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Study Resources (Art And Architechture)

True / False Questions  1.Companies decide to export to increase their sales and profits or to protect them from being eroded.  True    False   2.The first step in finding a foreign market for a product is to determine whether a market exists for a firm's products.  True    False   3.The International Trade Administration (ITA) is a good place for.
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    81.Bills of lading are of two types:    A. invalidated and validated   B. endorsed and unendorsed   C. to order and straight   D. confirmed and unconfirmed   E. documented and undocumented     82.In the area of shipment risk, ocean vessels assume:    A. all the risk for the safety of their cargo.   B. none of the risk for the safety of their cargo, except for negligence.   C. exporters or importers will have.
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    21.Licensing and joint venture agreements cannot be useful business forms for new exporters.  True    False   22.The export marketing plan is essentially the same as the domestic marketing plan.  True    False   23.The export marketing plan does not include product characteristics, promotional plans, and details on arrangements with foreign representatives.  True    False   24.Sales forecasts and budgets, pricing policies, product characteristics, holiday.
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    71.When Lady Gaga took her act to India, she adapted her product, ______, to the local environment by _______.    A. song performances; changing rhythm tracks to fit Indian preferences.   B. song performance; having an Indian singer redub her songs in Hindi.   C. clothing; adapting the clothing line to the thinner Indian figure.   D. all of the above.   E. two of.
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    81.The experience of suppliers to the youth market indicates that this is an international market segment:    A. like the retiree market.   B. unlike any other market.   C. like the market for consumer goods.   D. like the market for luxury goods.   E. none of the above.     82.To avoid translation errors, the experienced advertising manager will use:    A. plenty of illustrations with short copy.   B. local translators.   C. back.
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    31.The effectiveness of supply chain management efforts is strongly influenced by how a company manages the interface of logistics with sourcing and manufacturing.  True    False   32.Packaging and transportation requirements for a product can significantly influence logistics costs, and these factors should be addressed during the postdesign steps in a company's value chain.  True    False   33.Standards are.
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    21.The great disparity in income throughout the world promotes worldwide product standardization.  True    False   22.Promotion is all forms of communication between a firm and its publics.  True    False   23.Physical forces inhibit efforts at international product standardization.  True    False   24.In cases where the product serves the same function but must be adapted to different conditions, the product may be left.
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    71.In the case of the United States, intrafirm trade accounts for ______ percent of exports of goods.    A. 15 to 30   B. 45 to 60   C. 35 to 45   D. 30 to 40   E. over 60     72.In the case of the United States, intrafirm trade accounts for ___ ___ percent of imports of goods.    A. 15 to 30   B. 45 to 60   C. 35 to 45   D. 30 to.
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    21.In many companies, the purchasing function has been viewed as a prime candidate for outsourcing to other firms, a trend encouraged by rapid developments in e-procurement.  True    False   22.While indirect production-oriented goods have been the focus of management attention for many years, the purchasing of goods and services that are part of finished.
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    41.Management contracts can enable the global partner to control many aspects of a joint venture even when holding only a minority position.  True    False   42.In a 12-country study conducted by Ernst & Young, 65 percent of U.S. companies were found to be engaged in a strategic alliance.  True    False   43.Strategic alliances take many forms, including licensing,.
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    91.Strategic alliances are:    A. partnerships between competitors, customers, or suppliers that may take various forms.   B. another name for a growth triangle.   C. arbitration.   D. none of the above.   E. two of A, B, and C.     92.According to a 12-country study conducted by Ernst & Young, _____ percent of U.S. companies are engaged in some form of strategic alliance.    A. 25   B. 50   C. 65   D. 75   E. 90     93.________ alliances are.
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True / False Questions  1.The effectiveness of every organization depends, to a great extent, on how well its human resources are used.  True    False   2.The effectiveness of every organization is totally controlled by the effectiveness of its workforce.  True    False   3.Managerial positions in overseas operations require more and different skills than do purely domestic executive jobs.  True    False   4.Sources of.
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    51.Payment terms are incidental once the customer need has been identified and a sales price agreed to.  True    False   52.A shipper's export declaration (SED) is a document required by the U.S. Department of Agriculture to control exports and supply export statistics.  True    False   53.Straight bills of lading are negotiable documents.  True    False   54.The EU uses the CE mark to.
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    91.Mass customization:    A. is enhanced by a company's use of computer-aided manufacturing systems to produce and deliver products and services in a batch size of one.   B. is usually appropriate in situations where there is the potential for differentiating a product for a particular customer.   C. typically requires the company to reconceptualize the design of its.
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    11.Parent-country nationals usually are not knowledgeable about the host-country culture and language, but many such expatriates have adapted, learned the language, and become thoroughly accepted in the host country, which allows them to avoid any biases of their own cultural experience and to be able to understand and perform effectively.
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    31.In a DAP (delivered at named place), the buyer is responsible for paying for all transportation costs from the seller's location, including customs clearing, to the buyer's location.  True    False   32.In a DAP (delivered at named place), the seller assumes risk when the goods leave the seller's factory or warehouse.  True    False   33.CIF and CFR terms.
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    61.According to the text, __________ are the most insensitive to the foreign environment.    A. high-style products   B. faddish and consumer products   C. industrial products   D. basic consumer staples   E. none of the above     62.Generally, __________ products require greater modification to meet local market requirements worldwide.    A. low-priced   B. maintenance   C. consumer   D. industrial   E. none of the above     63.Generally, as marketers go down the economic and social strata in each country, they.
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    71.Which of the following is the most risky for an importer?    A. Open account   B. Irrevocable letter of credit   C. Bank collection time draft   D. Cash in Advance   E. None of the above     72.The U.S. Export-Import Bank (Ex-Im Bank) offers the following:    A. export credit insurance.   B. guarantees.   C. direct and intermediary loans.   D. Working Capital Guarantee.   E. all of the above.     73.Foreign trade zones are also called:    A. free trade zones.   B. transit zones.   C. free perimeters.   D. export.
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    61.The Gold Key Service provided through many American embassies offers companies the following:    A. orientation briefings.   B. market research.   C. introductions to potential partners.   D. assistance in developing a marketing strategy for the particular country.   E. all of the above.     62.The Department of Commerce organizes events called "Show and Sells" that are helpful in both locating foreign representatives and making sales..
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    51.A pioneering firm stands the best chance for long-term success in market-share leadership and profitability when:    A. there are few cultural barriers to entry.   B. the firm has sufficient size, resources, and competencies.   C. there is high potential for imitation.   D. all of the above.   E. two of A, B, and C.     52.In many cases, a firm entering international markets becomes.
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    41.Recruiting salespeople in foreign countries is less difficult than recruiting them in the home country.  True    False   42.Sales promotion provides the selling aids for the marketing function and includes activities such as the preparation of point-of-purchase displays, contests, premiums, trade show exhibits, money-off offers, and coupons.  True    False   43.The international standardization of the sales promotion function.
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True / False Questions  1.Sometimes there are almost no differences between marketing domestically and marketing internationally. At other times these differences are great.  True    False   2.The basic functions of domestic and international marketing are the same.  True    False   3.International markets served often differ widely because of great variations in the uncontrollable environmental forces.  True    False   4.Marketing managers of global firms.
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    11.If a firm decides to set up its own export operation rather than do indirect exporting, the firm must obtain overseas distribution.  True    False   12.Generally, trade missions consist of 5 to 12 business professors.  True    False   13.New exporters always come to the process with a carefully developed marketing strategy.  True    False   14.Lack of top management commitment to export is.
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    71.Licensing provides income for:    A. fashion designers.   B. computer manufacturers.   C. magazine publishers.   D. all of the above.   E. two of A, B, and C.     72.Which of the following was stated in the text as being a concern with licensing?    A. It requires the licensor to invest scarce funds in the licensee's company.   B. It can create a competitor.   C. License terms are often not upheld by.
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    41.Computer-integrated manufacturing reduces the economic batch quantity to one and facilitates the potential for mass customizaton.  True    False   42.Backward vertical integration establishes facilities to manufacture inputs used in the production of a firm's final product.  True    False   43.Although engineers are required for the maintenance of specialized machinery, only highly-skilled people are needed to attend the machines.  True    False   44.When.
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    81.International firms employ contract manufacturing:    A. as a means of entering a foreign market without investing in plant facilities.   B. to subcontract assembly work or the production of parts to independent companies overseas.   C. A and B.   D. as a means of direct foreign investment.     82."Foreign direct investment without investment" is a term sometimes applied to:    A. franchising.   B. exporting.   C. a joint venture.   D. a management.
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  97.Discuss the programmed-management approach to advertising strategy.            98.In the Global Debate concerning Lady Gaga, we mentioned that it can be difficult to draw a line between a changed product and an unchanged one. Discuss this and other examples where it is difficult to define a "changed" or "unchanged" product.              .
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    61.A company can engage in indirect exporting by using which of the following companies in its own country?    A. Manufacturers' export agents   B. Export merchants   C. Sales offices   D. All of the above   E. Two of A, B, and C     62.The disadvantages of indirect exporting include:    A. firms gain little experience from the transaction.   B. commissions have to be paid to agents.   C. firms are dependent on.
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    11.The "over-the-wall" approach to product design involves an initial step in which the designers prepare the product's design, followed by sending the newly created design to the company's manufacturing engineers.  True    False   12.According to the text, a concurrent engineering approach to design promotes cross-functional participation in the design process and thereby helps to.
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    41.When engaging in international business, banks are concerned with the merchandise, not the documents.  True    False   42.Export drafts must be paid before the buyer receives shipping documents.  True    False   43.A confirmed letter of credit guarantees payment to the seller.  True    False   44.Exporters should consider both private and public export financing.  True    False   45.By accepting a time draft, the buyer assumes the responsibility.
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    Essay Questions  88.How do U.S. nonexporting firms often explain their avoidance of foreign markets?            89.Although air freight rates are usually higher than ocean freight rates, air freight may be less costly for a firm. Explain why this statement is correct or incorrect.              .
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    51.Generally, management prefers global product standardization because:    A. there can be longer production runs, which lowers costs.   B. a standardized corporate visual identity can help project a consistent image.   C. the creative work needed for promotion doesn't need to be done for each market.   D. two of the above.   E. all of A, B, and C.     52.Management would prefer global standardization.
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    51.According to the text, which of the following is true?    A. Zara's competitive advantage comes from its stylish fashion design.   B. Zara's supply chain management processes are combined with a strategy of limited availability of its merchandise.   C. Two of A, B, and D.   D. Zara's approach to the fashion industry enables it to dictate industry standards on.
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    31.One way in which contract manufacturing is used is to subcontract assembly work or the production of parts to subsidiaries overseas.  True    False   32.One way in which contract manufacturing is used is for a company to contract with a local manufacturer to produce products for the company, according to the company's specifications.  True    False   33.If a.
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    81.The centerpiece of Cognizant Technology Solution's operations is the company's innovative ________________ business model.    A. global-local   B. foreign-domestic   C. offshore-onshore   D. insource-outsource   E. none of the above     82.Managerial functions associated with the movement of materials such as raw materials, work in progress, or finished goods are referred to as:    A. standards.   B. processes.   C. logistics.   D. value chains.   E. none of the above.     83.Documented agreements containing technical specifications or other precise criteria.
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    11.Drastic modifications in the physical product may be necessary because of two problems prevalent in the developing countries: a tendency to overload equipment and to slight maintenance.  True    False   12.To avoid changing the product to meet local legal requirements, manufacturers frequently design it to meet the most stringent laws, even though it is.
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True / False Questions  1.According to the text, Zara's strategy of speed and flexibility has enabled the company to eliminate inventory.  True    False   2.According to the text, Zara's strategy focuses on continual renewal of its clothing lines.  True    False   3.According to the text, outsourcing is hiring others to do noncore activities.  True    False   4.According to the text, any activity in.
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    31.Buyers of consumer goods always act on the same motives the world over.  True    False   32.Foreign environmental forces act as deterrents to the international standardization of advertising, and among the most influential of these forces are the sociocultural forces.  True    False   33.A basic cultural decision for the marketer is whether to position the product as foreign.
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    61.The approach to design that promotes cross-functional participation in the design stage:    A. helps to identify many of the potential sourcing, manufacturing, and other difficulties associated with a particular design.   B. may involve customers in the design process.   C. has been called concurrentengineering.   D. all of the above.   E. two of A, B, and C.     62.Reasons for sourcing globally include:    A. a lower.
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