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  94) Define marketing planning. Briefly outline what a company should cover in its marketing plan. 95) Kawaii Electronics sells air conditioning systems for office buildings. The company's marketing department is currently structured as a functional organization. However, Kawaii is considering changing the structure to either a product management or a customer.
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  41) Greater consumer control means that companies must rely more on marketing by ________. A) intrusion B) attraction C) competition D) forceful persuasion E) impersonal selling 42) Which of the following is an example of consumer-generated marketing? A) Cristal, a jewelry store, uses its page on Facebook to provide information about its upcoming products to its customers. B).
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  86) What is marketing? Briefly describe the marketing process. 87) Using suitable examples, briefly compare and contrast the concepts of needs, wants, and demands. Discuss how these concepts relate to marketing practices. 88) Explain market offerings and marketing myopia.     .
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  61) Marketing is managing profitable customer relationships. 62) When backed by buying power, wants become needs. 63) Market offerings include entities such as people, places, information, and ideas. 64) When sellers pay less attention to the specific products they offer and more attention to the benefits and experiences produced by these products, they.
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  31) ________ marketing is defined as socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. A) Customer-driven B) Mass C) Sustainable D) Customer-driving E) Ambush 32) The concept of shared value focuses on ________. A) creating economic value.
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  1) According to the five-step model of the marketing process, the first step in marketing is ________. A) capturing value from customers to create profits and customer equity B) constructing an integrated marketing program that delivers superior value C) building profitable relationships and creating customer delight D) understanding the marketplace and customer needs and.
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  71) A tool for identifying growth opportunities is the product/market expansion grid. 72) A firm's marketing department must partner with other company departments to produce superior value for customers. 73) A company's customer value delivery network does not include members external to the organization. 74) In the marketing mix, product refers to the.
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  11) Which of the following is an example of a media public? A) community organization B) minority group C) television station D) banking institution E) federal government 12) Kelstone Developers is planning to build a new shopping mall that would require the partial acquisition of a nearby public park. Walking Green, an environmental group, challenges the.
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  41) A consumer group that responds in a similar way to a given set of marketing efforts is the company's ________. A) value chain B) market segment C) financial public D) business portfolio E) market position 42) Which of the following best describes market segmentation? A) differentiating a market offering to create superior customer value B) identifying consumer.
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  61) Customer markets are part of a manufacturer's microenvironment. 62) Marketing intermediaries supply resources needed by a company to produce its goods and services. 63) Resellers are a part of the financial publics of an organization. 64) A customer buys a can of Pepsi from a Walmart store. In this scenario, Walmart is.
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  71) The rapid increase in the number of people who telecommute has created a booming small office/home office market in the United States. 72)  Many companies have started to target the LGBT market segment which has significant buying power. 73) The purchasing power of a population is part of the technological environment.
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  1) Which of the following is true of strategic planning in a firm? A) It deals with maintaining the company's current business ventures. B) It focuses on the firm's internal environment rather than the external environment. C) It occurs at the business-unit, product, and market levels rather than at the corporate level. D) It.
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  93) Define customer-perceived value. 94) The aim of customer relationship management is to create not just customer satisfaction, but customer delight as well. Explain. 95) Explain, with examples, the different types of relationships that a company can build with its customers.     .
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  1) Which of the following is part of the microenvironment of a firm's marketing environment? A) the political state of the country in which the firm exists B) the cultural forces that exist in a society C) the suppliers who work with the company D) the technological resources available to the company E) the different.
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  21) The ________ concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do. A) marketing B) product C) production D) selling E) societal marketing 22) Which of the following concepts is based on a customer-centered philosophy? A) the product concept B) the marketing.
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  21) Reseller markets consist of ________. A) government agencies that buy goods and services to produce public services B) individuals who buy goods and services for personal consumption C) firms that buy goods and services to assemble overseas D) firms that buy goods and services to sell at a profit E) firms that buy goods.
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  81) Customer equity is a measure of the past value of a company's customer base. 82) Barnacles are customers who are potentially profitable but not loyal. 83) After the Great Recession, marketers have started focusing on value-for-the-money, practicality, and durability in their product offerings and marketing pitches. 84) Since less than ten percent.
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    41. The following species A. formed when ethyne is treated with a strong base.B. is the conjugate base of acetylene.C. could react with bromoethane to form 1-butyne.D. could react with bromocyclopentane to form an internal alkyne.E. a and bF. a, b, and cG. a, b, and dH. all of the above   42. The term retrosynthesis refers to syntheses developed: A. devised by examining the.
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  61) Most firms begin the strategic planning process by developing detailed marketing and departmental plans that support a company-wide plan. 62) According to the text, an organization's mission statement should emphasize its intentions toward customers and the customer experience the organization seeks to create. 63) "At Dodson, we sell shoes" is a.
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  86) What are marketing intermediaries? What are the different types of marketing intermediaries? 87) Markwin Electronics is a company that only sells products online. Orders are taken through an interactive Web site, and goods are shipped out through a small warehouse the company owns. Markwin employees also handle the shipment of.
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  41) Which of the following factors would fall under the demographic environment for marketers? A) the growth rate of a company's competitors B) the prices quoted by a company's suppliers C) the profitability of a company's shareholders D) the level of technological advancement in a company's production processes E) the educational level of a company's.
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  51) In which of the following customer relationship groups do organizations generally avoid investing? A) barnacles B) strangers C) butterflies D) true believers E) true friends 52) A consumer who is potentially profitable but shifts loyalty toward better deals is referred to as a ________. A) true friend B) butterfly C) stranger D) barnacle E) true believer 53) ________ are customers who.
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  11) A brand's ________ is the set of benefits that it promises to deliver to consumers to satisfy their needs. A) dominant effect B) fringe benefit C) perquisite D) value proposition E) dividend yield 12) Which of the following concepts holds that consumers will favor products that are available and highly affordable? A) the marketing concept B) the.
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  81) Cause-related marketing techniques are typically unprofitable for businesses, which is why it is a rarely used form of corporate giving. 82) Marketers have a better chance of taking advantage of a person's secondary beliefs than his or her core beliefs. 83) Effective marketing managers take a reactive rather than a proactive.
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  99) What are marketing dashboards? How do they benefit marketers? 100) Raintree Developers has been measuring its marketing return on investment (or marketing ROI) to assess its marketing performance for the past few years. Explain why this method may not accurately reflect the company's performance and what Raintree can use to.
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  31) A strategy for company growth through starting up or acquiring businesses outside the company's current products and markets is called ________. A) vertical integration B) market development C) diversification D) market penetration E) product development 32) With a market development strategy, a company aims to improve sales by ________. A) increasing advertising efforts to build brand.
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  21) EcoBean, a chain of cafes, has introduced a Special Shopper Card that allows customers to pay in advance for coffee and snacks. This effort by EcoBean management is most likely an example of ________. A) market development B) product development C) diversification D) market penetration E) product adaptation 22) Acme Inc., a manufacturer of construction.
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  81) The most common form of marketing organization is the product management organization. 82) The purpose of operating control is to ensure that a company achieves the sales, profits, and other goals set out in its annual plan. 83) A company can assess marketing ROI in terms of standard marketing performance measures,.
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  31) Which generational group is most likely less materialistic when compared with other groups? A) Generation Z B) Generation X C) baby boomer D) Millennial E) the Lost Generation 32) Which of the following is most likely a characteristic of the Millennial generation? A) They have very little knowledge of using digital media. B) They are a smaller.
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    31. Exhibit 8-8Using acetylene and any alkyl halides as starting materials, synthesize the following compounds. More than one step may be required. Show all reagents and all intermediate compounds in your synthetic scheme.             32. Exhibit 8-8Using acetylene and any alkyl halides as starting materials, synthesize the following compounds. More than one step.
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  11) Omni Healthcare's analgesic drug Cetaprin has a 40% share in the analgesics market in the country of Terrania. Its closest competitor, Febex, has a 25% share in the market, while four other analgesic brands split the remainder. Which statement indicates that Cetaprin is a cash cow according to the.
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  71) Customer-driving companies create products and services that serve only the existing needs of consumers. 72) Organizations that follow the societal marketing concept most likely practice socially and environmentally responsible marketing. 73) Product, price, place, and promotion make up the elements of a firm's marketing mix. 74) Customer relationship management focuses on retaining.
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  51) Governments most likely enact business legislation to ________. A) prevent unfair competition in the market B) allow a single large monopoly in the market C) prevent alternative products from entering the market D) protect the interests of producers rather than society E) dissociate social responsibility from commerce 52) Which of the following is most likely.
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  96) Discuss the opportunities and challenges that new communication technologies have created for marketers. 97) Compare and contrast customer-managed relationships and consumer-generated marketing. 98) Define customer equity, and explain why it is important to a company.     .
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  51) In a SWOT analysis, ________ refer to favorable factors or trends in the external environment that a company may be able to exploit to its advantage. A) strengths B) strategies C) threats D) opportunities E) controls 52) In a SWOT analysis, ________ refer to unfavorable external factors or trends that may present challenges to performance. A).
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