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21) Which term refers to the ranking of news that

21) Which term refers to the ranking of news that helps decide what makes it into news packages? A) Objectivity B) Newsworthiness C) Reportability D) Formal ranking E) Editorial bias 22) David Rooney believes that it is inevitable that journalists are A) unbiased. B)  biased. C)  objective. D)  partisan. E)  professional. 23) Which is not one of the primary values that.
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21) Which term refers to the ranking of news that
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61) Dave Nichol invented store brands. A) True B) False 62) In advertising,

61) Dave Nichol invented store brands. A) True B) False 62) In advertising, the LCD approach targets specific audiences, such as those with high IQs. A) True B) False 63) USP advertising emphasizes a single feature of the product. A) True B) False 64) To be effective, an advertising message must be repeated thousands of times. A) True B) False 65) Marshall.
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61) Dave Nichol invented store brands. A) True B) False 62) In advertising,
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21) Viewers calling or texting in votes Canadian Idol an

21) Viewers calling or texting in votes on Canadian Idol is an example of A) straw polling. B)  probability sampling. C)  Gallup polling. D)  quota sampling. E)  random sampling. 22) The Audit Bureau of Circulations A) audits the financial accounts of all print media. B)  audits the accounts of potential subscribers to newspapers. C)  determines taxes due. D)  removes.
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21) Viewers calling or texting in votes Canadian Idol an
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1) Which term describes an approach to negotiating relationships without

1) Which term describes an approach to negotiating relationships without any manipulative tricks? A) Negotiated reality B) Machiavellianism C) Social Darwinism D) Public relations theory E) Dialogic theory 2) Which is not a major feature of dialogic theory in action? A) Sympathy B) Mutuality C) Propinquity D) Empathy E) Risk 3) A college has relationships with its students, faculty, staff,.
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1) Which term describes an approach to negotiating relationships without
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81) The largest category in VALS __________________, or people who

81) The largest category in VALS is __________________, or people who are conformists, are satisfied with mainstream values, and are reluctant to change brands.  82) __________________ pioneered probability sampling. 83) Statisticians have found that __________________ is a magic number for many surveys.   84) __________________ groups have the disadvantage of reflecting.
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81) The largest category in VALS __________________, or people who
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11) When a company communicates with customers and suppliers, it

11) When a company communicates with customers and suppliers, it is engaging in A) image relations. B)  consumer relations. C)  media relations. D)  internal public relations. E)  external public relations. 12) When a company publishes a newsletter for employees, this is an example of A) image relations. B)  consumer relations. C)  media relations. D)  internal public relations. E)  external.
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11) When a company communicates with customers and suppliers, it
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61) Ethnocentrism means that journalists can see all sides of

61) Ethnocentrism means that journalists can see all sides of a cultural issue. A) True B) False 62) A news hole refers to all the rest of a newspaper that is devoted to advertising. A) True B) False 63) The volume of advertising determines the total number of pages of a newspaper. A) True B) False 64) A news.
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61) Ethnocentrism means that journalists can see all sides of
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31) According to McLuhan, which media brought back tribalization? A) Newspapers B)

31) According to McLuhan, which media brought back tribalization? A) Newspapers B) Movies C) Radio D) Internet E) Television 32) What was Marshall McLuhan’s term for the new tribalization? A) Social network B) International community C) Global village D) Universalism E) World Wide Web 33) In 2009, what percentage of North Americans had access to the internet? A) 97 percent B) 87 percent C).
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31) According to McLuhan, which media brought back tribalization? A) Newspapers B)
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71) The __________________ model describes how control in the communication

71) The __________________ model describes how control in the communication process may shift to the receiver. 72)­ __________________ has emerged as the eighth major mass medium. 73) __________________ devised coding that made the web possible. 74) The first network of linked computers was called __________________. 75) The fundamental network that carries messages is the.
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71) The __________________ model describes how control in the communication
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51) In Canada, CARD publishes information media audiences, circulations, and

51) In Canada, CARD publishes information on media audiences, circulations, and advertising rates. A) True B) False 52) Newspaper readers tend to be older and better educated than television and radio audiences. A) True B) False 53) Magazines are a good way to reach a large and diverse audience. A) True B) False 54) Radio has the longest shelf.
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51) In Canada, CARD publishes information media audiences, circulations, and
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11) Which company developed fibre optic cable? A) Apple B) Corning Glass C)

11) Which company developed fibre optic cable? A) Apple B) Corning Glass C) Microsoft D) Bell Canada E) National Science Foundation 12) Which system allows global linking of information modules in user-determined sequences? A) Internet B) World wide web C) ARPANET D) TCP E) Fibre optic cables 13) What is a URL? A) A system for receiving information B) The first search engine C) A.
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11) Which company developed fibre optic cable? A) Apple B) Corning Glass C)
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11) Which not a newspaper tradition from the partisan period

11) Which is not a newspaper tradition from the partisan period that remains today? A) Government keeps its hands off the press. B)  News media are a forum for debate. C) News media comment on public issues. D)  Journalists are professionally trained. E)  Government transgressions against the news media are met by public rejection. 12).
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11) Which not a newspaper tradition from the partisan period
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51) The first television broadcast signal received in Canada came

51) The first television broadcast signal received in Canada came from the United States. A) True B) False 52) Television officially arrived in Canada in 1932 with the formation  of the CBC. A) True B) False 53) In 1961, Global television became the first Canadian private broadcaster. A) True B) False 54) Canada’s first television network was publicly owned. A).
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51) The first television broadcast signal received in Canada came
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    71) Among scholars, enthusiasm has developed for applying __________________ for

    71) Among scholars, enthusiasm has developed for applying __________________ for a kinder, gentler practice of public relations. 72) A college has relationships with its students, faculty, and staff. Each of these constituencies is called a __________________.   73) When General Motors set up municipal programs and set up scholarships for employees’ children,.
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    71) Among scholars, enthusiasm has developed for applying __________________ for
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61) The Tylenol crisis a classic example in public relations

61) The Tylenol crisis is a classic example in public relations annals of how to deal with a situation. A) True B) False 62) Good media relations are often forged in the fire of a crisis. A) True B) False 63) Going silent during a crisis is an effective public relations strategy. A) True B) False 64) Some.
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61) The Tylenol crisis a classic example in public relations
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41) The advent of television has had little effect other

41) The advent of television has had little effect on other mass media. A) True B) False 42) Television is now the dominant mass medium for entertainment and news. A) True B) False 43) Evening television newscasts encouraged the development of afternoon editions of newspapers. A) True B) False 44) Television took advertisers from the mass-circulation magazines. A) True B) False 45).
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41) The advent of television has had little effect other
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    71) According to the Boykoffs, balanced coverage has not translated

    71) According to the Boykoffs, balanced coverage has not translated into __________________. 72)­ The first period in American journalism was called the __________________.   73) __________________ was the first published newspaper. 74) The initial issue of the partisan period was the __________________. 75) __________________ was the first newspaper for the masses. 76) News delivered by telegraph.
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    71) According to the Boykoffs, balanced coverage has not translated
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1) What the professional canon of journalistic fairness? A) Present competing

1) What is the professional canon of journalistic fairness? A) Present competing points of view B) Present the truth C) Present the most popular point of view D) Present the least controversial point of view E) Get reliable sources 2) Which was the first newspaper? A) Boston Sun B) The Globe and Mail C) The New York Times D) Publick.
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1) What the professional canon of journalistic fairness? A) Present competing
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21) Which term describes a sponsored online game, usually for

21) Which term describes a sponsored online game, usually for an established brand at its own site? A) Branding.com B) Gamertisement C) Advergame D) Geek appeal E) Online marketing 22) How might a company distinguish its product from the competition? A) Innovating B) Branding C) Positioning D) Redundancing E) Barraging 23) Which company is among the best Canadian brands? A) Tim Hortons B).
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21) Which term describes a sponsored online game, usually for
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41) Respondents to surveys always answer truthfully. A) True B) False 42) The

41) Respondents to surveys always answer truthfully. A) True B) False 42) The habits of youth stick with a generation as it gets older. A) True B) False 43) Magazines can customize their advertising and editorial content to match the interests of readers through sophisticated geodemographic audience analysis. A) True B) False 44) PRIZM is a system that has.
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41) Respondents to surveys always answer truthfully. A) True B) False 42) The
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81) __________________ means that journalists see things through their culture’s

81) __________________ means that journalists see things through their culture’s eyes. 82) __________________ is the space for news in a newspaper after ads are inserted.   83) A __________________ is a person who decides whether to shorten, drop, or change a story en route to the mass audience. 84) The Watergate scandal created an.
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81) __________________ means that journalists see things through their culture’s
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41) The partisan period of journalism occurred between the two

41) The partisan period of journalism occurred between the two world wars. A) True B) False 42) The first issue of the partisan period of American journalism was the First World War. A) True B) False 43) A tradition from the partisan period of journalism that continues today is that the news media should comment vigorously.
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41) The partisan period of journalism occurred between the two
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61) Mass media conduct surveys to learn about their audiences

61) Mass media conduct surveys to learn about their audiences and to prove their attractiveness to advertisers. A) True B) False 62) PPMs can track a fragmented audience. A) True B) False 63) Millennials are the oldest cohort still alive. A) True B) False 64) Theoretical research does not seek profit-generating information. A) True B) False 65) Achievers are heavy television watchers. A).
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61) Mass media conduct surveys to learn about their audiences
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1) Why does advertising continue to grow in our society? A)

1) Why does advertising continue to grow in our society? A) This is a plentiful society. B)  There is a shortage of goods. C)  There is a growth in services. D)  This is a democratic society. E)  People have no discretionary income. 2) According to John Kenneth Galbraith, advertising creates A) income. B)  needs. C)  wants. D)  expenses. E)  power. 3).
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1) Why does advertising continue to grow in our society? A)
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11) How many people needed in a sample for 95

11) How many people are needed in a sample for 95 percent confidence with less than 5 percent margin of error? A) 384 B) 1067 C) 9605 D) 2401 E) 600 12) The margin of error is dependent on the A) number of questions. B)  sample size. C)  question choice. D)  population size. E)  number of responses. 13) Who conducted the first.
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11) How many people needed in a sample for 95
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51) Google was the first web browser. A) True B) False 52) Entrepreneurs

51) Google was the first web browser. A) True B) False 52) Entrepreneurs were slow to appreciate the commercial possibilities of the internet. A) True B) False 53) Google was the first company to figure out how to make massive profits from the internet. A) True B) False 54) Internet gamers play an average of 15.7 hours per week. A).
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51) Google was the first web browser. A) True B) False 52) Entrepreneurs
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71) When the demographics of a sample coincide with those

71) When the demographics of a sample coincide with those of the whole population, the researcher is employing __________________ sampling.    72)­ Increasing the sample size will reduce the __________________.   73) The degree of certainty that a survey is accurate is the __________________. 74) The number of copies a newspaper or magazine puts.
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71) When the demographics of a sample coincide with those
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61) According to Michael McCabe, the goal for Canadian networks

61) According to Michael McCabe, the goal for Canadian networks is to maximize profits. A) True B) False 62) In the United States and Canada, television is a two-tiered system featuring both local and national programming. A) True B) False 63) CBC is the only noncommercial television broadcaster in Canada. A) True B) False 64) By the early 1950s,.
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61) According to Michael McCabe, the goal for Canadian networks
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41) According to Terry Flynn, public relations all about economic

41) According to Terry Flynn, public relations is all about economic value. A) True B) False 42) Ivy Lee, a young publicist in New York, said “The public be damned.” A) True B) False 43) Social Darwinism espoused care of the “less fit.” A) True B) False 44) CPRS is the Canadian Public Relations Society. A) True B) False 45) Ivy Lee.
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41) According to Terry Flynn, public relations all about economic
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31) Which of the following research methods referred to as

31) Which of the following research methods is referred to as a “heartthrob approach”? A) Mash letters that direct stations' programming decisions B) Heart monitors attached to viewers as they respond to sports stars C) EKGs administered following soap opera viewing D) Hiring decisions based on the applicants' sex appeal E) Galvanic skin checks that.
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31) Which of the following research methods referred to as
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71) Advertising’s phenomenal continuing growth has been a product of

71) Advertising’s phenomenal continuing growth has been a product of a __________________. 72) Besides being a product of economic prosperity, __________________ contributes to prosperity. 73) Because it first took off in the United States and Canada, there is a theory that advertising and __________________ are  connected. 74) The financial base of newspapers, magazines,.
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71) Advertising’s phenomenal continuing growth has been a product of
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41) Without advertising, many mass media might not even exist. A)

41) Without advertising, many mass media might not even exist. A) True B) False 42) Advertising is mostly a persuasive type of communication. A) True B) False 43) Advertising is the eighth mass medium. A) True B) False 44) Flyers were the first form of printed advertising. A) True B) False 45) Benjamin Day used advertising to cover his production expenses. A) True B).
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41) Without advertising, many mass media might not even exist. A)
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71) The Lichters and Rothman identify television’s creative community as

71) The Lichters and Rothman identify television’s creative community as largely secular and politically __________________. 72)­ In 2011, Canadian television stations began broadcasting in __________________.   73) The first feature film in colour was __________________. 74) __________________ demassified with the arrival of television. 75) The original television industry was composed of __________________. 76) Television officially.
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71) The Lichters and Rothman identify television’s creative community as
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31) Which a popular Canadian store brand? A) President's Choice B)

31) Which is a popular Canadian store brand? A) President's Choice B) Kellogg's C) Kleenex D) Sony E) Kraft 32) In which mass medium is ad clutter less of an issue? A) Internet B) Print C) Television D) Radio E) Movies 33) Which organization regulates advertising in Canada? A) CRTC B) CBC C) NFB D) NACA E) CAAT 34) Which award is given for creativity in advertising? A).
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31) Which a popular Canadian store brand? A) President's Choice B)
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51) In public relations, publicity and promotion the same thing. A)

51) In public relations, publicity and promotion are the same thing. A) True B) False 52) Many lobbyists call themselves “government relations specialists.” A) True B) False 53) An image consultant may help you select your wardrobe or restyle your hair. A) True B) False 54) Helping a client through an emergency is called contingency planning. A) True B) False 55) Public.
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51) In public relations, publicity and promotion the same thing. A)
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21) The functional areas of responsibility for a public relations

21) The functional areas of responsibility for a public relations department are A) Exco-, Ecto- and Endo-relations. B)  community, government, and social relations. C)  external, internal, and media relations. D)  inner, outer, and superficial relations. E)  civil, in-house, and official relations. 22) When an organization takes the initiative to release information to the media, this is.
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21) The functional areas of responsibility for a public relations
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1) The greatest ferment in mass communication scholarship has involved

1) The greatest ferment in mass communication scholarship has involved questions about A) technology. B)  policy. C)  effects. D)  opinion. E)  theory. 2) When mass media companies seek information that can be put to use, this is called A) theoretical research. B)  hypothetical research. C)  applied research. D)  profitable research. E)  reactive research. 3) The kind of research that helps media executives.
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1) The greatest ferment in mass communication scholarship has involved
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61) In 2009, Facebook was found to be in violation

61) In 2009, Facebook was found to be in violation of Canadian privacy laws. A) True B) False 62) Facebook has nearly 1 billion users around the world. A) True B) False 63) Only the internet is affected by technological convergence. A) True B) False 64) According to Barry Diller, technological convergence will make the internet more diverse. A).
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61) In 2009, Facebook was found to be in violation
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81) Canadian TV stations need to schedule __________________ percent Canadian

81) Canadian TV stations need to schedule __________________ percent Canadian content overall. 82) HBO had the first television programming via __________________. 83) __________________ allows audience control of time for viewing a chosen program. 84) Since 2008, the CRTC has allowed __________________ minutes of television advertising per hour. 85) Cable TV systems have a core.
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81) Canadian TV stations need to schedule __________________ percent Canadian
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51) Peter Desbarats believes that Canadian journalism traditions identical to

51) Peter Desbarats believes that Canadian journalism traditions are identical to American traditions. A) True B) False 52) The first period of Canadian journalism was characterized by British or American newspapers that were transplanted in Canada. A) True B) False 53) Canada’s first newspaper was The Halifax Gazette. A) True B) False 54) Industrialization led to the growth period.
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51) Peter Desbarats believes that Canadian journalism traditions identical to
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41) The first network of linked computers was called the

41) The first network of linked computers was called the World Wide Web. A) True B) False 42) Users of the internet are only recipients of information and entertainment. A) True B) False 43) The terms internet and web mean exactly the same thing. A) True B) False 44) The web is the fundamental network that carries messages. A) True B).
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41) The first network of linked computers was called the
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11) What has been the standard commission for advertising agencies? A)

11) What has been the standard commission for advertising agencies? A) 30 percent B) 25 percent C) 2 percent D) 15 percent E) 10 percent 12) How are advertising agencies compensated under an equity contract? A) In cash B) With shares of stock C) With goods and services D) With a flat fee E) With a percentage of time and.
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11) What has been the standard commission for advertising agencies? A)
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81) __________________ was the first company to figure out how

81) __________________ was the first company to figure out how to make massive profits from the internet. 82) One justification for municipal Wi-Fi is to bridge the __________________.   83) Both the beauty and the bane of __________________ is their free-for-all nature. 84) In 2009, __________________ was found to be in violation of Canadian.
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81) __________________ was the first company to figure out how
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81) __________________ was a store-brand pioneer. 82) The approach that creates

81) __________________ was a store-brand pioneer. 82) The approach that creates messages for the broadest audience possible is called __________________. 83) Promoting a product during a limited time period, such as advertising for school supplies in late August and September, is called __________________. 84) Messages that consumers pass on through email and social.
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81) __________________ was a store-brand pioneer. 82) The approach that creates
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31) Who used the phrase “the engineering of consent”? A) John

31) Who used the phrase “the engineering of consent”? A) John D. Rockefeller B) William Henry Vanderbilt C) Edward Bernays D) James Burke E) Ivy Lee 32) Which of the following is part of the CPRS code of standards? A) Members should protect the confidences of present employers. B)  Members cannot disclose the names of their employers. C)  Members.
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31) Who used the phrase “the engineering of consent”? A) John
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51) Newscast ratings go up for stations that consistently deliver

51) Newscast ratings go up for stations that consistently deliver graphic video. A) True B) False 52) The order of questions can affect respondents' answers. A) True B) False 53) George Gallup invented the Personal People Meter. A) True B) False 54) Nielsen uses A2/M2 to measure audiences on a wide range of video platforms. A) True B) False 55) Focus groups.
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51) Newscast ratings go up for stations that consistently deliver
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21) Which technology would make every wireless device both a

21) Which technology would make every wireless device both a receiver and a transmitter? A) TCP B) HTTP C) Fibre optic cables D) Wi-Fi E) Dynamic routing 22) Which mass medium has democratized mass communication? A) Magazines B) Newspapers C) Radio D) Television E) Internet 23) During the 2008 U.S. presidential campaign, how could people ask questions of the candidates? A) On.
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21) Which technology would make every wireless device both a
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81) Both public relations and advertising involve persuasion through the

81) Both public relations and advertising involve persuasion through the __________________. 82) Ads that promote an image rather than a product are called __________________.   83) Joyce Nelson refers to the positive image that corporations promote via advertising as the __________________. 84) A policy to ignore news coverage and reporters’ queries is called a/an.
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81) Both public relations and advertising involve persuasion through the
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