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11) In market-basket terminology, ________ is the term used to represent the probability that two items will be purchased together. A) confidence B) support C) cohesion D) assurance 12) In market-basket terminology, a conditional probability estimate is referred to as ________. A) support B) cohesion C) confidence D) chance 13) In market-basket terminology, the ratio of confidence to the base.
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Multiple Choice 1) Which of the following marketing techniques refers to the application of business intelligence systems to the planning and execution of marketing programs? A) ambush marketing B) viral marketing C) database marketing D) guerrilla marketing 2) ________ is a way of analyzing and ranking customers according to their purchasing patterns. A) Composite forecast B) RFM analysis C).
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11) Reports that users receive on declaring that they wish to receive notification of events via email or on their cell phones are termed as ________. A) query reports B) subscriptions C) exception reports D) alerts 12) Which of the following does a user receive without any activity on his or her part? A) pull report B).
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11) A market-basket analysis shows the products that customers tend to buy together. 12) Market-basket analysis is used to explore cross-selling opportunities. 13) The more number of times two items occur in the same transaction higher is the probability of them being purchased together. 14) A cross-selling opportunity is created when a consumer.
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11) ________ is a knowledge area that concerns the creation of contracts with outside vendors for services, materials, and outsourcing of functions. A) Communications management B) Quality management C) Project integration D) Procurement management 12) Each task in a systems development project should culminate in one or more ________. A) deliverables B) zones C) segments D) designs 13) Which of.
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11) Which of the following is a disadvantage of the corporate form of business? A) Ease of raising capital B) Double taxation C) Limited resources D) Limited liability 12) Which of the following is an advantage of a sole proprietorship? A) Ease of formation B) Limited liability of owner C) Ease of raising capital D) Unlimited life 13) Which type.
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11) If a distributed database contains copies of the same data, it is called a ________ database. A) mirrored B) redundant C) replicated D) partitioned 12) If a distributed database divides the database into nonoverlapping segments, it is called a(n) ________ database. A) mirrored B) replicated C) independent D) partitioned 13) Which of the following is an advantage.
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True or False 1) The nature of the systems development life cycle (SDLC) denies the fact that system requirements are fuzzy and always changing. 2) According to the systems development life cycle (SDLC), the progress from requirements to implementation is nonlinear. 3) The systems development life cycle (SDLC) gained popularity when the U.S..
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1.1   Questions 1) By taking accounting classes, the student is learning the "language of business." 2) To manage a business effectively, an owner or manager would benefit greatly from having some knowledge of accounting. 3) Businesses primarily exist to generate sales. 4) The value of an item does NOT depend on when it is.
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11) Unlike agile techniques, the systems development life cycle (SDLC) delivers benefits early and often. 12) Agile development methodologies advocate the design of the complete system at the beginning. 13) Agile development methodologies discourage interaction between developers and customers. 14) Just-in-time design may lead to substantial revision of the work product produced previously.
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True or False 1) Databases are a key component of database marketing. 2) Data mining techniques are essential for database marketing. 3) The RFM score is obtained by ranking the customers on the basis of pricing patterns. 4) RFM analysis is a complex technique which is difficult to implement. 5) A high F score denotes.
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Multiple Choice 1) Which of the following statements is true of the international business scenario? A) After the dot-com bust, optical fiber was extremely scarce and expensive. B) After the fall of the Soviet Union, the economies of Russia and Western Europe closed their markets to the world. C) With the popularity of the.
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True or False 1) The development of large-scale systems can involve the integration of products and services from different companies. 2) Large-scale systems development requires extended development intervals that extend up to 5 years. 3) The time involved in a project can always be reduced by increasing cost. 4) Larger projects with longer.
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1.4   Questions 1) Accounting is important because the process "keeps score" of the financial aspects of a business. 2) The main role of accounting is to compile reports to determine the profit made by a company over a period of time. 3) Generally Accepted Accounting Principles (GAAP) are the rules and guidelines governing.
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Multiple Choice 1) A(n) ________ is a collection of data. A) inventory B) repository C) role D) data flow 2) Which of the following is the first step in processing a purchase order? A) checking customer credit B) approving special terms C) verifying availability D) preparing quotation 3) A customer's credit is checked before checking availability of goods in order to.
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True or False 1) Reporting systems cannot generate reports that require calculations on data. 2) A reporting system uses metadata to prepare and deliver reports to users on a timely basis. 3) Query reports allow users to dynamically change report grouping structures. 4) A report on the current stock prices in a market is.
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Multiple Choice 1) A(n) ________ enables people to create information by processing data from disparate data sources and delivering that information to its proper user on a timely basis. A) operating system B) reporting system C) intrusion detection system D) domain name system 2) The sales manager of a retail store wants a list of customers.
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11) The relationship of information systems and business processes is always one-to-many. 12) An information system that processes a particular database will be used by only one business process. 13) Some business processes consist of activities that do not involve information systems. 14) Creating computer programs and designing databases in-house is more affordable.
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Multiple Choice 1) Which of the following is a characteristic of large-scale systems development projects? A) short development intervals B) single development site C) avoidance of system localization D) 50-100 development team members 2) Which of the following statements is true of large-scale systems development projects? A) They use simple computer programs to ensure consistency and speed.
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11) The biggest challenge in planning systems development is scheduling. 12) One approach businesses take to address scheduling challenges in large-scale systems is avoiding the development of software in-house. 13) A function point is a feature or function of a new program. 14) A well-managed project will never face problems of diseconomies.
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11) The function of a scrum master is to ________. A) stop misuse of meeting time B) change product requirements and their priority C) test programs on a regular basis D) develop the database design 12) Which of the following development methodologies is associated with the scrum process? A) agile development B) systems development life cycle C) V-Model D).
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Multiple Choice 1) According to the systems development life cycle (SDLC), the progress from requirements to design to implementation is called the ________ method. A) life cycle B) waterfall C) water cycle D) scrum 2) Why is the systems development life cycle (SDLC) called the waterfall method? A) It does not return to a development phase that.
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Multiple Choice 1) A geographic information system (GIS) is an information system that captures, stores, analyzes, and displays ________ data. A) geospatial B) geosynchronous C) geological D) geometric 2) ________ data are data that can be ordered in reference to the earth. A) Geological B) Geometric C) Geosynchronous D) Geospatial 3) In today's world, geographic information systems.
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11) Differences in language, culture, norms, and expectations compound the difficulties of international process management. 12) Information systems increase inventories. 13) The bullwhip effect is a phenomenon in which the variability in the size and timing of orders increases at each stage of the supply chain. 14) Information systems support just-in-time (JIT) inventory.
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11) Which of the following users for GIS applications is involved in capturing geospatial data? A) field personnel B) business intelligence users C) developers D) operations personnel 12) Which of the following is part of a raster map? A) points B) pixels C) lines D) shapes 13) Which of the following statements is true of raster maps? A) They consist of.
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True or False 1) A business process is a network of activities, repositories, and data and sequence flows that interact to accomplish a business function. 2) While processing a purchase order, if the customer's request for special terms is disapproved, the cost of checking availability and credit is wasted. 3) A substantial change.
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1.3   Questions 1) All businesses are operated to generate a profit. 2) A business may be either a for-profit business or a not-for-profit business. 3) A business with one owner is called a sole proprietorship and it must be a service business. 4) Wal-Mart and Target would be examples of corporate merchandising businesses. 5) Law.
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