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    61) If a computer contains a microprocessor from one company based in Costa Rica and a hard disk drive from another company based in the Philippines, the computer manufacturer most likely uses which of the following? A) Exporting B) Franchising C) Outsourcing D) Licensing   62) A company that outsources its product development most likely.
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    71) The physical path a product follows on its way to customers is called a ________. A) distribution channel B) promotional mix path C) value density D) just-in-time path   72) Companies along a distribution channel that work together in delivering products to customers are called ________. A) arbitrageurs B) intermediaries C) solicitors D) reduction planners 73) A distribution channel in.
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    91) Which of the following might be most appropriate for its consumer product line? A) Pull strategy B) Transfer pricing strategy C) Push strategy D) High-level channel strategy   92) Which of the following might be most appropriate for its industrial product division? A) Pull strategy B) Transfer pricing strategy C) Push strategy D) Zero-level channel strategy 93) If Silk Industries.
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    131) Briefly discuss the effects of globalization on international marketing activities, and explain how a product/communications adaption (dual adaption) promotional strategy works. 132) Explain the primary concerns of managers when establishing distribution policies.       .
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    31) The process of assessing a company's ability to produce enough output to satisfy market demand is called ________. A) location economics B) capacity planning C) process planning D) facilities layout planning   32) ________ refers to the process of selecting the location for production facilities. A) Capacity planning B) Facilities layout planning C) Facilities location planning D) Production location.
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  120) Discuss the facilities location planning process. What issues must companies consider as they select the location for their production facilities?   121) Explain the notion of location economies. How can companies take advantage of the economic benefits derived from establishing production activities in particular locations?       .
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    31) Which of the following is defined as the process of staffing a company and ensuring that employees are as productive as possible? A) Staffing policy B) Human resource management C) Recruitment D) Human resource planning 32) A French citizen living and working in the United States on a one-year work assignment is an example.
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  128) Discuss the decisions about the selection and acquisition of raw materials important to many different types of manufacturers, and explain the effect shipping costs can have on acquiring materials.   129) Discuss the concept of just-in-time (JIT) manufacturing. What is its importance to business?       .
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    91) The senior manager recommends that Hafstrom obtain auto parts from a country where production activity generates more value than it could generate elsewhere. He is recommending taking advantage of which of the following? A) Just-in-time manufacturing processes B) Japanese manufacturing precision C) German auto technology D) Location economies   92) Top management contends that Hafstrom.
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    21) One way a company can eliminate the exposure of assets to political risk in other countries is by refusing to invest in plants and equipment abroad.   22) Fixed assets include production facilities, inventory warehouses, computer storage capacity, retail outlets, and production and office equipment.   23) Companies strive toward quality improvements for.
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    51) Manufacturers of products that are commonly sold through department and grocery stores often use a(n) ________. A) pull strategy B) exclusive channel strategy C) push strategy D) value chain strategy   52) When there are many levels of intermediaries in a distribution channel, a ________ strategy is often the easiest. A) push B) pull C) direct function D) brand 53).
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    31) Some argue that because the world is becoming standardized and ________, companies should market the same products the same way in all countries. A) richer B) heterogeneous C) homogeneous D) poorer   32) Some argue that ________ is causing people's needs and preferences to converge worldwide. A) inflation B) religion C) technology D) politics 33) Lower levels of education and.
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    41) ________ refers to the concentration of production facilities in one location. A) Location economies B) Concentric production C) Centralized production D) Decentralized production   42) Which of the following refers to a situation in which facilities are spread over several locations, with one facility for each national business environment in which the company markets its.
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    71) Which of the following is LEAST likely to affect shipping costs in the production process? A) A country's level of economic development B) The condition of a country's airports C) A country's rail networks D) A country's degree of nationalism 72) ________ is the term used to refer to a production technique in which.
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    81) Which of the following is NOT an advantage of American Depository Receipts (ADRs)? A) Investors who buy ADRs pay no currency-conversion fees. B) There are no minimum purchase requirements for ADRs. C) Companies offer ADRs in the United States to appeal to mutual funds. D) ADRs are listed and traded in London and.
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    51) The ________ phase of human resource planning involves estimating the company's future human resource needs. A) first B) second C) third D) fourth 52) Developing a plan for recruiting and selecting people to fill vacant and anticipated new positions is the ________ phase of human resource planning. A) first B) second C) third D) fourth   53) The process of.
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1) The process of assessing a company's ability to produce enough output to satisfy market demand is called market planning.   2) Capacity planning applies only to manufacturing companies.   3) Aspects of the business environment that are important to facilities location planning include the cost and availability of labor and management, raw materials,.
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    21) The dual extension method extends the same home-market product and marketing promotion into target markets.   22) The dual extension method adapts both the product and its marketing communication to suit the target market.   23) Low economic development can force communications to be adapted to local conditions.   24) Under the dual adaptation method,.
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    21) The psychological process of readapting to one's home culture is called expatriation.   22) Reverse culture shock is less troubling than initial culture shock.   23) It is not uncommon for former expatriates to leave their companies within a year of returning home because of difficulty blending back into the company culture. 24) The.
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    111) A(n) ________ is one in which a producer grants the right to sell its product to many resellers.   112) ________ refers to the number of intermediaries between the producer and the buyer.   113) In a(n) ________ channel, producers sell directly to final buyers.   114) Another term for a zero-level channel is ________. 115).
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    81) The value of a product relative to its weight and volume is called its ________. A) promotional density B) duty quotient C) price quotient D) value density   82) The ________ a product's value density, the more ________ the distribution system. A) lower; localized B) lower; globalized C) higher; localized D) lower; costly   83) A pricing policy in which one.
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    41) ________ are imitation products passed off as legitimate trademarks, patents, or copyrighted works. A) Brand name goods B) Counterfeit goods C) Foreign goods D) Intangible goods   42) Which of the following is a marketplace of underground transactions that typically appears because a product is either illegal or tightly regulated? A) Black market B) Farmer's market C) Flea.
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    11) A push strategy is a promotional strategy designed to pressure channel members to carry a product and promote it to final users.   12) A common example of a push strategy is creating consumer demand through direct marketing techniques.   13) When distribution channels are lengthy, a push strategy is typically most successful. 14).
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    101) The process of assessing a company's ability to produce enough output to satisfy market demand is called ________.   102) ________ involves selecting the location for production facilities.   103) Selecting highly favorable production locations often allows a company to achieve ________.   104) ________ refers to the concentration of production facilities in one, or.
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    61) The early return by an employee from an international assignment because of inadequate job performance is called ________. A) culture shock B) decruitment C) reverse culture shock D) expatriate failure   62) Which of the following is a psychological process affecting employees living abroad that is characterized by homesickness, irritability, confusion, aggravation, and depression? A) Reverse.
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  133) What are American Depository Receipts (ADRs)? Explain how they work.   134) What are the advantages of American Depository Receipts (ADRs)?     135) What is venture capital? Why are those who provide it risk-takers?   136) What are the issues faced by companies with emerging stock markets?       .
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    41) In ________ staffing, operations outside the home country are managed by individuals from the host country. A) geocentric B) regiocentric C) ethnocentric D) polycentric   42) To give foreign units a degree of autonomy in decision making, a company would most likely choose a(n)________ staffing policy. A) geocentric B) regiocentric C) ethnocentric D) polycentric 43) An important advantage of polycentric.
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    61) Once an audience receives a message, it ________ the message and interprets its meaning. A) sources B) decodes C) intensifies D) encodes   62) ________ refers to anything that disrupts the audience's ability to receive and interpret a promotional message. A) Noise B) Interpolation C) Blending D) Resonance   63) Which of the following reflects the correct sequence of the marketing.
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  111) Another terms for fixed assets is ________.   112) ________ is an international certification that companies receive when they meet the highest quality standards in their industries. 113) ________ is an emphasis on continuous quality improvement to meet or exceed customer expectations.   114) ________ refers to a production technique in which inventory is.
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    11) Low-cost strategies normally require large-scale production because producers want the cost savings generated by economies of scale.   12) Deciding the spatial arrangement of production processes within production facilities is called capacity planning.   13) The type of production process a company uses depends on its business-level strategy. 14) The process by which a.
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    101) The four components of a marketing strategy are ________.   102) A(n) ________ is the name of one or more items in a product line that identifies the source or character of the items.   103) ________ are language building blocks that make up all company and product brand names. 104)  A company's ________.
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1) The process of staffing a company and ensuring employees are as productive as possible is called human resource management.   2) Citizens who are working and living in their home country are called expatriates.   3) Three main approaches to the staffing of international business operations are ethnocentric, polycentric, and geocentric.   4) Companies use.
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    11) A major drawback of geocentric staffing is that it is expensive. 12) The first phase of human resource planning involves taking an inventory of a company's current human resources.   13) A firm making plans to reduce its workforce is undergoing decruitment. 14) The process of recruitment involves identifying and attracting a qualified.
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