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Accounting Expert Answers & Study Resources : Page 241

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1) Which of the following marketing techniques refers to the application of business intelligence systems to the planning and execution of marketing programs? A) ambush marketing B) viral marketing C) database marketing D) guerrilla marketing 2) Which of the following is a way of analyzing and ranking customers according to their purchasing patterns? A) composite forecasts B).

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  • 1) Which of the following marketing techniques refers to the
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11) Twitter is a(n) ________ application. A) Oracle B) Web 2.0 C) TCP/IP D) mashup 12) A ________ is a Web site on which users can publish their opinions in restricted amounts of text. A) vlog B) webcast C) microblog D) podcast 13) Which of the following is true about microblogging? A) The character limitation in microblogging forces one to abbreviate.

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  • 11) Twitter a(n) ________ application. A) Oracle B) Web 2.0 C) TCP/IP D) mashup 12)
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11) A microblog is a Web site on which users can publish their opinions without any restrictions. 12) Microblogging is more daunting compared to blogging. 13) Web sites that produce ratings and surveys are examples of UGC applications. 14) Wikis and blogs do not contain user-generated content. 15) Technologies such as e-commerce and Web.

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  • 11) A microblog a Web site which users can publish
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1) A(n) ________ is a collection of business records. A) ledger B) repository C) account D) data flow 2) Which of the following is the first step in processing an order? A) checking customer credit B) approving special terms C) verifying availability D) preparing quotation 3) Why is customer credit checked before checking availability of goods? A) for the smooth working.

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  • 1) A(n) ________ a collection of business records. A) ledger B) repository C)
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1) Geospatial data means data that can be ordered in reference to the earth. 2) GIS creates information by manipulating and displaying data in a geospatial context. 3) Currently, all GIS applications run on classic client-server applications. 4) GIS employs special purpose hardware for capturing geospatial data. 5) Application-specific programs are different from application.

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  • 1) Geospatial data means data that can be ordered in
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11) In marketing transactions, the fact that customers who buy product X also buy product Y creates a(n) ________ opportunity. A) relationship selling B) cross selling C) value added selling D) persuasive selling 12) In market-basket terminology, ________ is the term used to represent the probability that two items will be purchased together. A) confidence B) support C).

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  • 11) In marketing transactions, the fact that customers who buy
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11) A(n) ________ is a hierarchy of the tasks required to complete a project. A) baseline B) work-breakdown structure C) reliable analysis D) V-Model 12) With respect to WBS, ________ means to define the system boundaries. A) Gantt chart B) critical path C) baseline D) scope 13) _________ concerns contracts with outside vendors for services, materials, and outsourcing of functions. A).

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11) In the existing business order process, ________ represent decisions and usually contain a question that can be answered with yes or no. A) squares B) dotted arrows C) diamonds D) solid arrows 12) Process designers can change the ________ of a business process without changing resource allocations. A) purpose B) objective C) function D) structure 13) The two major.

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  • 11) In the existing business order process, ________ represent decisions
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11) Differences in language, culture, norms, and expectations compound the difficulties of international process management. 12) Information systems increase inventories. 13) The bullwhip effect is a phenomenon in which the variability in the size and timing of orders increases at each stage of the supply chain. 14) Information systems support just-in-time (JIT) inventory.

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  • 11) Differences in language, culture, norms, and expectations compound the
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11) If a distributed database contains copies of the same data, it is called a ________ database. A) mirrored B) redundant C) replicated D) partitioned 12) If a distributed database divides the database into nonoverlapping segments, it is called a(n) ________ database. A) mirrored B) replicated C) independent D) partitioned 13) Which of the following is an advantage.

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  • 11) If a distributed database contains copies of the same
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1) GIS is an information system that captures, stores, analyzes, and displays ________ data. A) geospatial B) geosynchronous C) geological D) geometric 2) ________ employ GIS to help solve a problem. A) Developers B) Field personnel C) Business intelligence users D) Operations personnel 3) ________ run and maintain the GIS. A) Field personnel B) Casual users C) Developers D) Operations.

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  • 1) GIS an information system that captures, stores, analyzes, and
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