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Accounting Expert Answers & Study Resources : Page 219

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74) The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology? A) ubiquity B) personalization/customization C) richness D) interactivity 75) The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce.

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137) ________ electronic commerce involves consumers selling directly to consumers. 138) The use of handheld wireless devices for purchasing goods and services from any location has been termed ________. 139) E-commerce Web sites have ________ to track a shopper's every step through an online store. 140) ________ enables the computer-to-computer exchange.

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  • 137) ________ electronic commerce involves consumers selling directly to consumers.
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31) Disintermediation provides major benefits to the distributor. 32) In general, for digital goods, the marginal cost of producing another unit is about zero. 33) An information broker provides product, pricing, and availability information to individuals and businesses and generates revenue from advertising or from directing buyers to sellers. 34) A.

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  • 31) Disintermediation provides major benefits to the distributor. 32) In general,
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74) When tailoring a particular aspect of a system to the way a company does business, enterprise software can provide the company with A) configuration tables. B) project workbooks. C) data dictionaries. D) middleware. 75) In order to achieve maximum benefit from an enterprise software package, a business A) customizes the software to match all.

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54) Information ________ refers to the complexity and content of a message. A)  richness B) interactivity C) ubiquity D) global reach 55) Internet/Web technology is available everywhere: at work, at home, and elsewhere via mobile devices, anytime. This best describes ________. A) social technology B) interactivity C) ubiquity D) global reach 56) The marketspace includes, potentially, billions of.

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159) ________ uses many of the same data, tools, and systems as customer relationship management to enhance collaboration between a company and its selling partners. 160) ________ software deals with employee issues that are closely related to CRM, such as setting objectives, employee performance management, performance-based compensation, and employee training..

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  • 159) ________ uses many of the same data, tools, and
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139) Goods start out as ________ and, as they move through the supply chain, are transformed into intermediate products, and finally, into finished products. 140) Nike's contract suppliers do not ________ runners from scratch. 141) The ________ portion of the supply chain includes the company's suppliers, the suppliers' suppliers, and.

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  • 139) Goods start out as ________ and, as they move
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64) TextbooksRus.com is an e-commerce business that creates revenue by selling technical manuals and books online. Their customers are people from technical fields who shop there because of the specialization of TextbooksRus. Which business model best describes the way this business participates in e-commerce? A) playpure B) bricks and clicks C) clicks-and-mortar D) pureplay 65).

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  • 64) TextbooksRus.com an e-commerce business that creates revenue by selling
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21) Many existing retail firms, such as Canadian Tire, Office Depot, The Bay, and the National Post have developed Web sites as extensions of their traditional bricks-and-mortar businesses, these businesses represent a hybrid clicks-and-mortar business model. 22) Business-to-Business (B2B) electronic commerce involves retailing products and services to individual shoppers. 23) Business-to-business.

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104) Building a successful e-commerce site requires a keen understanding of ________, as well as a systematic approach. A) digital, technology, and cultural issues B) digital, technology, and social issues C) business, technology, and cultural issues D) business, technology, and social issues 105) If you have some experience with computers, you might decide ________. A).

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114) ________ integrate(s) multiple applications from multiple business functions, business units, or business partners to deliver a seamless experience for the customer, employee, manager, or business partner and provide a greater degree of cross-functional integration than the traditional enterprise applications. A) PRM software B) SFA software C) ERP suites D) Service platforms 115) Enterprise.

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  • 114) ________ integrate(s) multiple applications from multiple business functions, business
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84) Reducing the business process layers in a distribution channel is called A) disintermediation. B) BPR. C) market segmentation. D) network effects. 85) Digital goods are goods that are A) produced digitally. B) sold over digital networks. C) delivered digitally. D) used with digital equipment. 86) Compared to traditional goods, digital goods have A) greater pricing flexibility. B) lower marketing costs. C) higher.

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54)  John is looking at the business processes that are critical in his firm. The processes include general ledger, accounts payable, accounts receivable, fixed assets, cash management and forecasting, product-cost accounting, cost-centre accounting, asset accounting, tax accounting, credit management, and financial reporting. Which of the business processes supported by enterprise.

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94) Businesses retailing products and services directly via the Internet to individual consumers best describes A) B2B electronic commerce. B) C2C electronic commerce. C) M-commerce. D) B2C electronic commerce. 95) Consumers selling goods and services electronically to other consumers best describes: A) disintermediation. B) C2C electronic commerce. C) M-commerce. D) B2C electronic commerce. 96) Tools that record customer activities at.

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  • 94) Businesses retailing products and services directly via the Internet
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104) Selling a customer with a checking account a home improvement loan is an example of A) operational CRM. B) direct marketing. C) cross-selling. D) cross-channel promotions. 105) Which of the following is an important capability for service processes that is found in most major CRM software products? A) returns management B) lead management C) account management D).

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  • 104) Selling a customer with a checking account a home
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