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  88) What are the three categories of deceptive marketing practices? Briefly describe each. 89) Identify the major social criticisms of marketing. 90) Identify the social costs of increased automobile ownership. Describe two options for restoring the balance between private and public goods. Give specific examples.     .
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  81) The National Do Not Call Registry is managed by the Federal Trade Commission. 82) The Do Not Call Registry Act requires Web site operators targeting children to post privacy policies on their sites. 83) Do-not-call legislation has rendered all forms of telemarketing ineffective. 84) Direct-response television (DRTV) marketing takes one of two.
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  1) ________ marketing is defined as meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. A) Sustainable B) Customer driving C) Mass D) Customer-driven E) Differential 2) The ________ concept specifically focuses on future company needs, but not on future customer needs. A) societal.
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  90) As the marketing manager at Secure Services, a home security systems company, you have been asked to devise a new sales and marketing strategy for a new line of sophisticated alerting systems called "Imperio." These alerting systems can be programmed to meet individual specifications, have special child lock features,.
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  61) Satisfying consumers' immediate needs and desires does not always serve the future best interests of either customers or the business. 62) While the societal marketing concept considers the future welfare of consumers and the sustainable marketing concept considers future company needs, the strategic planning concept considers both. 63) Deceptive promotion involves.
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  81) In the global value delivery network, the second link between the sellers and the final buyers moves products from points of production to the borders of countries within which they are sold. 82) Channels of distribution within countries are similar across nations. 83) Most of the retailing in the United States.
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  71) The blogosphere is cluttered and difficult to control. 72) Mobile marketing is an unsuitable tool for triggering an immediate purchase from a consumer. 73) By using Quick Response codes, customers can add their names to the Do Not Call registry. 74) The marketing results from direct mail are difficult to measure. 75) Direct-mail.
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  41) ________ is a method of entering a foreign market by developing foreign-based assembly or manufacturing facilities. A) Exporting B) Direct investment C) Licensing D) Indirect exporting E) Management contracting 42) Which of the following is an advantage of direct investment? A) Direct investment involves fewer risks than joint ownership. B) Direct investment ensures that a firm is.
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  21) Valdo, a cosmetic firm located in the United States, markets its products in Asian and European countries through independent distributors. In this case, Valdo has entered international markets through ________. A) joint ownership B) joint venturing C) indirect exporting D) direct investment E) franchising 22) The difference between direct and indirect exporting is that indirect.
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  11) Which type of economy consumes most of its output and barters the rest for simple goods and services? A) industrial economy B) developed economy C) subsistence economy D) emerging economy E) raw material exporting economy 12) Which of the following is true of raw material exporting economies? A) These economies are major exporters of agricultural products. B).
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  81) Seatbelts are considered to be salutary products. 82) Xorbate Blue is a relatively new food supplement that provides both high immediate satisfaction and high long-run benefits. Xorbate Blue is best classified as a salutary product. 83) Corporate marketing ethics policies should most likely address distributor relations, advertising standards, customer service, and.
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  93) Describe two ways in which marketers can engage in social media. What are the challenges and advantages of these approaches? 94) Nellie Wills, an emergency medicine professional, is getting married in six months. Since her job is extremely demanding, Nellie lacks the time to go shopping for all the products.
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    11.According to the definitions in the text, a multidomestic firm is an organization that attempts to standardize operations worldwide in all functional areas.  True    False   12.The United Nations uses the term transnational to describe an enterprise doing business in more than one country.  True    False   13.Only those companies that have foreign operations need to be aware.
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    41.Expanded international trade is linked with the creation of more and better jobs.  True    False   42.Globalization has produced uneven results across nations and people.  True    False   43.Opponents of globalization argue that globalization has contributed to an improvement in environmental and health conditions.  True    False   44.Opponents of free trade point out that globalization has contributed to a decline in environmental.
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  21) Critics who assert that the marketing system promotes too much interest in material possessions are most likely concerned that the result of successful marketing will be ________. A) high-pressure selling tactics B) unsustainable overconsumption C) perceived obsolescence D) planned obsolescence E) deceptive pricing 22) Which of the following most likely suggests that marketers lack the.
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  98) Jazz is a costume jewelry manufacturing company based in the United States. The company decides to sell its products abroad, but it faces the major problem of price escalation. What is price escalation? How can Jazz overcome this problem? 99) Explain the whole-channel view of the distribution process.     .
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  61) Excessive host-country regulations are an example of tariffs. 62) Foreign businesses can face nontariff trade barriers restricting product standards. 63) The European Union restricts trade opportunities to European firms. 64) A country's industrial structure is an economic factor that reflects its attractiveness as a market. 65) Income distribution generally remains constant across different.
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  11) In advertising, puffery refers to ________. A) broadcasting a straightforward promotional message B) including innocent exaggeration for effect C) creating emotional appeals for a brand D) creating subliminal appeals for a brand E) providing value-added promotions 12) ________ refers to persuading people to buy goods they had no thought of buying. A) Sustainable marketing B) High-pressure selling C).
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    51.A survey of CEOs of the 162 largest firms on Fortune's list of the 500 largest American corporations found that the CEOs strongly believed that:    A.an international orientation should be an important part of college business education.   B.international business skills and knowledge were important for promotion to senior executive positions but not.
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    21.According to the text, the international environment is all of the uncontrollable forces originating outside the home country that surround and influence the firm.  True    False   22.According to the text, the domestic environment is all of the uncontrollable forces originating in the home country that surround and influence the firm's life and development.  True    False   23.The.
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  51) What are deficient products? A) products that have neither immediate appeal nor long-run benefits B) products that give high immediate satisfaction but hurt consumers in the long run C) products that have low appeal but may benefit consumers in the long run D) products that are either unsafe or inferior E) products in the.
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  71) When a company expands by developing its own products rather than acquiring a competitor, the company is likely to be accused of reducing competition. 72) Each basic consumer right has led to more specific proposals from consumerists, such as nutritional and ingredient labeling. 73) The management strategy of environmental sustainability focuses.
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  100) Strawberry Fizz is a renowned bottled juice manufacturer in the United States. It exports its products to Mexico, has a joint venture in Hong Kong, and owns a subsidiary in South Africa. The company has organized an export department to manage its international marketing activities. Do you think it.
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True / False Questions  1.All managers need to have a basic knowledge of international business.  True    False   2.As the term is used in the text, foreign business is business whose activities are carried out across national borders.  True    False   3.An international company is an organization with multicountry affiliates, each of which formulates its own business strategy based.
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    31.Critics of large global firms compare these firms' sales with nations' total sales to illustrate the tremendous size of these firms.  True    False   32.One variable commonly used to measure where and how fast internationalization takes place is the increase in total foreign direct investment.  True    False   33.The world stock of outward foreign direct investment was $19.
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  71) Foreign-based production facilities offer many advantages to an investing company if the foreign market is small. 72) Management contracting consists of one company joining forces with foreign investors to create a local business in which they share possession and control. 73) Similar consumer needs around the world suggest that a strategy.
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  31) Which of the following is most likely a drawback of contract manufacturing? A) There are low chances of quickly starting the process. B) There is decreased control over the manufacturing process. C) There are significant political and economic risks involved. D) There is little opportunity of later forming a partnership. E) There is no.
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  61) Mass marketing consists of connecting directly with carefully targeted consumers, often on a one-to-one, interactive basis. 62) Direct marketing is characterized by narrowly defined segments or individual buyers. 63) Online direct marketing results in higher costs and slower handling of channel and logistics functions. 64) Social media marketing is a traditional direct.
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  51) When companies fully adapt their advertising messages to local markets, they follow a strategy of ________. A) communication extension B) product invention C) communication adaptation D) straight product extension E) product adaptation 52) Regardless of how companies go about pricing their products, their foreign prices probably will be higher than their domestic prices for comparable.
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  98) Compare the four types of products in the societal classification of products. Provide examples of each type to illustrate your answer. 99) How can companies help marketers act ethically when faced with ethical dilemmas? 100) Compare the two common principles that can be used to guide companies and marketing managers on.
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  41) ________ serves as a guide to the future, laying out how a company's products and services, processes, and policies must evolve and what new technologies must be developed to get there. A) An environmental mission statement B) A cradle-to-cradle practice C) Pollution prevention D) Product stewardship E) A sustainability vision 42) What do most companies.
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