Question : Understanding consumer behavior essential to the contemporary advertiser. Browse the : 6651
Understanding consumer behavior is essential to the contemporary advertiser. Browse the websites listed below, keeping in mind what you learned about culture/subculture, social class reference groups family/household & opinion leaders. Identify & describe the major social influences that enable each organization to be successful in reaching its consumers.
Ben & Jerry’s www.benjerry.com
Music television www.mtv.com
See’s candies www.sees.com
Tower records www.towerrecords.com
What product characteristics encourage heavy advertising? Little advertising? Why?
do people use quantitative or qualitative research to evaluate the movies? Explain.
What is the best method for allocating advertising funds for a real estate development? Why?