15-3.10 _____ are what your audience finds most acceptable, according to social judgment theory. 15-3.11 A combination of your general purpose, your specific audience, and your objective is called the _____. 15-3.12 When you try to persuade your audience that one thing is better than another you are probably using the _____ strategy for your main points. 15-3.13 A persuasive speech.
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