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Wal-Mart

Wal-Mart Stores Inc., the world’s largest retailer, has been trying to rekindle growth in its U.S. operations. Sales at its U.S. stores have been declining due to remodeling projects, limited opportunities for growth, and problems with its clothes offerings. In addition, the low-income shoppers who patronize Wal-Mart have less money to spend because of  higher gas prices. Wal-Mart has been very candid about its need to implement a growth strategy for its U.S. stores. In 2007, Wal-Mart named Bill Simon chief operating officer and Pat Curran executive vice president of people as it redesigned its organizational structure and shifted its executives to different posts. According to Wal-Mart, Simon will oversee five operation’s presidents, representing 3,400 stores, and will also manage the company's pharmacies, optical businesses, and in-store medical clinics. Curran will lead the company's new human resources division, which will oversee Wal-Mart's nearly 1.2 million U.S. employees. In 2006, Wal-Mart tried to enhance its image by playing down its discount roots. It stocked  upscale items like organic food and plasma TVs, hoping wealthier consumers would spend more at its stores.  But its lower-income customers balked at some of the changes, and Wal-Mart's profits suffered.

 

116.Refer to Wal-Mart. In 2006, Wal-Mart tried ineffectively to use organizational _____ to rekindle its growth strategy in the United States.

a.innovation

b.synergy

c.creativity

d.development

e.deployment

117.Refer to Wal-Mart. In 2007, Wal-Mart employed organizational _____ to rekindle its growth strategy in the United States.

a.redeployment

b.synergy

c.creativity

d.development

e.change

118.Refer to Wal-Mart. The preparation of the annual stockholders’ report for the 2006 year could be called a(n) _____ because it was a formal project that assessed the retailer’s performance and found it was not meeting its goal.

a.experiment

b.redeployment

c.prototype

d.milestone

e.reinforcement

119.Refer to Wal-Mart. When Wal-Mart changed the type of merchandise it sold in its stores in 2006, customers responded with:

a.freezing

b.boycotting

c.resistance

d.environmental change

e.cognitive dissonance

120.Refer to Wal-Mart. If Wal-Mart had ignored its changing environment in the United States and done nothing, it might have experienced:

a.the end of its PLC

b.organizational decline

c.hierarchical chaos

d.its demise in terms of the Wheel of Retailing theory

e.functional obsolescence

 

 

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