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31) RUM stands for A) Reader Usage Measure. B)  Rural Urban Mix. C)

31) RUM stands for A) Reader Usage Measure. B)  Rural Urban Mix. C) Responsible Unbiased Media. D)  Random User Media. E) Real Upbeat Magazines. 32) According to Ellen Oppenheim, RUM data provide A) a quantitative measure of qualitative information. B)  instinctive knowledge about what attracts an audience. C)  additional advertising dollars. D)  information about circulation only. E)  information about.
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31) RUM stands for A) Reader Usage Measure. B)  Rural Urban Mix. C)
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11) Which of the following not a Canadian radio company?

11) Which of the following is not a Canadian radio company? A) Astral Media B) CTVglobemedia C) Rogers Communications D) Viacom E) Corus Entertainment 12) The first radio station in Canada was A) CBC. B)  CAB. C)  KDKA. D) CRTC. E)  XWA. 13) Who is the father of format radio? A) Guglielmo Marconi B) Reginald Fessender C) Howard Stern D) Gordon McLendon E) Lee.
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11) Which of the following not a Canadian radio company?
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41) The advent of television has had little effect other

41) The advent of television has had little effect on other mass media. A) True B) False 42) Television is now the dominant mass medium for entertainment and news. A) True B) False 43) Evening television newscasts encouraged the development of afternoon editions of newspapers. A) True B) False 44) Television took advertisers from the mass-circulation magazines. A) True B) False 45).
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41) The advent of television has had little effect other
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51) The first television broadcast signal received in Canada came

51) The first television broadcast signal received in Canada came from the United States. A) True B) False 52) Television officially arrived in Canada in 1932 with the formation  of the CBC. A) True B) False 53) In 1961, Global television became the first Canadian private broadcaster. A) True B) False 54) Canada’s first television network was publicly owned. A).
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51) The first television broadcast signal received in Canada came
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11) Which company developed fibre optic cable? A) Apple B) Corning Glass C)

11) Which company developed fibre optic cable? A) Apple B) Corning Glass C) Microsoft D) Bell Canada E) National Science Foundation 12) Which system allows global linking of information modules in user-determined sequences? A) Internet B) World wide web C) ARPANET D) TCP E) Fibre optic cables 13) What is a URL? A) A system for receiving information B) The first search engine C) A.
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11) Which company developed fibre optic cable? A) Apple B) Corning Glass C)
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51) Music piracy not an issue in Canada. A) True B) False 52)

51) Music piracy is not an issue in Canada. A) True B) False 52) The CRIA argues that piracy is an issue in Canada because of the lack of copyright legislation with teeth. A) True B) False 53) iTunes, Canada’s first online music site, debuted in 2008. A) True B) False 54) The Sony Walkman started the mobile digital.
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51) Music piracy not an issue in Canada. A) True B) False 52)
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11) Which of the following represents recording companies and went

11) Which of the following represents recording companies and went to court against Napster in 2003? A)  CBC B)  RIAA C)  Sony BMG D)  Podcast Alley E)  Shawn Fanning 12) In Canada, who is most likely to download music for free? A)  Seniors B)  Children C)  Adults D)  Pre-teens E)  Teenagers 13) According to Jeff Rose-Martland, why is there a decline in.
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11) Which of the following represents recording companies and went
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61) According to Alan Cross, most of the truly groundbreaking

61) According to Alan Cross, most of the truly groundbreaking new music today is coming from the small independent labels. A) True B) False 62) Historically, the radio and record industries have always been intimately connected. A) True B) False 63) English-language and French-language radio stations must play 35 percent Cancon. A) True B) False 64) To be categorized.
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61) According to Alan Cross, most of the truly groundbreaking
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61) In 2009, Facebook was found to be in violation

61) In 2009, Facebook was found to be in violation of Canadian privacy laws. A) True B) False 62) Facebook has nearly 1 billion users around the world. A) True B) False 63) Only the internet is affected by technological convergence. A) True B) False 64) According to Barry Diller, technological convergence will make the internet more diverse. A).
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61) In 2009, Facebook was found to be in violation
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21) Which television station Canada's public broadcaster? A) CBC B) Global C) BBC D)

21) Which television station is Canada's public broadcaster? A) CBC B) Global C) BBC D) CTV E) TVO 22) Who says that talk radio is “providing a voice for people who otherwise wouldn’t have one”?  A) Guglielmo Marconi B) Paul Rutherford C) Howard Stern D) Gordon McLendon E) Lee de Forest 23) The recent trend is that fewer radio stations offer A).
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21) Which television station Canada's public broadcaster? A) CBC B) Global C) BBC D)
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81) In order to get information to consumers more quickly,

81) In order to get information to consumers more quickly, many magazines have extended their presence to the __________________.   82) __________________ claims that “We can look in a magazine and see ourselves.” 83) __________________ is often called “Canada's Weekly News Magazine.” 84) Every profession or trade has at least one magazine, called a.
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81) In order to get information to consumers more quickly,
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71) Canadian movie scripts symbolically reflect __________________. 72)­ Canada’s first movie

71) Canadian movie scripts symbolically reflect __________________. 72)­ Canada’s first movie theatre opened in __________________.   73) The first feature film in colour was __________________. 74) __________________ occurs when you surrender doubts about the reality of a story. 75) Movies that tell stories are called __________________. 76) __________________ is the ability to appreciate artistic techniques used.
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71) Canadian movie scripts symbolically reflect __________________. 72)­ Canada’s first movie
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81) Canadian TV stations need to schedule __________________ percent Canadian

81) Canadian TV stations need to schedule __________________ percent Canadian content overall. 82) HBO had the first television programming via __________________. 83) __________________ allows audience control of time for viewing a chosen program. 84) Since 2008, the CRTC has allowed __________________ minutes of television advertising per hour. 85) Cable TV systems have a core.
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81) Canadian TV stations need to schedule __________________ percent Canadian
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21) Which was the first movie created entirely by computers? A)

21) Which was the first movie created entirely by computers? A) Snow White and the Seven Dwarfs B) Toy Story C) Shrek D) The Phantom Menace E) Star Wars 22) Who was a Canadian pioneer in animation? A) Atom Egoyan B) David Cronenberg C) Walt Disney D) Norman McLaren E) Denys Arcand 23) Who was the first commissioner of the National Film.
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21) Which was the first movie created entirely by computers? A)
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21) Which technology would make every wireless device both a

21) Which technology would make every wireless device both a receiver and a transmitter? A) TCP B) HTTP C) Fibre optic cables D) Wi-Fi E) Dynamic routing 22) Which mass medium has democratized mass communication? A) Magazines B) Newspapers C) Radio D) Television E) Internet 23) During the 2008 U.S. presidential campaign, how could people ask questions of the candidates? A) On.
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21) Which technology would make every wireless device both a
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71) The Lichters and Rothman identify television’s creative community as

71) The Lichters and Rothman identify television’s creative community as largely secular and politically __________________. 72)­ In 2011, Canadian television stations began broadcasting in __________________.   73) The first feature film in colour was __________________. 74) __________________ demassified with the arrival of television. 75) The original television industry was composed of __________________. 76) Television officially.
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71) The Lichters and Rothman identify television’s creative community as
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81) It was obvious that Tom Hanks’s character in Cast

81) It was obvious that Tom Hanks’s character in Cast Away worked for FedEx. This is an example of __________________.    82) In the movie industry, profits can be made if __________________ costs are contained.   83) A movie that is a great commercial success is called __________________. 84) Movies that are filmed, edited,.
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81) It was obvious that Tom Hanks’s character in Cast
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1) According to Peter Harcourt, many Canadian movie scripts symbolically

1) According to Peter Harcourt, many Canadian movie scripts symbolically reflect A) our ethnic diversity. B)  our harsh weather. C)  the beauty of our nature. D)  our differences from Americans. E)  our own social uncertainties. 2) Canada’s first movie theatre opened in which city? A) Toronto B) Vancouver C) Montreal D) Halifax E) Ottawa 3) In which year did Toronto’s Festival of.
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1) According to Peter Harcourt, many Canadian movie scripts symbolically
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51) Google was the first web browser. A) True B) False 52) Entrepreneurs

51) Google was the first web browser. A) True B) False 52) Entrepreneurs were slow to appreciate the commercial possibilities of the internet. A) True B) False 53) Google was the first company to figure out how to make massive profits from the internet. A) True B) False 54) Internet gamers play an average of 15.7 hours per week. A).
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51) Google was the first web browser. A) True B) False 52) Entrepreneurs
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41) Newspapers facing problems from competing media. A) True B) False 42) High

41) Newspapers are facing problems from competing media. A) True B) False 42) High profits in the newspaper industry fuelled the growth of chains. A) True B) False 43) There are no independently owned and operated newspapers in Canada. A) True B) False 44) As newspapers become part of a large corporation, the people who run them are more.
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41) Newspapers facing problems from competing media. A) True B) False 42) High
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61) According to Michael McCabe, the goal for Canadian networks

61) According to Michael McCabe, the goal for Canadian networks is to maximize profits. A) True B) False 62) In the United States and Canada, television is a two-tiered system featuring both local and national programming. A) True B) False 63) CBC is the only noncommercial television broadcaster in Canada. A) True B) False 64) By the early 1950s,.
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61) According to Michael McCabe, the goal for Canadian networks
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21) Which was the first to transmit television programming by

21) Which was the first to transmit television programming by satellite? A) CBC B) CTV C) CBS D) Fox E) HBO 22) Which term refers to audience control of time for viewing a chosen program? A) Betamax B) VOD C) TiVo D) Time-shifting E) Audience metre 23) Which term is used to describe brief episodic stories for web delivery? A) Webisodes B) i-shows C) Tube.
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21) Which was the first to transmit television programming by
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1) What the true cultural power of a song? A)  Its

1) What is the true cultural power of a song? A)  Its notes and lyrics B)  Its rhythmic influence C)  Its iconic meaning D)  Its denotative aspect E)  Its connotation 2) Which Texas band offended George W. Bush loyalists in 2003? A)  The Dixie Chicks B)  Lynyrd Skynyrd C)  The Rolling Stones D)  The Fabulous Thunderbirds E)  ZZ Top 3) According to.
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1) What the true cultural power of a song? A)  Its
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21) What gave individual artists and garage bands a means

21) What gave individual artists and garage bands a means to control their art? A)  Low-cost recording and mixing equipment B)  The A&R system C)  P2P file sharing D)  The Big Four companies E)  A more homogeneous audience 22) On Bob Mersereau’s list of The Top 100 Canadian Albums, which album tops the list? A)  Harvest, Neil.
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21) What gave individual artists and garage bands a means
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31) In 2005, how many satellite radio operations went air

31) In 2005, how many satellite radio operations went on air in Canada? A) Two B) One C) Three D) Five E) Twenty 32) Which term is used to describe the traditional radio industry that transmits from towers? A) Real radio B) AM radio C) FM radio D) Digital radio E) Terrestrial radio 33) Which radio format is still being debated.
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31) In 2005, how many satellite radio operations went air
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71) The __________________ model describes how control in the communication

71) The __________________ model describes how control in the communication process may shift to the receiver. 72)­ __________________ has emerged as the eighth major mass medium. 73) __________________ devised coding that made the web possible. 74) The first network of linked computers was called __________________. 75) The fundamental network that carries messages is the.
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71) The __________________ model describes how control in the communication
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    71) The semiotic school would argue that the notes and

    71) The semiotic school would argue that the notes and lyrics are simply the __________________ aspect of a song.    72)­ __________________ invented the podcast.   73) The recording industry is concentrated in a group of companies known as the__________________. 74) The __________________ crisis in the early 21st century shook up the industry’s corporate landscape. 75).
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    71) The semiotic school would argue that the notes and
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81) Most radio today based __________________ programming.   82) Howard Stern popularized

81) Most radio today is based on __________________ programming.   82) Howard Stern popularized the __________________ radio programming genre.   83) Through a system called __________________, a handful of announcers can be heard on several radio stations. 84) CBC radio is funded through __________________. 85) __________________ has the potential to make everyone a disc jockey.   86) Please.
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81) Most radio today based __________________ programming.   82) Howard Stern popularized
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81) The Parents Music Resource Center argued that __________________ should

81) The Parents Music Resource Center argued that __________________ should be invoked to require that records with offensive lyrics be labelled as dangerous. 82) English-language stations must play __________________ percent Cancon. 83) French-language stations must play __________________ percent Cancon. 84) When radio shifted mostly to playing recorded music in the 1950s, __________________ became.
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81) The Parents Music Resource Center argued that __________________ should
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71) The 1970 committee into media ownership in Canada was

71) The 1970 committee into media ownership in Canada was the __________________.    72)­ __________________ is a product that needs a variety of voices to be produced 73) __________________ was the first newspaper in Canada. 74) A __________________ is a half-size paper that is convenient to hold. 75) __________________is a metropolitan daily with the largest.
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71) The 1970 committee into media ownership in Canada was
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51) In Canada, most radio stations small and independently owned. A)

51) In Canada, most radio stations are small and independently owned. A) True B) False 52) In the 1960s, radios became an integral part of Canadians’ living rooms. A) True B) False 53) A radio was never considered a status symbol. A) True B) False 54) Talk radio offers a voice for "commoners," according to Rutherford. A) True B) False 55) Howard.
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51) In Canada, most radio stations small and independently owned. A)
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11) How long most narrative films? A) 100 minutes B) 60 minutes C)

11) How long are most narrative films? A) 100 minutes B) 60 minutes C) 30 minutes D) 90 minutes E) 135 minutes 12) Which term refers to the ability to appreciate moviemaking as an art form? A) Media literacy B) Film literacy C) Movie buff D) Director’s cut E) Reel rebel 13) Which was the first Canadian feature film? A) Evangeline B) The.
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11) How long most narrative films? A) 100 minutes B) 60 minutes C)
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31) Which term used to describe under-the-table payments made to

31) Which term is used to describe under-the-table payments made to plug a product in the mass media? A)  Illegal download B)  Pirating C)  Payola D)  Cancon E)  MAPL 32) Which award is given to a recording that sells 1 million copies in Canada? A)  Platinum record B)  Gold record C)  Silver seal D)  Diamond seal E)  Gold seal 33) Which event.
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31) Which term used to describe under-the-table payments made to
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61) Disney fought to keep away from the television networks

61) Disney fought to keep away from the television networks in the 1950s. A) True B) False 62) Independent studios are often long-lasting. A) True B) False 63) Television is often the only outlet for Canadian movies. A) True B) False 64) For moviegoers, the least visible part of the movie industry is distribution. A) True B) False 65) The major.
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61) Disney fought to keep away from the television networks
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41) There no similarities between French- and English-Canadian movies. A) True B)

41) There are no similarities between French- and English-Canadian movies. A) True B) False 42) Suspension of disbelief occurs when a viewer gets caught up in the story. A) True B) False 43) Unlike other types of media, movies have largely escaped censors and moral police. A) True B) False 44) There is little doubt that movies can change.
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41) There no similarities between French- and English-Canadian movies. A) True B)
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61) Community radio home to many ethnic radio programs. A) True B)

61) Community radio is home to many ethnic radio programs. A) True B) False 62) "Terrestrial radio" means that the signal is carried directly by underground wires. A) True B) False 63) Podcasting has the potential to make everybody a disc jockey. A) True B) False 64) "Jack" refers to an eclectic, somewhat unpredictable musical radio format. A) True B) False 65).
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61) Community radio home to many ethnic radio programs. A) True B)
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41) The first network of linked computers was called the

41) The first network of linked computers was called the World Wide Web. A) True B) False 42) Users of the internet are only recipients of information and entertainment. A) True B) False 43) The terms internet and web mean exactly the same thing. A) True B) False 44) The web is the fundamental network that carries messages. A) True B).
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41) The first network of linked computers was called the
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1) How many hours of television do Canadians watch per

1) How many hours of television do Canadians watch per week? A) 7 hours B) 15 hours C) 21 hours D) 28 hours E) 35 hours 2) In which year did television first arrive in Canada? A) 1965 B) 1862 C) 1943 D) 1952 E) 1971 3) In which year did Canadian television stations begin broadcasting in digital? A) 1999 B) 2001 C) 2011 D).
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1) How many hours of television do Canadians watch per
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41) In 2004, the Supreme Court of Canada ruled that

41) In 2004, the Supreme Court of Canada ruled that music downloading is legal. A) True B) False 42) The majority of music sales in Canada are legal digital downloads. A) True B) False 43) The recording industry is concentrated in four major companies. A) True B) False 44) File sharing had little impact on the recording industry’s corporate.
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41) In 2004, the Supreme Court of Canada ruled that
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31) The original television industry was composed of  A) local

31) The original television industry was composed of  A) local stations. B)  large networks. C)  small networks. D)  public corporations. E)  international stations. 32) In which year was the first television broadcast received in Canada? A) 1947 B) 1952 C) 1963 D) 1936 E) 1976 33) In Quebec, what percentage of television viewing is Canadian? A) 77 percent B) 52 percent C) 50 percent D).
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31) The original television industry was composed of  A) local
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61) The traditional broadsheet newspaper giving way to the tabloid

61) The traditional broadsheet newspaper is giving way to the tabloid format. A) True B) False 62) Electronic versions of newspapers contain less news. A) True B) False 63) An advertising paper without news is called a "shopper." A) True B) False 64) The vast majority of magazines available on Canadian newsracks are actually homegrown. A) True B) False 65) In 2010,.
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61) The traditional broadsheet newspaper giving way to the tabloid
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1) Words in radio differ from words in print because

1) Words in radio differ from words in print because they are A) read. B)  spoken. C)  transmitted. D)  live. E)  sung. 2) Andrew Crisell, a cultural theorist, refers to radio as A) a sensory medium. B)  a blind medium. C)  a visual medium. D)  an imaginary medium. E)  a deaf medium. 3) Sounds or sound effects are what kind of sign? A).
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1) Words in radio differ from words in print because
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51) The pages of a tabloid larger than the pages

51) The pages of a tabloid are larger than the pages of a broadsheet. A) True B) False 52) The Albuquerque Tribune created the first newspaper website in 1992. A) True B) False 53) The Kent Commission promoted convergence in the newspaper industry. A) True B) False 54) Most people read hometown dailies. A) True B) False 55) In the past decade,.
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51) The pages of a tabloid larger than the pages
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41) Radio the only mass medium that not ubiquitous. A) True B)

41) Radio is the only mass medium that is not ubiquitous. A) True B) False 42) The number of radio listeners aged 12 to 34 has fallen off in recent years. A) True B) False 43) FM radio came before AM. A) True B) False 44) CBC radio is Canada's public broadcaster. A) True B) False 45) News/talk is the most.
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41) Radio the only mass medium that not ubiquitous. A) True B)
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71) Andrew Crisell refers to radio as a __________________. 72)­ Marshall

71) Andrew Crisell refers to radio as a __________________. 72)­ Marshall McLuhan referred to radio as a __________________.   73) Sounds or sound effects on the radio are __________________ signs. 74) Radio signals are carried on the __________________ spectrum. 75) In 2010, the average Canadian listened to about __________________ hours of radio each week. 76) Gordon.
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71) Andrew Crisell refers to radio as a __________________. 72)­ Marshall
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51) Norman McLaren was a Canadian pioneer in animation. A) True B)

51) Norman McLaren was a Canadian pioneer in animation. A) True B) False 52) Canada is most known for making very successful dramatic films. A) True B) False 53) The mandate of the NFB is to promote Canadian unity. A) True B) False 54) Atom Egoyan was the first commissioner of the NFB. A) True B) False 55) The documentary An Inconvenient.
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51) Norman McLaren was a Canadian pioneer in animation. A) True B)
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31) According to McLuhan, which media brought back tribalization? A) Newspapers B)

31) According to McLuhan, which media brought back tribalization? A) Newspapers B) Movies C) Radio D) Internet E) Television 32) What was Marshall McLuhan’s term for the new tribalization? A) Social network B) International community C) Global village D) Universalism E) World Wide Web 33) In 2009, what percentage of North Americans had access to the internet? A) 97 percent B) 87 percent C).
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31) According to McLuhan, which media brought back tribalization? A) Newspapers B)
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11) By 1958, which network stretched from Victoria to Halifax? A)

11) By 1958, which network stretched from Victoria to Halifax? A) NBC B) PBS C) Global D) CTV E) CBC 12) Currently, there are how many national television networks in Canada? A) Two B) Three C) Five D) Six E) Twenty 13) How many Canadian national television networks are privately owned? A) Five B) Two C) Four D) Seven E) Fifteen 14) What was created by.
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11) By 1958, which network stretched from Victoria to Halifax? A)
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31) Which independent studio was founded by a Canadian investor? A)

31) Which independent studio was founded by a Canadian investor? A) Miramax B) Dreamworks C) United Artists D) Lions Gate E) Warner Brothers 32) Canadian movies account for which percentage of all screen time at movie houses in Canada? A) 11 percent B) 32 percent C) 76 percent D) 2 percent E) 26 percent 33) Canada has been most successful in which.
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31) Which independent studio was founded by a Canadian investor? A)
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