Question : What does the following statement mean?
a) : 7425
What does the following statement mean?
a) "With services, 'what you get' is a lot more than 'what you see.'"
b) What is the relevance of this statement to service marketers?
c) During a recent meeting of the service organization's top management, a debate arose over a proposal to supplement a service performance. Please summarize the major advantages and disadvantages that should have been brought out in the debate.