media transform the performance into A) an authentic performance. B)a live-on-tape performance. C)a mediated message. D)a pre-recorded message.   13) Which came.
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    31)Newspaper publisher Joseph Pulitzer fueled audience interest in sports after organizing the first separate sports department in his New York World in the 1880s.   32)The first play-by-play broadcast of a baseball game took place in 1943.   33)Henry Luce, the publisher of Time and Life, created Sports Illustrated in 1954.   34) Television has shaped.
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  31)The media staff who exercise their news judgment to determine what stories will be reported and how they will be presented are called __________.   32)The Huffington Post is an example of a news  _________ site.   33)If television is considered a “ten-foot medium,” a handheld mobile device such as a smart phone would.
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  31)The penny papers shifted  the primary revenue stream for newspapers from advertising to subscriptions.   32)Benjamin Day is credited for inventing the telegraph.   33)Yellow journalism was so named because of the colored paper used to print cheap newspapers.    34)Joseph Pulitzer avoided stunt journalism because of his religious beliefs.   35)William Randolph Hearst built his reputation.
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  Match each concept/entity on the left with its best explanation or impact from the right column. 1)Block bookingA) Broke up a perceived media monopoly 2)Suspension of disbeliefB) Expanded broadcast licensing 3)Paramount decisionC) Fueled by cable, the Internet, and VOD 4)Vast wastelandD) Would have restricted docu-ganda 5)Docu-gandaE) Movie distribution strategy 6)Star systemF) Enhances the impact of movie-viewing 7)Federal.
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1) When did entertainment evolve as part of human culture? A)with Gutenberg’s introduction of movable type B)with the introduction of the musical instrument C)when the Romans built Circus Maximus, which held 170,000 spectators D)before the emergence of written human history   2) The core categories of media entertainment remain A) sports and music. B)art and literature. C)storytelling and music. D)live.
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  21)Although Facebook continues to have many more users, __________ is the fastest growing social network platform.   22)In an Internet first, two presidential debates in 2008 were built around questions submitted on video to the __________ website.   23)The global auction site with almost 100 million active users who bought and sold almost $62.
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  1)A study of reporting on global warming by Jules and Maxwell Boykoff found that balanced reporting resulted in a small group of skeptics receiving little attention.   2)The best definition of news is anything that the media report.   3)A broad but very appropriate definition of news is any report about change.   4)By its nature,.
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  21)The __________ Commission on the Freedom of the Press examined the way news was reported in the United States and recommended a new and better approach.   22)The most basic recommendation of the Hutchins Commission was that news should be presented in a meaningful __________ and not just as a set of.
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  21)Dreamworks began as a(n) __________ studio before being purchased by Paramount in 2005.   22)A movie that tells a story is called a __________ film.   23)The Jazz Singer was the first movie to feature __________.   24)Movies such as Star Wars, The Abyss, and Avatar successfully used __________ to produce special effects for amazing scenes.   25)Films.
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    21) Sports as popular media content can be traced to  A) the founding of ESPN. B)the founding of Sports Illustrated. C)regular coverage in James Gordon Bennett’s New York Herald. D)ABC’s Wide World of Sports in 1961.   22 Celebrity coverage of sports began in 1910 with prize-fighter John L. Sullivan covering a title heavyweight fight.
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    31) Seeking a middle-ground between fact-centric event coverage and trying to provide context, The New York Times now labels stories with all of the following categories EXCEPT A) Appraisal. B)Manhattan Outlook. C)News Column. D)Review.   32) With its new approach that adds more perspective and context to traditional news coverage, the New York Times  has chosen.
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    41)When someone posts a message on Twitter, it’s called a twit.   42)Passed links, Twitter’s equivalent of footnotes, help recipients locate additional information or reference sources on the Internet.   43)Jack Dorsey developed Twitter from software he developed to dispatch taxis, couriers, and emergency services.   44)As evidenced by an educational conference during which participants were.
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  1)In the days before cable television and the Internet, the primary media venue for celebrity coverage was celebrity __________.   2)_________ are broad thematic categories of media content.   3)Genres are clearest in __________ because the rules have been agreed upon.    4)The song “Born This Way” by __________ set a music industry record for.
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    1)At the most basic level, __________ can be defined is any report about change.   2)The nature of news always deals with some type of __________.   3)Factors that go into determining __________ include proximity, prominence, impact on society and the so-called gee-whiz factor.   4)__________ is the somewhat subjective standard journalists use in deciding which.
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    21) What period of journalism during the late 1800s was marked by sensationalism that often included untrue stories? A) Yellow Press B)Victorian Period C)Manifest Destiny D)Age of Expansion   22) One of the biggest circulation wars of the Yellow Journalism Era was between A) the Baltimore Sun and Benjamin Day’s New York Sun. B)Robert McCormick’s Chicago Tribune.
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  1)Products pioneered by Apple have enabled people to more effectively and easily integrate their access to a number of different technologies into their daily lives.   2)Steve Jobs said Apple’s growing stream of iDevices was intended to provide a “digital hub” so consumers could enjoy a richer and more meaningful digital lifestyle.   3)Fortune.
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    41) Amazon.com began by selling what items? A)music B)books C)movies D)magazines   42) What has been the impact of Amazon.com and the iTunes store on traditional music and book retailers? A)With increased exposure, sales at traditional retailers have increased. B)It has had negligible impact. C)Many traditional retailers have closed. D)An oversaturated market has substantially reduced prices.   43) Which company introduced the.
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    51)Amazon.com was created to sell music online.   52)Kindle is an e-book reader to which books can be downloaded.   53)Targeted marketing has made it easier for advertisers to find potential customers.   54)Behavioral targeting works best on Google.   55)Behavioral targeting is a more sophisticated approach to advertising and persuasion than targeted marketing because it’s more personally-focused.   56)The.
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  41)Newspaper stories written by unnamed reporters could be objective and impersonal, but television and radio news stories reported by a live human being could not be impersonal.   42)Both the Bennett model of news and the Hutchins model have become obsolete due to technology-driven change, the proliferation of news sources, and audience.
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    31)Websites such as textnovel.com and quillpill.com which serve readers and writers actively promote the spread of cell phone novels.   32)The word “blog” is a shortened version of the phrase “web log.”   33)Blogs are NOT considered a mass medium.   34)User-generated content means Internet messages that originate with an individual to communicate directly with a.
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  61)To one extent or another, all news organizations choose and shape the news they report based on their perceptions of their audience.   62)Traditional newsroom values and ethics play a lesser role in news on the Internet.   63)The Drudge Report, which initially reported the Clinton-Lewinsky scandal, was created with millions of dollars from.
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    41) Movies produced by Hollywood’s studio system and the romance novels published by Harlequin are both examples of  A) elitist entertainment. B)authentic creation. C)production-line entertainment. D)media with high production values.   42) The term “pulp fiction” was first coined to denote  A) inexpensively produced short novels. B)magazines printed on slick paper. C)books printed on slick paper. D)cheap magazines.
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1) Looking to the future, Steve Jobs and Apple reinvented foundering media industries that included all of the following EXCEPT A) home/office computers. B)mobile telephones. C)motion pictures. D)recorded music.   2) All of the following were introduced in the 21st century after Steve Jobs returned to Apple EXCEPT A)the iPhone. B)the iPod. C)iTunes D)Macintosh computers.   3) Steve Jobs subdivided the Information Revolution.
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    Match each person in the left column with the appropriate accomplishment in the right column. 1)James Gordon BennettA) Offered content for all readers, not just the elite 2)William Randolph HearstB) Categorized media as being hot or cool 3)Benjamin DayC) Left-leaning political commentator 4)Joseph McCarthyD) Investigated the Watergate cover-up 5)Rachel MaddowE) Sensational, sometimes untrue journalism 6) Herbert.
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  Match each media outlet or product on the left with its best description from the right column. 1)UniversalA) First feature film with sound 2)I Love LucyB) Example of movie-television synergy 3)The Jazz SingerC) Joint project of five studios 4)The Black PirateD) Satellite programming for cable television operators 5)CNNE) Part of the Comcast conglomerate 6)ParamountF) Applied movie.
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  51)U.S. journalists, like mainstream American society, tend to favor U.S. style democratic governments and capitalist economies.   52)Although U.S. journalists like stories about rugged individualists, they also want them to be individualists who act in moderation and don’t become extremists.   53)According to Herbert Gans, U.S. journalists’ commitment to social order is evident in.
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    31) A social networking site primarily used for posting photos is A) YouTube. B)Flickr. C)MySpace. D)My Photos.   32) Ashton Kutcher became the first person to attract 1 million followers on A) Facebook. B)Flickr. C)Yahoo. D)Twitter.   33) What did Steven Johnson cite regarding an educational conference during which participants were encouraged to post tweets that were displayed on a screen? A).
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    41)Pornography is protected by the First Amendment, but obscenity is not.   42)The legal basis for determining whether sexually explicit media content is obscene or not is the Miller standard.   43)The Miller Standard determines whether material can be broadcast when children might be able to hear or see it.   44)Government restrictions on sexual media.
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  11)Google and Yahoo were each developed by a team of two graduate students. They were different students in each case, but they all studied at __________ University.   12)David Filo and Jerry Lang created __________.   13)The economic collapse of most investments in Internet commerce and high-tech stocks in 2000 was called the __________.   14)In.
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  71)Because of the Internet, many newsrooms have opened new bureaus in outlying areas.   72 The penchant for nonstop coverage of news has eroded quality.   73)The decision to not report on the actions of drug cartels made by fearful news executives in Mexico and other locations is a journalistic failure and amounts to.
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  11)Using the Bennett model of news, opinions were permitted in newspapers but they were kept separate from the news and included in the __________ sections.   12)In the Bennett model of news, __________ which named the author of a news story were rarely used. It was another way to keep the reporter’s.
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    21)E-mail is generally considered mass communication.   22)Texting on most mobile phones is limited to 100 characters.   23) Police worry that students could use texting to avoid police raiding a kegger.   24) Almost two of five mobile-phone users (40 percent) now use texting.   25 Unwanted e-mail messages sent indiscriminately to large numbers of recipients are.
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    51) The first code of ethics for journalism was created by the American Society of Newspaper Editors in the A) 1830s. B) 1850s. C)1890s. D)1920s.   52) Those who decide what news to carry, when to carry it and how to present it are called A) publishers. B)news hounds. C)gatekeepers. D)reporters.   53) As a spin-off based on Marshall McLuhan’s distinction.
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    11)Lady Gaga’s “charitable contributions” are just part of her act, don’t really amount to much, and are only a miniscule portion of the revenue she brings in.   12)People who attend a Broadway play are witnessing an authentic performance.   13)Mass media can change performance.   14)Audience feedback is necessary for something to be an authentic.
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    11) As it evolved, the Bennett model of news became all of the following EXCEPT A) deadline-driven. B)event-based and reactive. C)objective and neutral in tone. D)bylined to feature highly visible reporters.   12) Which one of the following helped develop the concept of journalistic objectivity in news? A)the Spanish-American War B)creation of the Associated Press C)increase in advertising revenue D)government.
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    21) Which country currently has the most Internet users? A)United States B)India C)Great Britain D)China   22) The first Japanese cell phone novels targeted A)busy commuters riding trains back and forth to work. B)housewives who were at home and able to read during the day. C)teen-aged girls, especially those in high school. D)young male adults who liked their fact action.
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    1)As the CEO and driving force behind Apple, __________ reinvented three foundering media industries in the early 21st century.   2)Given the names of recent Apple products, it’s not surprising they would collectively be referred to as __________ by some commentators.   3)In the first stage of the Information Revolution which Steve Jobs called.
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    41) The amount of available time or space, also known as the __________, tends to be much more consistent in broadcasting than in newspapers or magazines. A)audience size B)advertising budget C)news staff D)news hole   42) A story that may make the evening news one day but not another could be the victim of  A) inverted.
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1) Brothers Jules and Maxwell Boykoff analyzed 14-years of news coverage that four leading newspapers gave to the topic of A) U.S. congressional politics. B)global warming. C)U.S. - Middle East relations. D)expenditures for the exploration of space.   2) The best summary of the Boykoffs’ conclusions is that A) the news media were out of synch with.
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    Match each concept in the left column with its definition or an example from the right column. 1)Balanced reportingA) Keeping news as values-free as possible 2)NewsB) Reporters and editors 3)ObjectivityC) Reflects the consensible nature of news 4)TimelinessD) Watergate break-in scandal 5)Yellow journalismE) Reports analysis and commentary along with facts 6)News beatF) Drudge Report 7)EditorializingG) Belies the notion.
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    Match each Internet entity on the left with the most appropriate characteristic on the right. . 1)Facebook A) Foundation for the Internet 2)America OnlineB) Ground-breaking browser 3)NetscapeC) Site for posting photos 4)GoogleD) Embody the digital hub needed for a digital lifestyle 5)YahooE) Retailer without tangible products 6)ARPAnetF) Highly successful early walled garden 7)iTunes G) Results-ranking search engine 8)FlickrH).
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    21)Black and hillbilly music merged to create rockabilly music, which became rock ‘n’ roll.   22)Sam Phillips discovered Elvis Presley.   23)Many musicologists have concluded that Jackie Brenston’s Rocket 88 began rock ‘n’ roll as a music genre.   24)Music can be a powerful force in societal issues.   25)Rap is music with intense bass, rhyming riffs, and.
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    11)Yahoo is the leader in market share among all search engines.   12)The name “Yahoo” was inspired by a name of a hobbit in The Lord of the Rings.   13)Page and Brin originally opposed advertising as “a commercial contaminant” of their creation but finally gave in and began accepting advertising in 2010.   14)Unlike Yahoo,.
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    11) All of the following statements about Google are true EXCEPT A)it was initially developed as a project called “Backslash.” B)it often crashed Stanford University’s Internet connections while it was being developed. C)its advantage over earlier search engines was ranking the search results it returned. D)its name is a variation of the mathematical term.
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    31) What is the difference between obscene material and pornographic material? A)Obscene material contains offensive language, while pornography is visually oriented. B)Obscene material can be banned by the government, while pornography cannot. C)Pornographic material is sexually oriented, whereas obscene material is any other objectionable content. D)Obscene material is protected by the Miller Standard, whereas.
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    51)Games have no rating system for parental guidance.   52)In recent years, some video games (e.g., Madden NFL) have attracted larger audiences than major blockbuster programming (e.g., The Sopranos) on television.   53)Iranian filmmaker Jafar Panahi was honored at the Cannes Film Festival for producing movies that prompted his arrest and prosecution in his.
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