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  98) Jazz is a costume jewelry manufacturing company based in the United States. The company decides to sell its products abroad, but it faces the major problem of price escalation. What is price escalation? How can Jazz overcome this problem? 99) Explain the whole-channel view of the distribution process.     .
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  93) Describe two ways in which marketers can engage in social media. What are the challenges and advantages of these approaches? 94) Nellie Wills, an emergency medicine professional, is getting married in six months. Since her job is extremely demanding, Nellie lacks the time to go shopping for all the products.
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  51) When companies fully adapt their advertising messages to local markets, they follow a strategy of ________. A) communication extension B) product invention C) communication adaptation D) straight product extension E) product adaptation 52) Regardless of how companies go about pricing their products, their foreign prices probably will be higher than their domestic prices for comparable.
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  41) ________ is a method of entering a foreign market by developing foreign-based assembly or manufacturing facilities. A) Exporting B) Direct investment C) Licensing D) Indirect exporting E) Management contracting 42) Which of the following is an advantage of direct investment? A) Direct investment involves fewer risks than joint ownership. B) Direct investment ensures that a firm is.
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  31) Which of the following is most likely a drawback of contract manufacturing? A) There are low chances of quickly starting the process. B) There is decreased control over the manufacturing process. C) There are significant political and economic risks involved. D) There is little opportunity of later forming a partnership. E) There is no.
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  31) Which of the following is true of marketing through blogs? A) Starting and maintaining blogs is expensive. B) Blogs are a form of traditional direct marketing. C) Blogs are typically used to provide automated responses to consumer conversations. D) Companies should not monitor blogs if they want to reach customers effectively. E) Blogs are.
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  51) What are deficient products? A) products that have neither immediate appeal nor long-run benefits B) products that give high immediate satisfaction but hurt consumers in the long run C) products that have low appeal but may benefit consumers in the long run D) products that are either unsafe or inferior E) products in the.
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  96) What is sales promotion? What are the various factors that have contributed to the rapid growth of sales promotion in consumer markets? 97) List the various types of sales promotions. What are the objectives of each type? 98) Explain the difference between coupons and rebates using suitable examples.     .
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  90) As the marketing manager at Secure Services, a home security systems company, you have been asked to devise a new sales and marketing strategy for a new line of sophisticated alerting systems called "Imperio." These alerting systems can be programmed to meet individual specifications, have special child lock features,.
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  21) Valdo, a cosmetic firm located in the United States, markets its products in Asian and European countries through independent distributors. In this case, Valdo has entered international markets through ________. A) joint ownership B) joint venturing C) indirect exporting D) direct investment E) franchising 22) The difference between direct and indirect exporting is that indirect.
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  1) ________ marketing is defined as meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. A) Sustainable B) Customer driving C) Mass D) Customer-driven E) Differential 2) The ________ concept specifically focuses on future company needs, but not on future customer needs. A) societal.
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  51) A 30-minute or longer advertising program on television that markets a single product is called a(n) ________. A) phishing program B) infomercial C) podcast D) catalog E) spambot 52) Haynes, a manufacturer of consumer electronics, created a 30-minute program describing the various ways in which its products could be used and aired the program on.
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  41) ________ serves as a guide to the future, laying out how a company's products and services, processes, and policies must evolve and what new technologies must be developed to get there. A) An environmental mission statement B) A cradle-to-cradle practice C) Pollution prevention D) Product stewardship E) A sustainability vision 42) What do most companies.
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  21) ________ might appear anywhere on an Internet user's screen when a user is browsing through an article and are often related to the information being viewed. A) Viral advertisements B) Social media sites C) Online display ads D) Digital catalogs E) Printed catalogs 22) Every time a search is made using keywords related to construction,.
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  1) ________ consists of connecting directly with carefully targeted consumers, often on a one-to-one, interactive basis. A) Undifferentiated marketing B) Mass marketing C) Direct marketing D) Internal marketing E) Standardized marketing 2) Which of the following statements is most likely true about direct marketing? A) Direct marketing is used to sell goods to an undifferentiated market segment. B).
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  81) Seatbelts are considered to be salutary products. 82) Xorbate Blue is a relatively new food supplement that provides both high immediate satisfaction and high long-run benefits. Xorbate Blue is best classified as a salutary product. 83) Corporate marketing ethics policies should most likely address distributor relations, advertising standards, customer service, and.
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  100) Strawberry Fizz is a renowned bottled juice manufacturer in the United States. It exports its products to Mexico, has a joint venture in Hong Kong, and owns a subsidiary in South Africa. The company has organized an export department to manage its international marketing activities. Do you think it.
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  61) Satisfying consumers' immediate needs and desires does not always serve the future best interests of either customers or the business. 62) While the societal marketing concept considers the future welfare of consumers and the sustainable marketing concept considers future company needs, the strategic planning concept considers both. 63) Deceptive promotion involves.
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  92) What are the four elements of salesperson compensation? Give an example to show how these elements motivate salespeople in different situations. 93) What are the different ways of finding sales prospects? 94) In the context of the selling process, what is closing? What are the various closing techniques a salesperson can.
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  61) Excessive host-country regulations are an example of tariffs. 62) Foreign businesses can face nontariff trade barriers restricting product standards. 63) The European Union restricts trade opportunities to European firms. 64) A country's industrial structure is an economic factor that reflects its attractiveness as a market. 65) Income distribution generally remains constant across different.
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  11) Amazon.com and Expedia.com are best described as ________ that sell products and services directly to final buyers via the Internet. A) search engines B) content sites C) transaction sites D) e-tailers E) iTV sites 12) Which of the following is a transaction site? A) Wikipedia B) Yahoo C) eBay D) IMDB E) Facebook 13) The growth of the Internet caused many.
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  71) The blogosphere is cluttered and difficult to control. 72) Mobile marketing is an unsuitable tool for triggering an immediate purchase from a consumer. 73) By using Quick Response codes, customers can add their names to the Do Not Call registry. 74) The marketing results from direct mail are difficult to measure. 75) Direct-mail.
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  11) Which type of economy consumes most of its output and barters the rest for simple goods and services? A) industrial economy B) developed economy C) subsistence economy D) emerging economy E) raw material exporting economy 12) Which of the following is true of raw material exporting economies? A) These economies are major exporters of agricultural products. B).
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  71) Foreign-based production facilities offer many advantages to an investing company if the foreign market is small. 72) Management contracting consists of one company joining forces with foreign investors to create a local business in which they share possession and control. 73) Similar consumer needs around the world suggest that a strategy.
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  21) Critics who assert that the marketing system promotes too much interest in material possessions are most likely concerned that the result of successful marketing will be ________. A) high-pressure selling tactics B) unsustainable overconsumption C) perceived obsolescence D) planned obsolescence E) deceptive pricing 22) Which of the following most likely suggests that marketers lack the.
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  81) The National Do Not Call Registry is managed by the Federal Trade Commission. 82) The Do Not Call Registry Act requires Web site operators targeting children to post privacy policies on their sites. 83) Do-not-call legislation has rendered all forms of telemarketing ineffective. 84) Direct-response television (DRTV) marketing takes one of two.
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  11) In advertising, puffery refers to ________. A) broadcasting a straightforward promotional message B) including innocent exaggeration for effect C) creating emotional appeals for a brand D) creating subliminal appeals for a brand E) providing value-added promotions 12) ________ refers to persuading people to buy goods they had no thought of buying. A) Sustainable marketing B) High-pressure selling C).
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  61) Mass marketing consists of connecting directly with carefully targeted consumers, often on a one-to-one, interactive basis. 62) Direct marketing is characterized by narrowly defined segments or individual buyers. 63) Online direct marketing results in higher costs and slower handling of channel and logistics functions. 64) Social media marketing is a traditional direct.
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  41) The process in which printed catalogs, brochures, samples, and DVDs are distributed to customers using highly selective mailing lists is known as ________. A) mass marketing B) direct-mail marketing C) telemarketing D) internal marketing E) kiosk marketing 42) Eric Dylan is the marketing director of a charity that raises funds to help provide educational services.
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  81) In the global value delivery network, the second link between the sellers and the final buyers moves products from points of production to the borders of countries within which they are sold. 82) Channels of distribution within countries are similar across nations. 83) Most of the retailing in the United States.
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  71) When a company expands by developing its own products rather than acquiring a competitor, the company is likely to be accused of reducing competition. 72) Each basic consumer right has led to more specific proposals from consumerists, such as nutritional and ingredient labeling. 73) The management strategy of environmental sustainability focuses.
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  88) Shopard publishes FBerry, America's longest running fashion magazine, from one central location in Los Angeles. FBerry is the only product that Shopard handles. The magazine is bought by millions of readers in the U.S. and Europe. Which type of sales-force structure is most appropriate for Shopard? Why? 89) Vintage, one.
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