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Understanding consumer behavior essential to the contemporary advertiser. Browse the

Question : Understanding consumer behavior essential to the contemporary advertiser. Browse the : 6651

Understanding consumer behavior is essential to the contemporary advertiser. Browse the websites listed below, keeping in mind what you learned about culture/subculture, social class reference groups family/household & opinion leaders. Identify & describe the major social influences that enable each organization to be successful in reaching its consumers.

Beechnut www.beechnut.com

Ben & Jerry’s www.benjerry.com

CNN www.cnn.com

Motorola www.motorola.com

Music television www.mtv.com

Oprah www.oprah.com

PetsMart www.petsmart.com

Rollerblade www.rollerblade.com

See’s candies www.sees.com

Tower records www.towerrecords.com

Xbox www.microsoft.com/xbox

What product characteristics encourage heavy advertising? Little advertising? Why?

do people use quantitative or qualitative research to evaluate the movies? Explain.

What is the best method for allocating advertising funds for a real estate development? Why?

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