Info
Warning
Danger

Study Resources (Art And Architechture)

  21)__________ is a radio listener survey company.   22)Recent studies show that American adults and teenagers, on average, listen to radio more than __________ hours per week.   23)Thomas Edison could make and re-play sound recordings by 1877, but there was no way to copy or duplicate them until __________ found a way to.
2 Views
View Answer
  31)Demassification gives a global perspective to a wider range of readers.   32)Both revenue streams for magazines, advertising and sales to readers, are decreasing.   33)News magazines are the exception to the pattern of declining newsstand sales in recent years.   34)Trade journals are published to serve small professional audiences within a particular industry, not a.
2 Views
View Answer
  21) One of the main financial concerns about nonprofit organizations purchasing newspapers is that A)subscription sales would decrease. B)advertisers would be resistant. C)the cost of replacing aging printing presses would be more than nonprofits could bear. D)employees would expect and demand improved and more expensive benefits.   22) Because of its inherent high costs, many newspapers.
1 Views
View Answer
  41)Oligopoly is the term to describe an industry characterized by multiple companies effectively competing against each other.   42)Monopolies are now legal in the United States.   43)Trade groups are organizations created to achieve mutually beneficial goals by businesses operating in the same or, possibly, in a closely related industry.   44)“Washington turnstile” is a derisive.
1 Views
View Answer
  11) Newspapers in the 21st century include people with all of the following job titles EXCEPT A) bookkeepers. B)editors. C)publishers. D)typesetters.     12) Newspaper circulation in the U.S. continues to A) skyrocket. B)decline. C)increase but more slowly than before because of the Internet. D)hold steady after years of steady increases.   13) Newspaper readership in the U.S. peaked in A) 1958. B)1984. C)2001. D)2008.   14).
2 Views
View Answer
  31) The National Association of Broadcasters was initially formed to A)ensure that broadcasters received the same preferred tax treatment as newspapers. B)prevent television stations from gaining an advantage over radio stations. C)give advertisers one source where they can buy time on any radio or television station. D)reduce the chaos of over-crowded airwaves by regulating.
1 Views
View Answer
1) Jimmy Wales developed this online reference site that allows people to collaborate on writing and editing web content. A)Wikipedia B)Google C)Sony D)Yahoo   2) When members of Congress modified Wikipedia entries about themselves and their voting records A)nothing was done to correct them. B)they were barred from the site while Wikipedia staff restored accurate content. C)Congress passed a.
7 Views
View Answer
    1)Media mogul Rupert Murdoch is the financial brains behind Facebook.   2)Capitalism is a profit-driven system.   3)The primary revenue streams for mass media industries are user fees and sales.   4) Advertisers try to buy access to the mass media’s audiences. 5)Advertising generates most of the revenue for newspapers, magazines, radio and television.   6)Newspapers earn less.
1 Views
View Answer
  11)Before the Civil War, the content of __________ was geared to classically educated audiences and well-to-do elites.   12)__________ magazine pioneered the craft of magazine illustration with its engraved drawings of the Civil War.   13)__________is the process of media narrowing focus to audience niches.   14)With magazine circulation dropping, __________ are shifting to alternative vehicles.
0 Views
View Answer
    11)The Big Four recording companies account for roughly 84% of the U.S. market and 75% of the global market for recorded music.   12)All of the Big Four recording companies are U.S.-owned and based conglomerates.   13)Shawn Fanning wrote the Napster software for file-sharing audio downloads.   14)The Supreme Court halted iTunes’ free distribution of music.   15)Napster’s.
2 Views
View Answer
    31)Copper wires are replacing fiber-optic cables as a more efficient way of carrying telephone messages.   32)The first cable television systems were created to provide television to apartment complexes in metropolitan areas.   33)Satellite technology dramatically reshaped the fundamental structures and operating practices of  the telephone, television, and radio industries but had little impact.
1 Views
View Answer
  31) The leading medium in innovating long-form journalism, which includes in-depth news coverage, thought-provoking commentary, and personal essays was A) newspapers. B)magazines C)television. D)radio.   32) Magazines like Atlantic and Harper’s whose content have intellectual appeal are called A) highbrow slicks. B)news magazines. C)intellectual periodicals. D)literati.   33) Daniel Defoe’s Weekly Review  is well-known in the history of magazines for A) introducing.
1 Views
View Answer
    11) What company did the recording industry first target in an attempt to stop file sharing of music?  A) Grokster B)Kazaa C)Napster D)iTunes   12) Downloading music without paying is considered A) OK if you or your friend bought the CD. B)legal. C)illegal. D)OK if you own the computer.   13) While it lasted, Napster did all of the following.
5 Views
View Answer
  41) Steve Jobs co-founded A) Google. B)Apple Computer. C)Microsoft. D)News Corp.   42) An industry dominated by a few companies is called A) a monopoly. B)conglomerated. C)an oligopoly. D)saturated.   43) The continuing trend in mass media ownership is the A) consolidation into fewer but bigger companies dominating each industry. B)resurgence of family-owned companies. C)break-up of large companies into smaller spin-off ones. D)increasing regulation of media.
0 Views
View Answer
  1)__________ changes the role of the radio listener from being a passive recipient of someone else’s playlist into an active participant who helps determine what is played.   2)Radio __________ is essentially free advertising for the recording industry because radio listeners may buy the songs they hear and like on the radio.   3)A.
1 Views
View Answer
    21)The Federal Radio Commission, created in 1927, was the predecessor of the Federal Communications Commission.   22) The Federal Communications Commission licenses radiostations.   23)Early government regulation of radio stations was implemented under the marketplace concept.   24)When radio licensing was established, each station was assigned a specific frequency and maximum power level so its broadcast.
2 Views
View Answer
  31)For a while at least, the Newspaper Preservation Act kept newspaper competition alive in more than two dozen cities that already had competing daily newspapers.   32)New sources and combinations of revenue are being sought by the mass media  as traditional advertising and subscription revenue dry up.   33)The Corporation for Public Broadcasting distributes.
0 Views
View Answer
    Match each publication in the left column with its most appropriate descriptor in the right column.. 1)WikipediaA) Highly-regarded reference book 2)The DailyB) Trade journal 3)New York TimesC)Top-selling shelter magazine 4)Better Homes & GardensD)Brought a landmark libel case to the U.S. Supreme Court 5)USA TodayE) iPad App 6)Wall Street JournalF) Created by Jimmy Wales but edited by.
0 Views
View Answer
    41) Originally developed to focus on news, politics, and societal trends, many talk radio stations devolved into emphasizing all of the following EXCEPT A) controversial and often wacky or vitriolic, personalities. B)humor, including call-in comedy competitions. C)self-help, heath and relationship advice. D)sports boosterism and trivia.   42) The first programming created by NPR was  A) Morning.
5 Views
View Answer
    1)The hugely successful media company founded by Mark Zuckerberg is __________.   2)__________ is an economic system with private owners operating trade and industry for profit.   3)Mass media derive income either by selling their products directly to the audience or from__________.   4)Advertisers buy time from the broadcast media and __________ from the print media. .
0 Views
View Answer
  Match each concept in the left column with its definition or an example from the right column. 1)Online encyclopedia A) Reference book 2)Penny paperB) Kindle 3)CirculationC) Gannett 4)Newspaper chain D) Gets publications from the press to the reader 5)PaywallE) First media product to reach a truly mass audience 6)Highbrow slickF) Wikipedia 7)Long-form journalismG) Online payment mechanism 8)MuckrakingH) Magazine.
4 Views
View Answer
    41)For the first time in media history, a new technology and medium – the Internet – may actually be threatening previously developed media.   42)The size of your computer’s internal hard drive  is less important than it used to be due to the growth of cloud computing.   43)Harold Lasswell devised the narrative communication.
1 Views
View Answer
  41) Today the magazine industry faces the same challenges as other traditional print-based media EXCEPT A)an aging workforce unwilling to adapt to new media. B)competition from digital media. C)declining advertiser interest. D)increasingly fragmented audiences.   42) Historically, magazine revenue has been dependent upon A) advertising sales. B)circulation and distribution. C)sales to readers and space sales to advertisers. D)subscriptions and newsstand.
2 Views
View Answer
  Match each organization in the left column with its product or accomplishment on the right.. 1)Sony Music BMGA) On-demand radio 2)PandoraB) All Things Considered 3)RIAAC) Radio listener survey company 4)FRCD)Represents the recorded music industry’s interests 5)CPBE) Lets listeners program their own musical choices 6)ArbitronF) One of the Big Four 7)Clear ChannelG) First government regulatory agency for U.S..
2 Views
View Answer
    41)Terrestrial radio no longer exists because of digital advancements.   42)MP3 players have contributed to an increased radio audience.   43)Adam Curry, who is often called “podfather,” is said to have invented podcasting.   44)Podcasting is another name for “on-demand radio broadcasting.”   45)TuneIn Radio allows listeners to draw on-demand programming from 50,000 radio stations from all around.
2 Views
View Answer
  11)Advocates of __________ such as Jeffrey Katzenberg of DreamWorks believe it will further enhance movies, television, and other visual media by giving viewers “the feeling of being immersed in the stories and characters.”   12)Sound recording and playback were made possible by a machine called the __________.    13)The inventor of the telegraph.
2 Views
View Answer
  51) The challenges the book industry faces with e-books include all of the following EXCEPT A) attracting sufficient advertisers to offset the cost of developing new e-readers. B)creating well-edited, high-quality books people will be willing to pay for. C)developing a pricing model that satisfies readers, distributors, and retailers. D)growing concerns that young readers are.
0 Views
View Answer
    Please match each inventor/innovator in the left column with his invention/innovation in the right column. 1) Johannes GutenbergA) Telegraph 2) Frederick IvesB) Thermoplastic disks (records) for playing recorded sound 3)Philo Farnsworth C) Wireless messages 4)Samuel Morse   D) Movie projector and movie house 5)Guglielmo Marconi   E)  Television 6)Emile Berliner  F) Linotype typesetting machine 7)Lumiere Brothers   G) Movable  metal.
5 Views
View Answer
  1)__________ most often involves two people communicating face-to-face.   2)Even old and traditional mass media have been adapting to __________ technology since the dawning of the 21st century.   3)__________ technology made the birth of the book, newspaper and magazine industries possible.   4)Photography and movies have relied on __________ technology through most of their history. .
1 Views
View Answer
  11)Most of the 12,000 magazines in the United States are published by organizations that produce and distribute them to select audiences.   12)The Christian Science Monitor is an example of a publication that is not sponsored by an institution.   13)One of the alternative financial models for media companies that was carefully examined before.
0 Views
View Answer
  Match each organization in the left column with the most appropriate descriptor in the right column. 1)Wall Street Journal A) Victim of the Dot_Com Bust 2)Time Warner B) Media trade group 3)Gannett C) Bought NBC Universal in 2011 4)Christian Science Monitor D) Owned by News Corp. 5)Associated Press E) Government licensed 6)Broadband Sports Network F) Multi-media.
2 Views
View Answer
    Match each person in the left column with the appropriate claim to fame in the right column. 1)Tim WestergrenA) iTunes 2)Shawn FanningB) Radio talk show host 3)Steve JobsC) Major benefactor of NPR 4)Adam CurryD) Live radio newscasts of World War II 5)Gordon McLendonE) Napster 6)Joan KrocF) Pandora 7)Garrison KeillorG) Podfather 8)Edward R. MurrowH) Top 40  and all news.
3 Views
View Answer
  21)One way USA Today differed from other newspapers was its flashy presentation and short stories.   22)The Daily, a newspaper available only in digital form as an app for iPads, is a risky experiment that could influence the future of newspaper operations.   23)There are about 18,000 magazines in the U.S. today.   24)Only half of.
0 Views
View Answer
  11)The recording industry is worried that up to __________ of all music downloads are free and do not produce any revenue.   12)Although recording companies make some money from iTunes, they remain unhappy that Apple keeps __________ of every 99-cent sale on iTunes for itself.   13)Congress regulated radio stations by saying that the.
1 Views
View Answer
  1)Jimmy Wales created World Book Encyclopedia.   2)A survey by the journal Nature in 2005 found that Wikipedia had four errors for every three  found in the Encyclopaedia Britannica, but errors were rare in both places.   3)The printing technology Gutenberg developed in the 15th century made mass media possible, but it took almost.
0 Views
View Answer
  11)The Medill Innocence Project is just one example of news-gathering organizations that have been created at __________.   12)The __________ is another name for a tax on inheritances.     13)One of the ways government has aided media is to give them __________ postal rates than other businesses pay for delivery of their products.   14)Congress passed.
0 Views
View Answer
1) Billionaire computer programming whiz Mark Zuckerberg created all of the following EXCEPT A) AOL. B)Facebook. C)Facemash. D)ZuckNet.   2) Since it became established nationwide, Facebook sustains itself financially by A) advertising revenues. B)cash from venture capitalists. C)investments in its IPO. D)sales of Facebook-trademarked merchandise.   3) An economic system in which private owners operate businesses  for profit is called A) socialism. B)capitalism. C)fascism. D)new-world economics.   4).
10 Views
View Answer
    21) By licensing stations to operate in specific service areas and limiting individual ownerships, the government intended to foster  A) cacophony. B)local accountability. C)networks. D)national pride.   22) The legal principle that justifies government licensing of radio and television stations is A) the Bill of Rights. B)the First Amendment. C)the marketplace concept. D)the trusteeship concept.   23) The total number of.
2 Views
View Answer
1) What is the name of the Internet radio site on which users create a radio station by naming a performer and allowing the site to choose similar music? A)AOL B)Music4U C)Pandora D)SoFloRadio   2) What is the greatest value radio provides to the music industry? A)free airplay B)fees paid to play songs C)concert promotions D)insightful interviews   3) Radio and the.
9 Views
View Answer
    Match each media organization in the left column with the appropriate person in the right column. 1)Apple A) Mark Zuckerberg 2)Christian Science Monitor B) Calvin Coolidge 3)FacebookC) David Sarnoff 4)Federal Radio Commission D) Rupert Murdoch 5)News Corp.E) Steve Jobs 6)RCA and NBCG) Mary Baker Eddy       .
1 Views
View Answer
  21)The death tax is another name for taxes on inheritances. 22)Government has favored mass media over other businesses through such policies as low postal rates.   23)The sinking of the Titanic was the impetus for the U.S. government to begin regulating the transmission of radio signals .   24)Early attempts at government regulation of radio.
0 Views
View Answer
  21) Among the best ways to describe the New York Times is A) known worldwide for its journalistic excellence. B)largest circulation daily newspaper in the world. C)popular for its crossword puzzles and front-page comic strips. D)snobbish and elitist, appealing only to rich intellectuals.   22) The only national newspaper among the following four is the A).
0 Views
View Answer
  11)A newspaper publisher “outranks” its editor, even an editor-in-chief.   12)Benjamin Franklin was a harsh critic of newspaper chains.   13)Newspaper chains grew considerably in the 1970s and 1980s.   14)There are more morning newspapers in the U.S. than afternoon newspapers.   15)The year 2008 was particularly grueling for the newspaper industry with losses of an estimated 20,000.
1 Views
View Answer
  41)By introducing super-sized bookstores, Barnes & Noble started a trend that dramatically changed the way Americans browse and buy books.   42)Amazon has had little impact on chain superstores.   43)Reference books are vulnerable in this Internet age.   44)The Physician’s Desk Reference is an example of a textbook.   45)Gone With the Wind is an example of.
1 Views
View Answer
    31) Radio remains very popular, but some of its listeners have recently been turning to all of the following alternatives EXCEPT A)iPods and other personal music storage devices. B)MTV and other music programming on television. C)Pandora and other online music streaming services. D)Sirius XM, and other direct-to-listener satellite services.   32) Thomas Edison introduced a recording-playback.
2 Views
View Answer
  1)Jimmy Wales created __________.   2)The concept of __________ as a comprehensive printed package of the day’s events didn’t emerge until several centuries after Gutenberg printed his first works.   3)The Penny Press Period began with Benjamin Day’s publication of the __________.   4)Industrialization, __________, immigration, and literacy were the key factors in the rise of.
1 Views
View Answer
  11) Media tycoon Rupert Murdoch controls a diverse media empire that includes the A) Wall Street Journal. B)New York Times. C)Washington Post. D Chicago Tribune.   12) Rupert Murdoch, who controls News Corp. and other media ventures, is well known for his A) disdain for opportunism. B)lackadaisical approach in setting goals. C)profit-driven motivation. D)unwillingness to correct impetuous decisions.   13) If Company.
2 Views
View Answer
  51)Without newspapers and magazines there would be a void in investigative reporting.   52)After attempting to save itself with an online edition, U.S. News & World Report finally shut down both its printed and online editions in 2011.   53)In the late 1800s and early 1900s, William Randolph Hearst used his chain of major.
3 Views
View Answer
  1)Pandora is a satellite radio network.   2)The symbiosis between radio and the recording industry arose in the 1980s in response to the emergence of the Internet.   3)Payola, which is illegal pay-to-play bribery of radio personnel, is a reflection of how strong the symbiotic relationship between radio and the recording industry is.   4)Radio and.
2 Views
View Answer
    31)Although sound recordings could be made and re-played in the 1870s, it wasn’t possible to duplicate them for another ten years.   32)Arbitron is a company that surveys radio listenership.   33)Many radio stations eliminated news departments after deregulation in the 1990s.   34)News on radio stations that limited their news coverage to very short stories.
2 Views
View Answer